Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
Boston Beer Company (NYSE: SAM), brewer of Samuel Adams and pioneer in craft beverages, maintains this dedicated news hub for investors and industry followers. Access official press releases and curated analysis covering strategic developments across the company’s diverse portfolio of beers, ciders, and hard seltzers.
This resource provides essential updates including quarterly earnings announcements, new product launches, production innovations, and market expansion initiatives. Discover how SAM continues to shape the premium beverage sector through its hybrid brewing model and consumer-focused innovation strategies.
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Jim Beam has launched a new line of ready-to-drink cocktails, Jim Beam Kentucky Coolers, available nationwide in four flavors. Developed in partnership with The Boston Beer Company, these malt-based beverages cater to the growing RTD market, offering a lighter profile with full flavor. Each cooler contains 5% ABV and 120 calories, with a suggested retail price of $16.99 for a 12-pack. The flavors include Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade, and Citrus Punch, designed to be enjoyed chilled and shared with friends.
The Boston Beer Company (NYSE: SAM) reported its fiscal fourth quarter and full-year 2022 results, ending December 31, 2022. In Q4, net revenue rose 28.6% to $447.5 million, with a net loss of $11.4 million. Annual revenue reached $2.09 billion, up 1.6%, but depletions fell 5%. The company ended the year with $180.6 million in cash and no debt. Future guidance indicates potential depletions and shipments could decrease by 2% to 8% in 2023, with a projected GAAP EPS between $6.00 and $10.00. The management emphasized the need for strategic adjustments amid the decline in hard seltzer demand.
Boston Beer Company (NYSE: SAM) announced a comprehensive refresh for its Truly Hard Seltzer brand aimed at increasing market share and sustaining consumer interest. Changes include:
- Introduction of real fruit juice across its line.
- New packaging and marketing strategies.
- Relaunch of Truly Vodka Seltzer as Truly Vodka Soda.
- Kickoff of a partnership with U.S. Soccer.
These initiatives align with Truly's strategy to enhance visibility and refreshment perception as it navigates shifting consumer preferences.
The Boston Beer Company is launching a remastered version of its flagship beer, Samuel Adams Boston Lager, aimed at creating a smoother, brighter taste. This updated brew, which retains the original recipe from founder Jim Koch's great-great-grandfather, incorporates a traditional German brewing technique to enhance drinkability. Samuel Adams Boston Lager Remastered will be featured in a new commercial during the Big Game on February 12, showcasing the distinct charm of Boston. The campaign aims to celebrate the brewery’s history while appealing to both loyalists and new customers.
The Boston Beer Company (NYSE: SAM) has launched the 'Stop the Stigma' merchandise collection, a collaboration with TeaPot and Peace Collective. Proceeds from this collection will support Pardons Canada, assisting individuals with cannabis-related offenses to obtain pardons. The limited edition merchandise includes a hoodie, t-shirt, and tote bag, with every $1,000 raised enabling Pardons Canada to remove a cannabis offense from an individual's record. The Canadian government began offering pardons for simple cannabis possession in 2019, with estimates suggesting 250,000 citizens could benefit.
The Boston Beer Company (NYSE: SAM) reported Q3 2022 financial results, revealing a 6% decrease in depletions and a 1.4% increase in shipments compared to Q3 2021. Net revenue rose by 6.2% to $596.5 million. Despite a $27.1 million non-cash impairment charge, net income increased to $27.3 million, or $2.21 per diluted share. The company narrowed its fiscal 2022 guidance amidst ongoing supply chain challenges and inflationary pressures, projecting depletions and shipments to decrease 4% to 7% for the full year, while maintaining projected price increases of 4% to 5%.
Boston Beer Company celebrates the 300th birthday of Samuel Adams with a promotion offering free beers to individuals named Sam, Samuel, or similar variations on September 27. Founder Jim Koch honors Adams' revolutionary spirit and legacy, stating he always wanted to share a beer with him. Eligible drinkers (21+) can enter via CelebrateSams300th.com. This initiative not only commemorates an iconic historical figure but also strengthens brand engagement and community interaction.
Twisted Tea, the leading hard iced tea brand, has launched Twisted Tea Sweet Tea Whiskey in five markets: Massachusetts, Rhode Island, Ohio, Missouri, and Texas, along with military outlets. This limited-edition spirit, developed in partnership with Beam Suntory, features a blend of real brewed tea and whiskey, with an ABV of 32.5%. The 50mL, 750mL, and 1L bottles cater to consumer preferences. This launch is part of a strategic partnership announced in July 2021 aimed at expanding iconic brands into rapidly growing beverage segments.
