Boston Beer Stock Price, News & Analysis

Twisted Tea Hard Iced Tea (NYSE:SAM) has launched its first-ever U.S. Hispanic advertising campaign, marking a significant expansion of its marketing strategy. The campaign features collaborations with three award-winning Hispanic chefs who created unique Twisted Tea-infused grilling sauces: Chef Eduardo Lara's 'The Redemption', Chef Anastacia Quiñones-Pittman's 'Tamarindo Twist', and Chef duo Alex & Elvia Garcia's 'Twisted Tail'.

The initiative includes Spanish-language advertisements across streaming TV, paid social, and digital platforms, alongside on-ground activations in California, Florida, and Texas. The limited-edition grilling sauce kits will be available exclusively through Twisted Tea's Tea Store starting September 16, 2025.

Dogfish Head Cocktails (NYSE:SAM) has launched an innovative marketing campaign called "Extend Your Summer" to promote its new Peach Mango Rum Punch cocktail. The company is offering one lucky winner a unique opportunity: a $10,000 stipend and a month-long stay in a beachfront bungalow in coastal Delaware.

The promotion coincides with the release of Dogfish Head's Tropical Cocktail Mix Pack, featuring four ready-to-drink varieties at 7.0% ABV: the new Peach Mango Rum Punch, Blood Orange Mango Vodka Crush, Pineapple Orange Rum Mai Tai, and Strawberry Lime Tequila Margarita. Each cocktail combines two shots of house-made spirits with real fruit juices.

The contest opens September 2, 2025, and is available to U.S. residents aged 21 and over through the company's website.

Boston Beer Company (NYSE:SAM) subsidiary Dogfish Head Craft Brewery has partnered with Philadelphia Flyers player Garnet Hathaway to launch Engine 19 IPA, a new beer supporting local first responders. The 6.5% ABV craft beer features Simcoe, Chinook, and Citra hops, offering aromas of pine and citrus with passion fruit, toffee, and biscuit flavors.

The collaboration supports Hathaway's Hath's Heroes initiative and will be available on draft and in 6-pack cans throughout Pennsylvania and Delaware, including at Flyers games. A public launch party is scheduled for September 10, 2025, at PHS Beer Garden South Street, featuring beer samples, raffles, and Flyers player appearances.

Boston Beer Company (NYSE:SAM) subsidiary Dogfish Head is launching its new 'Rewind Variety Pack,' featuring four classic beers selected through crowd-sourcing from its 1.3 million social media followers. The limited-edition 12-pack includes three cans each of fan-voted favorites Raison D'Etre (8.0% ABV) and Chicory Stout (5.2% ABV), alongside Punkin Ale (7.0% ABV) and 60 Minute IPA (6.0% ABV).

Additionally, due to popular demand, the brewery is bringing back Liquid Truth Serum (7.0% ABV) as part of its Small Batch Series, available in 6-packs in select East Coast markets. This unfiltered American IPA features a unique four-state hopping process using whole leaf, liquefied, pelletized, and powdered hops.

Angry Orchard, a brand of The Boston Beer Company (NYSE:SAM), has partnered with Horror, Inc. to create a unique marketing campaign celebrating Jason Universe's 45th anniversary. The collaboration features a 13-minute horror vignette titled "Sweet Revenge", where two real fans were selected to be "killed" by Jason on screen.

The partnership includes the launch of a new Thriller Variety Pack featuring glow-in-the-dark packaging and four cider flavors, including a new Jason-inspired Blood Orange variant. Additionally, Angry Orchard Crisp Apple single-serve cans will receive a limited-edition design featuring Jason's iconic hockey mask, available nationwide starting September 1, 2025.

Samuel Adams (NYSE:SAM) is launching its fall seasonal campaign combining two popular autumn traditions: Octoberfest beer and fantasy football. The company introduced the limited-edition Fall Legends Commissioner's Kit, priced at $25.26, featuring a gavel, commemorative coin, and commissioner's vest.

The campaign features Brian Baumgartner from The Office as brand ambassador. Samuel Adams is also releasing its Fall Legends Variety Pack, featuring four beers including Octoberfest (5.3% ABV), new Harvest Helles (5.4% ABV), Jack-O (4.4% ABV), and Flannel Fest (5.8% ABV). The variety pack will be available nationwide in 12- and 24-pack formats.

Boston Beer Company (NYSE: SAM) announced a significant leadership transition as CEO Michael Spillane will step down effective August 15, 2025, to focus on personal matters. Company founder and chairman Jim Koch will assume the CEO role, returning to a position he previously held from 1984 to 2001.

Spillane, who served as CEO for the past 18 months and has been a board member since 2014, will remain on the company's board as a non-executive director. Under his leadership, the company achieved one of its most profitable quarters in Q2 2025. Koch expressed confidence in the company's management team and strategic direction, emphasizing their commitment to delivering long-term shareholder value.

Boston Beer Company (NYSE:SAM) reported mixed Q2 2025 financial results with net revenue increasing 1.5% to $587.9 million despite a 5% decrease in depletions. The company achieved significant profitability improvements, with net income rising 15.5% to $60.4 million and diluted EPS growing 24.1% to $5.45.

Gross margin expanded by 380 basis points to 49.8%, driven by improved brewery efficiencies, procurement savings, and price increases. The company maintains a strong financial position with $212.4 million in cash and no debt, while returning value to shareholders through $110.5 million in share repurchases year-to-date.

For full-year 2025, Boston Beer revised its guidance, projecting depletions and shipments to decline in the high single to low single digits, with EPS guidance of $6.72 to $9.54 including tariff impacts.

Dogfish Head Craft Brewery (NYSE:SAM) is celebrating its 30th anniversary by releasing Cherry Pale Ale, a reconstruction of founder Sam Calagione's first-ever homebrewed beer from 1993. The limited-edition beer will be available in a special 30th birthday box priced at $30 through givethembeer.com starting July 18, 2025.

The commemorative beer features Delaware wheat and Maine barley, paying homage to the company's bistate roots. Each can includes a unique 'carpet coaster' design, inspired by a brewing mishap from the original batch. Delaware residents can purchase 6-packs directly from the Milton brewery for $16, limited to one per person.

From its humble beginnings as Delaware's first brewpub in 1995, Dogfish Head has grown into one of America's largest craft breweries, expanding into spirits, hotels, and restaurants while maintaining its commitment to "off-centered goodness for off-centered people."