Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company, Inc. (NYSE: SAM) regularly issues news across its portfolio of beer and "beyond beer" brands, giving investors and consumers insight into product launches, brand collaborations, and corporate developments. The company began in 1984 brewing Samuel Adams beer and has grown into one of the largest and most respected craft brewers in the United States, with core brands that include Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea.
News about Boston Beer often highlights new products and seasonal releases. Recent examples include Samuel Adams introducing Winter White Ale as its first new winter seasonal in decades, Angry Orchard launching the ultra-spicy "World’s Angriest" cider, and Dogfish Head unveiling seasonal beer and spirits lineups. These announcements provide detail on flavor profiles, limited-edition offerings, and availability windows.
The company also publishes brand and marketing stories, such as Twisted Tea’s limited-edition Twistmas Stocking holiday pack, Truly Hard Seltzer’s apparel collaboration with designer Jeff Hamilton and U.S. Soccer, and Sun Cruiser’s partnership with a professional basketball player to promote its vodka iced tea brand. Dogfish Head news has featured experiential pop-ups, music collaborations, and specialty canned cocktails that reinforce the brand’s creative positioning.
On the corporate side, Boston Beer issues earnings releases and leadership updates. Its third-quarter 2025 results release discussed depletions, shipments, revenue, gross margin, advertising investment, and share repurchases. Separate news and Form 8-K filings have detailed CEO transitions, the appointment of a Chief Operating Officer, and changes in the Chief People Officer role.
This news page aggregates these items so readers can follow how Boston Beer evolves its portfolio, invests behind its brands, and manages its operations. For those tracking SAM, the updates provide context on category innovation, brand performance commentary, and key governance decisions.
Samuel Adams (NASDAQ:SAM) launched Cherry Bomb, a 9.0% ABV Imperial Wheat Ale with bold black cherry flavor, available year-round in 19.2oz single-serve cans starting January 2026.
The SKU targets the fast-growing high-ABV beer segment and expands the brand into convenience, liquor, and grocery channels.
Twisted Tea (NYSE:SAM) expanded its Extreme high‑alcohol lineup on Jan. 21, 2026, rolling out a new 8% ABV Extreme Variety Pack nationwide in 12 oz 12‑packs.
The pack pairs existing favorites Extreme Lemon and Extreme Blue Razz with two new flavors: Extreme Long Island Iced Tea (lemon and cola notes) and Extreme Fruit Punch (black cherry, orange, lemon). The brand also adds new single‑serve offerings: Long Island Iced Tea and Fruit Punch in 16 oz cans, plus a 24 oz Extreme Tropical Punch (peach, mango, real iced tea) launching nationwide next month. The expansion follows reported success in the convenience channel and aims to broaden occasions and trial.
Dogfish Head (NYSE:SAM) launches a one-day pop-up called the “30 Minute Time Bank” on January 17, 2026 in New York City to promote its 30 Minute Light IPA. The activation offers visitors 30 uninterrupted minutes of sensory and creative stations, complimentary samples, and bites while encouraging a slower start to the year.
The beer is described as a continually hopped light IPA at 95 calories, 4.0% ABV and 3.6g carbs per 12oz. The free pop-up is 21+ and located at 213 Bowery, New York, NY; walk-ins and Eventbrite registration are available.
Twisted Tea (SAM) launched a limited‑edition Twistmas Stocking holiday pack on December 1, 2025. The pack includes nine Twisted Teas and a built‑in dispenser for easy access, retails for $18, and is available in limited quantities at GiveThemBeer.com. Additional product drops are scheduled for Dec 4, Dec 8, Dec 11, and Dec 15, 2025. Purchases are restricted to customers 21 years or older.
The product is promoted as a festive, functional holiday gift from the Twisted Tea brand.
Dogfish Head (NASDAQ:SAM) marked its 30th year with a collaboration with CREEM Magazine called “Drrrty Thrrrty,” pairing a curated 30-track playlist with a limited-edition “Drrrty Thrrrty” dirty martini canned cocktail. The 12oz cans are 19.5% ABV (two servings) and priced at $19.99 per 4-pack. Availability begins December 11, 2025 at Dogfish Head coastal Delaware locations and nationwide via Give Them Beer. A launch party and concert will be held on the Bowery in New York City on December 11, 2025.
Truly Hard Seltzer (NYSE:SAM) partnered with designer Jeff Hamilton to launch a limited-edition U.S. Soccer jacket collection on Nov 17, 2025.
The collectible jackets retail for $150 and are available beginning today exclusively on Truly’s e-store, celebrating U.S. Soccer fans with design cues like stars inspired by the 1994 U.S. men's uniforms and city abbreviations down the sleeves.
The collaboration highlights Truly’s role as the Official Hard Seltzer partner of U.S. Soccer since 2022 and aims to offer a premium, fan-focused apparel drop timed ahead of a major soccer year.
Angry Orchard (NASDAQ:SAM) launched the limited “World’s Angriest” hard cider on November 12, 2025, now available nationwide. The small-batch release was steeped for six months with Aji Amarillo and Habanero peppers and finished with local honey, delivering roughly the spice of nearly one pepper per bottle. Fans contributed by calling a national hotline to record anger audio that was played around fermentation tanks via a 12-foot speaker wall. The 750mL bottle is sold online at worldsangriestcider.com and priced at $25. The release joins Angry Orchard’s core portfolio for holiday gifting and limited seasonal sales.
Sun Cruiser (SAM) announced a brand partnership with professional basketball player Sophie Cunningham on Nov. 10, 2025. The sponsorship covers Sophie’s off-season from today through the start of the basketball season in May and positions Sun Cruiser as her official off-season beverage partner.
Key consumer details: Sun Cruiser is a vodka iced tea with 4.5% ABV, 100 calories, and 1 gram sugar per 12oz. A pop-up kickoff event will be held in New York City on Nov. 13, 2025, 6:30–8:30 PM ET with a ticketed free event for fans 21+ through SunCruiserxSophie.Eventbrite.com.
Samuel Adams (NYSE:SAM) launched Winter White Ale, its first new winter seasonal in 30 years, on Nov 5, 2025. The spiced white ale (5.7% ABV) is brewed with orange peel, cinnamon, nutmeg and clove and will be available nationwide through Jan 12, 2026. Samuel Adams positions Winter White Ale as a modern, hazy pale-golden seasonal inspired by Holiday White Ale, which grew 14% last year. The brand is selling the beer in 12pk 12oz cans (SRP $17.99) and 24pk 12oz cans (SRP $29.99) and is offering a Winter Break Variety Pack that includes Winter White Ale, Winter Lager, Old Fezziwig and a new Cold Brew Coffee Stout.
Dogfish Head (NASDAQ:SAM) announced its 2025 Season-ALE lineup, mixing returning favorites and new limited offerings for winter 2025.
Key releases include Pennsylvania Tuxedo (8.5% ABV) and Covered In Nuggs (6.7% ABV), coast-to-coast availability for most beers, a new Winter Variety Pack (12pk with 60 Minute IPA, Un’Ora, Covered In Nuggs, Bon Appletree), and new Bon Appletree (7.0% ABV). A special Triple Decadence World Wide Stout (15% ABV) marks the 30th anniversary. Coastal Delaware exclusives include Maple Spiced Rum (40% ABV) and Alternate Takes Volume 1 whiskey (45% ABV).
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