The Boston Beer Company Introduces TeaPot, A New Line of Cannabis-Infused Iced Teas

Rhea-AI Summary

The Boston Beer Company (NYSE: SAM) announced the launch of TeaPot, its first cannabis-infused iced tea line, set to debut in Canada in July. The inaugural product, Good Day Iced Tea, blends real lemon black tea with 5mg of THC from Pedro's Sweet Sativa, cultivated in Ontario. The cannabis beverage market in Canada has seen a surge of nearly 850% since 2020, and the company aims to innovate within this growing sector. Boston Beer emphasizes its commitment to developing products while awaiting U.S. regulatory progress in cannabis beverages.

Positive

• Launch of TeaPot, a cannabis-infused iced tea, aligns with innovative consumer trends.
• Canadian cannabis beverage market has surged by approximately 850% since 2020, indicating strong growth potential.
• Plans for additional product varietals indicate a commitment to expanding the product line.

Negative

• None.

Initially available in Canada, TeaPot is the first beverage brand developed by BBCCC Inc, the cannabis subsidiary of Boston Beer.

BOSTON, May 23, 2022 /PRNewswire/ -- The Boston Beer Company, Inc. (NYSE: SAM), maker of iconic, high-quality brands such as Samuel Adams, Truly Hard Seltzer and Twisted Tea, today announced the launch of TeaPot, a new line of cannabis-infused iced teas. TeaPot is the company's first infused beverage offering and will be available in select Canadian provinces beginning in July.

TeaPot blends real tea with specific cannabis strains to enhance specific times of the day. The brand's first release is a Good Day Iced Tea, made with real lemon black tea and infused with Pedro's Sweet Sativa, a unique cultivar which is grown in Strathroy, Ontario by licensed producer Entourage Health Corp. (TSXV: ENTG; OTCQX: ETRGF) and sold exclusively in Canada under its retail brand Color Cannabis. Each 12-ounce (355mL) can of TeaPot contains 5mg of THC and is crafted to minimize any cannabis taste or aroma. TeaPot will introduce additional varietals in the coming months.

"TeaPot purposefully pairs the right tea with the right pot for the right occasion," said Paul Weaver, Director, Head of Cannabis at The Boston Beer Company. "Each can is precisely dosed for social gatherings with friends and family. We think TeaPot is the best-tasting cannabis beverage on the market, and we can't wait for people to try it – we think they'll agree."

Since 2020, Canada's infused beverage market share has increased by nearly 850%[1], according to Headset retail data, and is approximately twice the size of the U.S. cannabis beverage market.

"Our goal is to be the most innovative consumer-focused beverage company on the planet," said Dave Burwick, CEO of The Boston Beer Company. "While beer is our middle name, we've also introduced successful hard teas, hard ciders, hard seltzers, and canned cocktails. We're encouraged by the continued growth of the cannabis beverage category and we believe it's one of the next innovation frontiers. As we await further progress on U.S. regulations, we'll continue to develop an exciting product pipeline in the federally regulated market of Canada."

For more information, visit http://www.drinkteapot.com/ and follow @DrinkTeaPot on Instagram and Twitter to receive the latest updates.

TeaPot is produced at Peak Processing Solutions (Windsor, Ontario) and distributed by Entourage Health Corp. (Toronto, Ontario).

About The Boston Beer Company
The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. In 2021, the company established a Canadian-based subsidiary to serve as a dedicated research and innovation hub focused on non-alcoholic cannabis beverages. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all our respective brand websites.

Boston Beer Media Contact
media@bostonbeer.com 

TeaPot U.S. Media Contact
Mark Sinclair
MATTIO Communications
teapot@mattio.com

TeaPot CA Media Contact
Linda Yahya
Craft Public Relations
linda@craftpublicrelations.com

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SOURCE TeaPot

FAQ

What is TeaPot by Boston Beer Company?

TeaPot is a new line of cannabis-infused iced teas launched by Boston Beer Company.

When will TeaPot be available in Canada?

TeaPot will be available in select Canadian provinces starting in July.

What cannabis strain is used in TeaPot's Good Day Iced Tea?

Good Day Iced Tea is infused with Pedro's Sweet Sativa cannabis strain.

What is the THC content in each can of TeaPot?

Each 12-ounce can of TeaPot contains 5mg of THC.

Which company produces TeaPot?

TeaPot is produced by Peak Processing Solutions in Windsor, Ontario.

What are Boston Beer Company's future plans for cannabis beverages?

Boston Beer intends to expand its product pipeline in the cannabis beverage market as regulations evolve.