The Boston Beer Company reports developments across a U.S. alcoholic-beverage portfolio that includes Samuel Adams, Twisted Tea, Truly, Dogfish Head, Sun Cruiser and Angry Orchard. News commonly covers craft beer, hard iced tea, hard seltzer, hard cider, ready-to-drink cocktails and flavored malt beverages, including seasonal releases, variety packs, collaborations and packaging innovations.
Company updates also include quarterly financial results, depletions and shipment trends, gross margin drivers, brand investment, share repurchase activity and litigation-related financial effects. Boston Beer produces beverages through a mix of company-owned capacity and contract brewing arrangements and sells through the distributor system that serves retailers and on-premise accounts.
Boston Beer (NYSE: SAM) reported third-quarter net revenue of $520.1 million, down 3.2% from the same quarter last year. For the quarter ended September 26, 2026, shipments fell 4.9% and depletions, a measure of distributor sales to retailers, declined 5%. Gross margin rose 90 basis points to 51.7%. GAAP diluted earnings per share were $4.21 versus $4.25.
Year-to-date net revenue declined 3.6% to $1.522 billion, with a GAAP diluted loss of $4.87 per share. Cash totaled $308.1 million, with no debt. Share repurchases reached $79.5 million through October 16. For 2026, the company now expects volumes to decline mid-single digits and raised its gross-margin floor to 49%. Non-GAAP earnings guidance rose to $9.00–$10.50 per share from $8.50–$10.50; GAAP guidance remains a loss, now $4.26–$5.76 per share. Expected tariff costs fell to $18–$22 million.
Boston Beer Company (SAM) brand Dogfish Head is launching a limited-edition beer with Joan Jett, with online sales beginning October 27.
Jett Black Lager will be sold nationwide through Give Them Beer in beer-and-merchandise kits priced at $45 each, including shipping. Each kit contains four 12-ounce cans and co-branded merchandise. Purchases are limited to one kit per person while supplies last. Restocks are scheduled for November 3 and November 10. Additional four-packs and limited merchandise will be available at Dogfish Head’s coastal Delaware locations beginning November 11. The collaboration celebrates the albums’ 45th anniversaries.
Boston Beer Company (SAM) brand Dogfish Head is bringing back Midas Touch beginning October 16, 2026. The beer is making its way to taps and shelves in select states, with availability at Dogfish Head’s Delaware locations this week on draft and in six-packs of 12-ounce cans.
First developed in 1999 with biomolecular archaeologist Dr. Patrick McGovern, Midas Touch combines barley, honey, white Muscat grapes and saffron. The 9.0% ABV beer-wine-mead hybrid began the brewery’s “Ancient Ales” series, which recreates historical beverages using chemical evidence and cultural traditions.
Boston Beer Company (SAM) is rolling out limited-edition Realtree camouflage packaging for its Twisted Tea brand this fall. The nationwide collaboration places the Team Realtree logo on Twisted Tea Original 12-pack and 18-pack wraps and Realtree APX camouflage on a 24 oz. can.
It also includes a limited-edition merchandise collection featuring clothing and outdoor gear, plus a national Tea Drop campaign across TV, streaming, social media, bars, restaurants and retail. Twisted Tea plans creator content and activations throughout the fall, alongside themed retail displays.
Boston Beer’s Angry Orchard (SAM) will open “Angry Orchard Video,” a Scream-inspired pop-up video-store experience in downtown Manhattan on October 2–3, 2026, for guests 21 and older.
The immersive space will feature hard cider tastings, exclusive merchandise, photo moments and a nostalgic ’90s-era video store design celebrating the 30th anniversary of the original Scream film. Visitors receive a customizable membership card and can experience elements tied to the franchise, including a special appearance by actor Skeet Ulrich. The event supports the nationwide launch of Angry Orchard’s Scream collaboration, highlighted by the Thriller Variety Pack with glow-in-the-dark Ghost Face packaging and four seasonal flavors, plus limited-edition Scream-themed single-serve cans.
Dogfish Head (SAM) unveils its 2026 lineup of fall-themed beverages, featuring returning favorites, new seasonal beers and a limited-edition spirit.
The release includes Punkin Ale (7.0% ABV) nationwide in draft, 6pk/12oz cans and within the “Pass the Aux” seasonal variety 12pk. That pack also contains three exclusive beers: Favorite Sweater (6.5% ABV) American IPA, Indian Brown Ale (7.2% ABV) dark IPA hybrid, and Namaste (4.8% ABV) Belgian-style white ale, available in select states. A new Xocolatl World Wide Stout (15% ABV) will launch in early October on draft and in 4pk/12oz bottles where legal. Punkin Liqueur (30% ABV), distilled from Punkin Ale, is offered only at Dogfish Head’s coastal Delaware locations while supplies last.
Boston Beer (SAM) has appointed Allison Stransky as Chief Marketing Officer, effective October 12, 2026.
Stransky will lead marketing for Boston Beer’s portfolio, including Samuel Adams, Dogfish Head, Twisted Tea, Sun Cruiser, Truly Hard Seltzer, and Angry Orchard. Her remit covers brand management, shopper marketing and connected commerce, digital and social media, integrated communications, media, sponsorships, experiential marketing, and consumer and business insights. She will report to Founder, Brewer, Chairman, President and CEO Jim Koch and Chief Operating Officer Phil Hodges.
S&P Dow Jones Indices will rebalance the S&P 100, S&P 500, S&P MidCap 400, and S&P SmallCap 600 before the market opens on September 21, 2026, to keep each index aligned with its target market-cap range.
Dell Technologies, Palo Alto Networks, Arista Networks, and Sandisk will join the S&P 100, while NIKE, Honeywell Aerospace, Simon Property Group, and Colgate-Palmolive exit. Bloom Energy, Everpure, and Illumina will enter the S&P 500, replacing Molson Coors Beverage, The Trade Desk, and Builders FirstSource, which move to the S&P SmallCap 600. Multiple constituents, including HubSpot, AGNC Investment, Corcept Therapeutics, Brinker International, Herc Holdings, Delek US Holdings, AXT, Arcutis Biotherapeutics, AtriCure, Capri Holdings, Boston Beer, and others shift among the S&P MidCap 400 and S&P SmallCap 600.
Samuel Adams (NYSE:SAM) is marking the return of its Octoberfest seasonal by launching a life-size inflatable Front Yard Beer Hall and expanding its fall beer lineup. Consumers can buy a 10’x13’ beer hall for $199 or enter a sweepstakes through September 15, 2026, for a larger 15’x20’ version plus branded merchandise. The brewer also debuts a limited-edition Fall Legends Variety Pack featuring Octoberfest, Jack-O, Harvest Helles and new Apple Spice Ale, with 12-packs at an SRP of $15.99–$17.99 and 24-packs at $27.99–$29.99. In addition, Samuel Adams introduces Non-Alcoholic Octoberfest (less than 0.5% ABV), available in 6-packs at $10.99–$11.99 alongside its existing Non-Alcoholic Hazy IPA.
Boston Beer (NYSE:SAM) announced a planned CFO transition. Chief Financial Officer Diego Reynoso will leave the company on September 14, 2026 to pursue a new opportunity. Matt Murphy, currently Chief Accounting Officer and former Interim CFO in 2023, will become Interim Chief Financial Officer and Treasurer effective September 15, 2026 while the company conducts a formal search for a permanent CFO, considering both internal and external candidates.