Salem Media Group Expands Relationship With Triton Digital, Leveraging Suite of Audio Solutions Including Podcast Metrics Demos+
Salem Media Group Inc. (NASDAQ: SALM) has extended its partnership with Triton Digital, enhancing digital audio, podcasting, and advertising efforts. Since 2012, Salem has relied on Triton's solutions for audience growth and revenue maximization. The renewed agreement includes the use of Triton’s Podcast Metrics Demos+, offering enhanced audience insights for better advertising strategy. CEO David Santrella emphasized the partnership's role in increasing digital revenue and understanding audience behavior. This collaboration signals a continued focus on the growing conservative media market.
- Extended partnership with Triton Digital enhances digital audio strategy.
- Increased visibility and understanding of audience behavior through Podcast Metrics Demos+.
- Partnership since 2012, indicating strong historical collaboration.
- None.
Leading Multimedia Company Renews Partnership to Power Podcasts and Streaming,
“We are thrilled to extend our partnership with Triton Digital, which has helped drive a significant increase in digital revenue while delivering our engaging content to our growing audience,” said
Triton Digital’s Podcast Metrics Demos+ delivers the first-ever integration of census and survey-based research methodologies to provide a consistent industry approach to demographic measurement. Podcast Metrics Demos+ provides audience demographic and socio-demographic data on podcast listeners and downloads in
“We are proud to provide the technology solutions that enable
To learn more about Triton Digital’s comprehensive suite of advertising, measurement, and podcasting technologies, visit: www.TritonDigital.com.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry. For more information, visit www.TritonDigital.com.
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20230111005897/en/
Media
Alie Dessert
fama PR for Triton Digital
TritonDigital@famapr.com
Source: Triton Digital
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