Salem Media Group Announces Carl Jackson to Replace Larry Elder

Rhea-AI Summary

Salem Media Group (NASDAQ: SALM) announced that Larry Elder, a national host on Salem Radio Network, is running for Governor of California. Consequently, Elder will be temporarily replaced by Carl Jackson on his radio show until the election on September 14th. Jackson, who currently hosts AM 950 The Answer in Orlando and has guest-hosted for Dennis Prager, brings a compelling background and a strong presence to the airwaves. If Elder loses the election, he will return to his regular show slot.

Positive

• Carl Jackson's appointment may attract new listeners during Larry Elder's absence.
• Jackson's background and experience may enhance listener engagement.

Negative

• Temporary loss of Larry Elder could lead to a decline in audience ratings.

Salem Media Group, Inc. (NASDAQ: SALM) announced today that Salem Radio Network national host, Larry Elder, threw his hat into the ring to run for Governor of the State of California. That means that Salem must replace Larry on his radio show for the period of time he is a legal candidate, through the election on September 14th. If Larry loses Salem will return Larry to his position in the Salem Lineup, Monday through Friday 6-9pm ET.

Carl Jackson (Photo: Business Wire)

During the time that Larry is away from the microphone, Salem has tapped Carl Jackson as Larry’s replacement. Carl already has a show on Salem owned AM 950 The Answer in Orlando. He also is a regular substitute host for Dennis Prager, having done the Prager show 6 times already this year.

Carl is a black conservative, who grew up outside Compton, California. He now owns his own business in Orlando, but has a secret desire to become a radio talk show host. That desire is not so secret anymore.

“Carl has a warm and engaging personality on the air, and because he had to fight his way out of hard circumstances, he is able to convince others of his correct life style decisions,” said Salem Sr. VP of Spoken Word Formats, Phil Boyce.

“When I was trying to find my way out of the poor life choices I had made, I read two of Larry’s books. Now it is such an honor to sit in his chair for a time, during Larry’s run for governor,” said Carl.

ABOUT SALEM MEDIA GROUP:

Salem Media Group is America’s leading multimedia company specializing in Christian and conservative content, with media properties comprising radio, digital media and book and newsletter publishing. Each day Salem serves a loyal and dedicated audience of listeners and readers numbering in the millions nationally. With its unique programming focus, Salem provides compelling content, fresh commentary and relevant information from some of the most respected figures across the Christian and conservative media landscape. Learn more about Salem Media Group, Inc. at www.salemmedia.com, Facebook and Twitter.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210713005803/en/

FAQ

What recent announcement did Salem Media Group make regarding Larry Elder?

Salem Media Group announced that Larry Elder will run for Governor of California, temporarily replacing him with Carl Jackson on his radio show.

Who is replacing Larry Elder on Salem Radio Network?

Carl Jackson is replacing Larry Elder on the Salem Radio Network during his gubernatorial campaign.

When is the election that Larry Elder is participating in?

Larry Elder is running for Governor of California in the election scheduled for September 14th.

What is the potential impact of Larry Elder's campaign on Salem Media Group?

Elder's campaign could result in changes to audience ratings and engagement on Salem Media's radio shows.

What experience does Carl Jackson have in broadcasting?

Carl Jackson has a show on AM 950 The Answer in Orlando and has substituted for Dennis Prager on multiple occasions.