Boston Beer Stock Price, News & Analysis

Boston Beer Company (NYSE:SAM) subsidiary Dogfish Head is launching its new 'Rewind Variety Pack,' featuring four classic beers selected through crowd-sourcing from its 1.3 million social media followers. The limited-edition 12-pack includes three cans each of fan-voted favorites Raison D'Etre (8.0% ABV) and Chicory Stout (5.2% ABV), alongside Punkin Ale (7.0% ABV) and 60 Minute IPA (6.0% ABV).

Additionally, due to popular demand, the brewery is bringing back Liquid Truth Serum (7.0% ABV) as part of its Small Batch Series, available in 6-packs in select East Coast markets. This unfiltered American IPA features a unique four-state hopping process using whole leaf, liquefied, pelletized, and powdered hops.

Angry Orchard, a brand of The Boston Beer Company (NYSE:SAM), has partnered with Horror, Inc. to create a unique marketing campaign celebrating Jason Universe's 45th anniversary. The collaboration features a 13-minute horror vignette titled "Sweet Revenge", where two real fans were selected to be "killed" by Jason on screen.

The partnership includes the launch of a new Thriller Variety Pack featuring glow-in-the-dark packaging and four cider flavors, including a new Jason-inspired Blood Orange variant. Additionally, Angry Orchard Crisp Apple single-serve cans will receive a limited-edition design featuring Jason's iconic hockey mask, available nationwide starting September 1, 2025.

Samuel Adams (NYSE:SAM) is launching its fall seasonal campaign combining two popular autumn traditions: Octoberfest beer and fantasy football. The company introduced the limited-edition Fall Legends Commissioner's Kit, priced at $25.26, featuring a gavel, commemorative coin, and commissioner's vest.

The campaign features Brian Baumgartner from The Office as brand ambassador. Samuel Adams is also releasing its Fall Legends Variety Pack, featuring four beers including Octoberfest (5.3% ABV), new Harvest Helles (5.4% ABV), Jack-O (4.4% ABV), and Flannel Fest (5.8% ABV). The variety pack will be available nationwide in 12- and 24-pack formats.

Boston Beer Company (NYSE: SAM) announced a significant leadership transition as CEO Michael Spillane will step down effective August 15, 2025, to focus on personal matters. Company founder and chairman Jim Koch will assume the CEO role, returning to a position he previously held from 1984 to 2001.

Spillane, who served as CEO for the past 18 months and has been a board member since 2014, will remain on the company's board as a non-executive director. Under his leadership, the company achieved one of its most profitable quarters in Q2 2025. Koch expressed confidence in the company's management team and strategic direction, emphasizing their commitment to delivering long-term shareholder value.

Boston Beer Company (NYSE:SAM) reported mixed Q2 2025 financial results with net revenue increasing 1.5% to $587.9 million despite a 5% decrease in depletions. The company achieved significant profitability improvements, with net income rising 15.5% to $60.4 million and diluted EPS growing 24.1% to $5.45.

Gross margin expanded by 380 basis points to 49.8%, driven by improved brewery efficiencies, procurement savings, and price increases. The company maintains a strong financial position with $212.4 million in cash and no debt, while returning value to shareholders through $110.5 million in share repurchases year-to-date.

For full-year 2025, Boston Beer revised its guidance, projecting depletions and shipments to decline in the high single to low single digits, with EPS guidance of $6.72 to $9.54 including tariff impacts.

Dogfish Head Craft Brewery (NYSE:SAM) is celebrating its 30th anniversary by releasing Cherry Pale Ale, a reconstruction of founder Sam Calagione's first-ever homebrewed beer from 1993. The limited-edition beer will be available in a special 30th birthday box priced at $30 through givethembeer.com starting July 18, 2025.

The commemorative beer features Delaware wheat and Maine barley, paying homage to the company's bistate roots. Each can includes a unique 'carpet coaster' design, inspired by a brewing mishap from the original batch. Delaware residents can purchase 6-packs directly from the Milton brewery for $16, limited to one per person.

From its humble beginnings as Delaware's first brewpub in 1995, Dogfish Head has grown into one of America's largest craft breweries, expanding into spirits, hotels, and restaurants while maintaining its commitment to "off-centered goodness for off-centered people."

Samuel Adams (NYSE:SAM) has extended its partnership with the Boston Red Sox for another 10 years, maintaining its position as the team's Official Beer. The collaboration, which began in 2018, marks Sam Adams as the first American craft brewer to secure such a significant partnership with a major league team.

The partnership includes prominent presence at Fenway Park through the Sam Deck and Sammy's On Third bar, which served nearly 50,000 Sam Adams beers last season. The agreement extends to other Boston Beer Company brands including Angry Orchard, Truly, and Twisted Tea. To celebrate, Sam Adams is introducing Grand Slam Adams, a special Kolsch-style ale featuring the Red Sox logo.

Dogfish Head Craft Brewery, a Boston Beer Company (NYSE:SAM) brand, is launching a limited-edition 19.2oz can design of its Grateful Dead Juicy Pale Ale to celebrate the iconic band's 60th anniversary in 2025. The special-edition can features Grateful Dead's 60th anniversary logo while containing the same 5.3% ABV beer made with Kernza® perennial grains, granola, and El Dorado and Azacca hops.

The celebratory cans will be available at Dogfish Head's Delaware locations and select accounts near San Francisco during Dead & Company's August shows in Golden Gate Park. Additionally, the brewery will release limited-edition co-branded merchandise, including a T-shirt and coaster featuring the anniversary logo.

Samuel Adams (NYSE:SAM) has released its Summer Ale Census, revealing key insights about beer consumption patterns during summer months. The survey shows that 90% of drinkers consume beer more frequently in summer, with July being the peak month for beer consumption.

The census highlighted several key findings: backyard BBQs emerged as the #1 summer beer pairing, with 63% preferring burgers, 57% choosing BBQ chicken or ribs, and 48% opting for hot dogs. Regarding drinking patterns, 24% of weekend drinkers start between noon and 2 p.m., while 33% begin between 2 p.m. and 5 p.m.

In conjunction with these findings, Samuel Adams announced its Beers of Summer Variety Pack, featuring Summer Ale, Porch Rocker, American Light, and the new pack-exclusive Blueberry Lager. The variety packs will be available nationwide through July.