Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Twisted Tea, America's leading hard iced tea brand, has launched an exciting promotional campaign called 'Twisted Tee Time' targeting golf enthusiasts. The contest runs on April 10, 2025, from 7 a.m. to 7 p.m. EST, where fans must share what they're willing to sacrifice to attend a major golf event in Georgia that weekend.
The winner will be selected and notified at 8:30 p.m. EST, receiving an all-expenses-paid trip for two from April 11-14, including flights, three nights' accommodation, a hospitality package for championship rounds, and a $1,000 stipend. The promotion showcases Twisted Tea's non-carbonated, 5% ABV beverage available in various flavors.
The Boston Beer Company (NYSE: SAM) has announced a strategic multiyear partnership with AEG Presents, bringing its beverage portfolio to nearly 30 music venues and festivals nationwide. The partnership will feature Sun Cruiser Iced Tea & Vodka, Truly Hard Seltzer, Twisted Tea Hard Iced Tea, and Angry Orchard Hard Cider across prominent venues including Brooklyn Steel, Resorts World Theatre, and major festivals.
This marks Sun Cruiser's first major music partnership since its debut, featuring its lineup of Classic Iced Tea, Lemonade + Iced Tea, Raspberry, and Peach flavors. The product contains 4.5% ABV, 100 calories, and 1 gram of sugar per 12oz serving. The partnership will include on-site activities such as product sampling, exclusive giveaways, and -edition merchandise for legal-age consumers.
Dogfish Head announces its spring beverage lineup, featuring new and returning products across beer and ready-to-drink cocktails. The company introduces Tropical Squall, a 9.0% ABV Imperial Golden Ale with pineapple and mango, and brings back Festina Pêche, a 4.5% ABV neo-Berliner Weiss with fresh peaches featuring new artwork by Drew Millward.
The company's seasonal variety pack includes Festina Pêche, Grateful Dead Juicy Pale Ale (5.3% ABV), 30 Minute Light IPA (4.0% ABV), and SeaQuench Ale (4.9% ABV). Additionally, Dogfish Head expands its Vodka Cocktail Mix Pack with a new Blueberry Citrus Vodka Lemon Drop (7.0% ABV), joining three other vodka-based cocktails in the lineup.
Samuel Adams has launched its award-winning Samuel Adams American Light nationwide, introducing an innovative digital solution called 'The Spot Clock' to enhance game-day viewing experiences. This digital timer allows fans to reserve their seats for up to two minutes while getting refreshments, addressing a common issue where 75% of game-viewing party attendees struggle for good seats.
The new American Light, branded as America's Most Premium Light Beer, features 4.2% ABV and 115 calories. It's crafted with 100% American ingredients, including Montana barley and Washington State hops from independent local farmers. The beer is now available in 12 oz. six-packs, 12-packs, 24oz. cans, and on draft in select locations nationwide.
Fans aged 21+ can access The Spot Clock through AmericanLightSeatSaver.com to secure their viewing spots during games. This launch aligns with basketball season, offering viewers a solution to maintain their premium seats while enjoying America's #1 most trusted craft beer brand.
Samuel Adams has launched applications for its 14th annual Brewing & Business Experienceship, a key initiative under its Brewing the American Dream® philanthropic program. The program offers craft brewers nationwide the opportunity to receive mentorship at Samuel Adams' Boston Brewery, including collaboration on a special beer and ongoing support through their network.
Since 2008, the program has facilitated nearly $113 million in loans to food and beverage entrepreneurs across 41 states, provided business coaching to nearly 16,000 people, and helped create or retain approximately 11,900 jobs. Previous winners include Checkerspot Brewing (Baltimore), Funkytown Brewery (Chicago), and Crowns & Hops (Los Angeles).
Applications are open until March 21st, with finalists invited to showcase their products at the Crafting Dreams Beer Bash in NYC this summer.
Boston Beer Company (NYSE: SAM) reported its Q4 2024 financial results with mixed performance. Q4 net revenue increased 2.2% to $402.3 million, while depletions were flat and shipments decreased 0.5%. The quarter saw a GAAP diluted loss per share of $3.38, including a $1.70 per share contract settlement expense.
For full-year 2024, net revenue grew marginally by 0.2% to $2.01 billion, with depletions down 2% and shipments declining 2.4%. The company achieved a gross margin of 44.4%, up 200 basis points year-over-year. Full-year GAAP earnings were $5.06 per share, while non-GAAP earnings reached $9.43 per share.
Notable operational highlights include:
- Generated $249 million in operating cash flow for 2024
- Ended with $212 million in cash and no debt
- Repurchased $239 million in shares during 2024
- Recorded a $42.6 million non-cash impairment charge primarily for Dogfish Head brand
Twisted Tea Hard Iced Tea, the leading hard iced tea brand, has expanded its partnership with Top Rank Boxing as the Official Malt Beverage Partner for 2025. Building upon their 2024 collaboration, the enhanced partnership includes increased in-arena presence, local activations, and branded content.
The partnership features Twisted Tea as the 'Official Walkout Partner' with fighter entrance presentations, exclusive fan experiences, and custom digital content. The collaboration includes four shoulder programming shows highlighting 'Greatest Hits' of Top Rank fighters. The expanded partnership launches with the WBO lightweight championship bout between Denys Berinchyk and Keyshawn Davis at Madison Square Garden on February 14, 2025.
Dogfish Head Craft Brewery has launched a new collaborative beer with Grateful Dead, called Grateful Dead Juicy Pale Ale. The beer, which marks both Dogfish Head's 30th anniversary and Grateful Dead's 60th anniversary in 2025, will be available nationwide year-round in 6pk/12oz cans and on draft.
The new pale ale features 5.3% ABV and is brewed with Kernza® perennial grains, granola, and El Dorado and Azacca hops, creating tropical pineapple, mango, and passion fruit notes. This launch continues the partnership between Dogfish Head and Grateful Dead that began in 2013 with American Beauty, followed by various releases through 2019.
To celebrate the launch, a special event featuring Grateful Dead cover band Bushwick's Dead will be held at Brooklyn Bowl's New York location on March 12, 2025.
Boston Beer Company (SAM) is making a strategic move with its Sun Cruiser Iced Tea & Vodka brand by airing a regional Big Game commercial in 10 key markets, including Boston, Denver, and Miami. The 15-second spot, titled 'Let the Good Times Cruise,' represents the brand's biggest marketing initiative to date, aiming to establish Sun Cruiser as America's leading premium hard tea brand.
The company is expanding its portfolio with the launch of Sun Cruiser Lemonade & Vodka, featuring a variety pack of four flavors at 4.5% ABV. To support national expansion in 2025, SAM is implementing comprehensive growth initiatives, including national TV and digital advertising, a dedicated sales team, and an expanded brand ambassador program.
Dogfish Head Craft Brewery launches 30 Minute Light IPA, a new addition to its iconic 'Minute Series' and its first since 2011. This new light IPA (4.0% ABV) contains only 95 calories and 3.6g carbs per 12oz serving while maintaining the bold, hoppy character of a world-class IPA.
To celebrate the launch, Dogfish Head is embracing 'Quitter's Day' (the second Friday in January) when approximately 80% of people abandon their New Year's resolutions. The brewery is offering rewards to those who give up on their resolutions early, including $30 in beer money for the top 300 entries and participation medals. A recent survey revealed that only 1 in 3 Americans completed their 2024 resolutions, with lack of motivation (29%) and time (24%) being the main factors for quitting.
Additionally, Dogfish Head partnered with Smith Island Baking Company to create a special 30 Minute Light IPA-infused cake, available nationwide through Goldbelly starting January 10.