Boston Beer (SAM) Stock News

Samuel Adams (NYSE:SAM) has extended its partnership with the Boston Red Sox for another 10 years, maintaining its position as the team's Official Beer. The collaboration, which began in 2018, marks Sam Adams as the first American craft brewer to secure such a significant partnership with a major league team.

The partnership includes prominent presence at Fenway Park through the Sam Deck and Sammy's On Third bar, which served nearly 50,000 Sam Adams beers last season. The agreement extends to other Boston Beer Company brands including Angry Orchard, Truly, and Twisted Tea. To celebrate, Sam Adams is introducing Grand Slam Adams, a special Kolsch-style ale featuring the Red Sox logo.

Dogfish Head Craft Brewery, a Boston Beer Company (NYSE:SAM) brand, is launching a limited-edition 19.2oz can design of its Grateful Dead Juicy Pale Ale to celebrate the iconic band's 60th anniversary in 2025. The special-edition can features Grateful Dead's 60th anniversary logo while containing the same 5.3% ABV beer made with Kernza® perennial grains, granola, and El Dorado and Azacca hops.

The celebratory cans will be available at Dogfish Head's Delaware locations and select accounts near San Francisco during Dead & Company's August shows in Golden Gate Park. Additionally, the brewery will release limited-edition co-branded merchandise, including a T-shirt and coaster featuring the anniversary logo.

Samuel Adams (NYSE:SAM) has released its Summer Ale Census, revealing key insights about beer consumption patterns during summer months. The survey shows that 90% of drinkers consume beer more frequently in summer, with July being the peak month for beer consumption.

The census highlighted several key findings: backyard BBQs emerged as the #1 summer beer pairing, with 63% preferring burgers, 57% choosing BBQ chicken or ribs, and 48% opting for hot dogs. Regarding drinking patterns, 24% of weekend drinkers start between noon and 2 p.m., while 33% begin between 2 p.m. and 5 p.m.

In conjunction with these findings, Samuel Adams announced its Beers of Summer Variety Pack, featuring Summer Ale, Porch Rocker, American Light, and the new pack-exclusive Blueberry Lager. The variety packs will be available nationwide through July.

Angry Orchard (NYSE:SAM) announced the creation of the 'World's Angriest Cider,' a unique marketing campaign launching June 27, 2025. The company is inviting fans to call their national hotline at 1-84-I-AM-ANGRY to share their everyday frustrations, which will be symbolically infused into a limited-edition spicy cider.

The special batch will be made at the company's Cider House in New York's Hudson Valley, featuring aji yellow and habanero peppers steeped for over six months. The product will be available for pre-order nationwide later in summer 2025. Additionally, Angry Orchard introduced their Summer Party Pack featuring four new flavors: Piña Coolada, Cherry Limeade, Sour Apple, and Blackberry Lemonade.

Truly Hard Seltzer, owned by Boston Beer Company (SAM), launches the 'Truly Rain Check' program for Fourth of July 2025, offering compensation if weather impacts holiday celebrations. The first 1,000 eligible U.S. residents (21+) who visit TrulyRainCheck.com between July 4-6 will receive a $20 Venmo payment to purchase their next Truly Pool Party Variety Pack. This promotion coincides with the release of their limited-edition Truly Pool Party Variety Pack, featuring four summer-themed flavors: Red, White, & TRU, Strawberry Kiwi Splash, Blood Orange Bliss, and Peach Plunge. Each 12 oz serving contains 100 calories, 1g sugar, and 5% ABV.

Dogfish Head (SAM) has been named the Official Beer of JAWS 50th Anniversary Celebrations, partnering with Martha's Vineyard Chamber of Commerce for events on June 20-21, 2025. The partnership aligns with Dogfish Head's 30th anniversary and its coastal brand identity. The brewery will feature several products at the celebrations, including their flagship 60 Minute IPA (6.0% ABV), Grateful Dead Juicy Pale Ale (5.3% ABV), 30 Minute Light IPA (4.9% ABV), and craft cocktails like Strawberry Honeyberry Vodka Lemonade (7.0% ABV) and Blood Orange Mango Vodka Crush (7.0% ABV). Founded in 1995 as Delaware's first brewpub, Dogfish Head has grown into one of America's largest craft breweries, operating a production brewery, distillery, tasting room, hotel, and two restaurants.

Samuel Adams (SAM) has selected Moor's Brewing Co. as the winner of its 2025 Brewing & Business Experienceship program. The Chicago-based craft brewery, founded in 2021 by Damon Patton, Jamhal Johnson, and Anthony Bell, will receive exclusive mentorship from Samuel Adams professionals, including founder Jim Koch. Moor's Brewing has already achieved significant growth, expanding to over 500 retailers nationwide and opening Chicago's first Black-owned taproom, Diversey House, in February 2025. The winner was chosen at the annual Crafting Dreams Beer Bash in New York City, where six finalists showcased their signature brews. Moor's impressed with their Kolsch beer, featuring stone fruit notes and a clean finish. The experienceship includes collaboration on a specialty beer and attendance at the Great American Beer Festival.

Boston Beer Company's Twisted Tea Hard Iced Tea announces its summer 2025 lineup featuring three key offerings. The fan-favorite Twisted Tea Rocket Pop returns with its red, white and blue blend of cherry, lemon-lime and blue raspberry flavors, now available in regular and Light versions. Twisted Tea Light expands nationally with 6g sugar, 110 calories, and 4.5% ABV in multiple flavors. Twisted Tea Extreme, featuring 8% ABV, launches nationwide in Lemon and Blue Razz variants in 24-ounce cans. The brand is also running a National Iced Tea Day promotion on June 10, offering fans a chance to win $20 via digital cash cards for their next Twisted Tea purchase through a social media campaign.

Truly Hard Seltzer has launched Truly Unruly 8% Lemonade Hard Seltzer, a new high-alcohol beverage line available nationwide year-round. The product features four flavors: Bumpin' Blue Razz, "OG" Original, Punched-Up Pineapple, and Wild Pink, available in 12-pack mix packs. Bumpin' Blue Razz is also offered in 24-ounce single serve cans in select locations. To promote the launch, Truly partnered with comedian Billy Eichner for a "Lemonade Stand-Up" marketing campaign in NYC, featuring street performances and a launch party. The Truly Unruly line, introduced in 2024, has become the #1 hard seltzer dollar driver of the last year, addressing market demand for high ABV and single-serve options.