Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Boston Beer (NYSE:SAM) announced a planned CFO transition. Chief Financial Officer Diego Reynoso will leave the company on September 14, 2026 to pursue a new opportunity. Matt Murphy, currently Chief Accounting Officer and former Interim CFO in 2023, will become Interim Chief Financial Officer and Treasurer effective September 15, 2026 while the company conducts a formal search for a permanent CFO, considering both internal and external candidates.
Angry Orchard (NYSE:SAM) announced a Halloween collaboration with the Scream franchise and Fun World’s Ghost Face, centered on the limited-edition Thriller Variety Pack. The 12-pack of 12oz cans at 5% ABV is rolling out nationwide with glow-in-the-dark packaging featuring Ghost Face and an iconic Scream quote.
The refreshed lineup includes four seasonal hard ciders: new Mystery Caller, new Caramel Apple Curse, Blood Orange, and Headless Pumpkin. Angry Orchard is also releasing limited-edition single-serve Crisp Apple and Crisp Imperial cans, the latter at 8% ABV, with Scream-inspired designs.
Boston Beer (NYSE:SAM), through its Angry Orchard hard cider brand, launched a promotional campaign featuring baseball legend Nick Swisher as an “Angry Orchard Super Sub” for Sons of Pitches, a New York City rec softball team on a 14-game losing streak. According to the company, the stunt highlights the brand’s focus on finding fun in frustrating moments and is being showcased across Angry Orchard’s YouTube and social channels.
Dogfish Head (NYSE:SAM) will host its inaugural Dog & Owner Lookalike Contest on Wednesday, August 26, from 5–9 p.m. at the Bandshell at Industry City in Brooklyn. This free National Dog Day event features celebrity judges including Big Boi, prizes such as a year’s worth of beer and cocktails, a dog-friendly getaway to Delaware, partner activations from Waggies, Priority Bicycles & Xtracycles, and BARK, plus a charity raffle and Dogfish Head craft beers and cocktails for guests 21+.
Boston Beer (NYSE:SAM) brand Dogfish Head Craft Brewery has partnered with CREEM Magazine to launch Boy Howdy!, billed as “The Official Beer of Rock ‘n’ Roll.” This 5.5% ABV American cream ale, inspired by CREEM’s iconic “Boy Howdy!” stunt beer can, is rolling out now in 6-pack 12oz cans and on draft across the Mid-Atlantic region.
The beer features corn for smoothness and Michigan-grown hops for bright citrus and herbal notes, nodding to CREEM’s Detroit roots. The collaboration includes limited-edition merchandise sold via Dogfish Head’s e-store from August 10 and a launch party in Philadelphia on August 28 with live performances curated by CREEM.
Boston Beer (NYSE:SAM) reported second quarter 2026 net revenue of $568.3 million, down 3.3%, as depletions fell 6% and shipments declined 4.5%. Gross margin improved to 50.4%, up 60 basis points year over year, supported by brewery efficiencies, favorable mix, procurement savings and pricing, partly offset by inflation, commodities and tariffs.
GAAP diluted EPS was $4.96, including a $1.31 per share favorable non-recurring litigation adjustment; non-GAAP diluted EPS was $3.65. Year-to-date, net revenue was $1.002 billion (down 3.8%), with gross margin up 80 basis points to 49.9% and non-GAAP EPS of $5.28 versus a GAAP loss of $8.99 per share, heavily impacted by $192.6 million of supplier dispute litigation expense. The company ended the quarter with $265.5 million in cash, no debt, and has repurchased $54.1 million of stock year-to-date. Updated 2026 guidance maintains low- to mid-single-digit volume declines, raises gross margin range to 48.5%-50%, narrows projected GAAP loss per share to between $6.23 and $4.23, and cuts capital spending guidance to $60-$80 million.
Twisted Tea (NYSE:SAM) launched a limited-edition Twisted Tea Split Pack, a 12-pack designed to split into two labeled six-packs (“Yours” and “Mine”) to playfully echo divorce-related asset splits. Every purchase made through Give Them Beer by August 4 automatically enters buyers for a chance to receive $5,000, which Twisted Tea notes approximates the average cost of an uncontested U.S. divorce, to support their next chapter. The pack features Twisted Tea’s original hard iced tea flavor and is available while supplies last.
Boston Beer (NYSE:SAM), via Truly Hard Seltzer, launched a $5 million fan promotion tied to the U.S. Men’s National Team at this summer’s international tournament. One eligible U.S. fan 21+ could win $5 million if the team “wins it all,” plus a personalized commemorative Truly can.
Fans enter from June 26 by posting content with Truly x U.S. Soccer packaging on Instagram, TikTok, Facebook or X, tagging @Truly and using #TrulyBelieves. The program runs as long as the team advances through July, under stated terms and conditions.
Boston Beer (NYSE:SAM) brand Sun Cruiser announced a summer 2026 partnership with creator and outdoor enthusiast Dylan Efron to promote its vodka iced tea and lemonade line.
The deal includes a limited-edition Sunset Club Pack and fan events in New York City and California.
Samuel Adams (NYSE:SAM) named Washington, DC-based craft brewer Soul Mega the 2026 Brewing & Business Experienceship winner in its Brewing the American Dream program. The award provides mentorship from Samuel Adams professionals, a collaborative specialty beer, and participation at the Great American Beer Festival in Denver.
Since 2008, Brewing the American Dream has supported nonprofit lending partners in delivering over 4,600 loans totaling nearly $123 million, plus coaching for more than 17,000 people, helping create or retain over 12,300 jobs in local communities.