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Salem Media Group Announces the Appointment of Monica Rabassa as VP and GM in Miami
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
management
Rhea-AI Summary
Salem Media Group (NASDAQ: SALM) has appointed Monica Rabassa as Vice President and General Manager of its upcoming radio stations in Miami. Rabassa brings over 20 years of experience from Univision and a strong background in Spanish-language media. She has received numerous accolades, including "Woman of the Year" by the Association of Women in Communications and recognition as one of the "Most Influential Women in Radio." Salem aims to enhance its connection with the South Florida community, emphasizing the importance of quality programming for Spanish-speaking audiences.
Positive
Monica Rabassa brings over 20 years of industry experience, enhancing leadership in Miami.
Her accolades signal strong recognition in the media landscape, boosting company reputation.
The hire aligns with Salem's strategy to strengthen its presence in the Spanish-language market.
Negative
Potential challenges may arise from market adaptation given Rabassa's previous experience is primarily with Univision.
IRVING, Texas--(BUSINESS WIRE)--
Salem Media Group, Inc. (NASDAQ: SALM) announced today the appointment of long-time Miami broadcast executive Monica Rabassa as Vice President and General Manager of its soon to be acquired cluster of radio stations in Miami.
Monica Rabassa (Photo: Business Wire)
Rabassa comes to Salem after more than 20 years in executive positions with Univision. Prior to joining Univision, she was Marketing Research Director for Cisneros Television Group. Rabassa’s career highlights also include being named “Woman of the Year” by the Association of Women in Communications, and “Radio Corporate Employee of the Year” by Univision in 2010. In 2014, she was recognized as a “Hispanic Woman of Distinction” for her work in the South Florida community. Most recently, she has been honored as one of the “Most Influential Women in Radio” by Radio Ink magazine (2015 through 2020) and as “Marketer of the Year” with the prestigious “Medallas de Cortez” Award in 2015. She received Univision’s UNICO award for her outstanding contributions to the company.
Salem Media Group Senior Vice President Allen Power commented, “As we prepared to return to the Miami market with a new vision, we sought a leader with knowledge of the market and a shared passion for that vision. Monica’s track record in Spanish-language audio across multiple markets and her deep understanding of the South Florida communities are evidence that she possesses both. We’re excited to have her join us to lead our team in making a positive difference in South Florida.”
Rabassa commented, “I’m thrilled to join Salem Media Group as the General Manager of its Miami properties. It is an honor to be part of Salem’s vision to offer high quality, unique and insightful programming to Spanish-language audiences and advertisers. “
Rabassa is a committed community leader and dedicated volunteer. She serves as Chairperson of Schools Committee for the Harvard Club of Miami and as an executive board member of the President Council of Florida International University (FIU). She earned a BA in business and international economics from Harvard University, and an MBA from the University of Miami, with a special concentration in Legal Implications of Business.
She is married to Dr. Gustavo Leon and has two children, Jose Ignacio Leon and Mariana Leon.
ABOUT SALEM MEDIA GROUP:
Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape. Learn more about Salem Media Group, Inc. at www.salemmedia.com, Facebook and Twitter.
Evan D. Masyr Executive Vice President and Chief Financial Officer
(805) 384-4512
evan@salemmedia.com
Source: Salem Media Group, Inc.
FAQ
Who is Monica Rabassa and what is her role at Salem Media Group?
Monica Rabassa is the newly appointed Vice President and General Manager of Salem Media Group's radio stations in Miami, bringing over 20 years of experience in the broadcast industry.
What experience does Monica Rabassa have in the media industry?
Rabassa has over 20 years of executive experience at Univision, along with a background as Marketing Research Director at Cisneros Television Group.
What is Salem Media Group's vision for the Miami market?
Salem Media Group aims to offer high-quality and unique programming tailored to Spanish-language audiences and advertisers in Miami.
How might Monica Rabassa's appointment impact Salem Media Group (SALM)?
Rabassa's extensive experience in Spanish-language media and community engagement may strengthen Salem's market position and enhance audience connection.
