Sabre signs long-term distribution agreement with Delta Air Lines
Sabre (NASDAQ: SABR) has renewed its multi-year distribution agreement with Delta Air Lines, emphasizing their commitment to New Distribution Capability (NDC) integration. This long-term deal allows Sabre-connected travel agents to access both traditional EDIFACT and NDC content, enhancing their ability to provide comprehensive travel offers.
The agreement supports Delta's selling and servicing transformation strategy, which includes NDC. Both companies are collaborating to integrate NDC content into Sabre's travel marketplace, reinforcing their shared vision for a future-proof distribution landscape that accommodates various technologies and content types.
This renewal underscores the value of Sabre's distribution channel and both companies' dedication to fostering a travel marketplace that prioritizes innovation and flexibility.
Sabre (NASDAQ: SABR) ha rinnovato il suo accordo di distribuzione pluriennale con Delta Air Lines, sottolineando il loro impegno nell'integrazione della New Distribution Capability (NDC). Questo accordo a lungo termine consente agli agenti di viaggio connessi a Sabre di accedere sia ai contenuti tradizionali EDIFACT che a quelli NDC, migliorando la loro capacità di offrire proposte di viaggio complete.
L'accordo sostiene la strategia di trasformazione delle vendite e dei servizi di Delta, che include l'NDC. Entrambe le aziende stanno collaborando per integrare i contenuti NDC nel mercato di viaggio di Sabre, rafforzando la loro visione condivisa per un paesaggio di distribuzione a prova di futuro che accoglie diverse tecnologie e tipi di contenuti.
Questo rinnovo sottolinea il valore del canale di distribuzione di Sabre e la dedizione di entrambe le aziende nel promuovere un mercato di viaggio che dà priorità a innovazione e flessibilità.
Sabre (NASDAQ: SABR) ha renovado su acuerdo de distribución a varios años con Delta Air Lines, enfatizando su compromiso con la integración de la New Distribution Capability (NDC). Este acuerdo a largo plazo permite a los agentes de viajes conectados a Sabre acceder tanto al contenido tradicional de EDIFACT como al de NDC, mejorando su capacidad para ofrecer propuestas de viaje completas.
El acuerdo apoya la estrategia de transformación de ventas y servicios de Delta, que incluye la NDC. Ambas compañías están colaborando para integrar el contenido de NDC en el mercado de viajes de Sabre, reforzando su visión compartida de un paisaje de distribución a prueba de futuro que acomode diversas tecnologías y tipos de contenido.
Esta renovación subraya el valor del canal de distribución de Sabre y la dedicación de ambas empresas a fomentar un mercado de viajes que prioriza la innovación y la flexibilidad.
사브레(Sabre, NASDAQ: SABR)는 델타 항공(Delta Air Lines)과의 다년간 유통 계약을 갱신하며 NDC(신규 유통 기능) 통합에 대한 헌신을 강조했습니다. 이 장기 계약은 사브레에 연결된 여행사들이 전통적인 EDIFACT와 NDC 콘텐츠에 모두 접근할 수 있도록 하여, 종합적인 여행 제안을 제공할 수 있는 능력을 향상시킵니다.
이 계약은 NDC를 포함한 델타의 판매 및 서비스 변환 전략을 지원합니다. 두 회사는 사브레의 여행 시장에 NDC 콘텐츠를 통합하기 위해 협력하고 있으며, 다양한 기술 및 콘텐츠 유형을 수용할 수 있는 미래 지향적인 유통 환경을 위한 공동 비전을 강화하고 있습니다.
이번 갱신은 사브레의 유통 채널의 가치를 강조하며, 혁신 및 유연성을 우선시하는 여행 시장을 육성하려는 양사의 헌신을 보여줍니다.
Sabre (NASDAQ: SABR) a renouvelé son accord de distribution pluriannuel avec Delta Air Lines, soulignant leur engagement envers l'intégration de la New Distribution Capability (NDC). Ce contrat à long terme permet aux agences de voyages connectées à Sabre d'accéder à la fois aux contenus EDIFACT traditionnels et à ceux de la NDC, améliorant ainsi leur capacité à fournir des offres de voyage complètes.
Cette entente soutient la stratégie de transformation de vente et de service de Delta, qui inclut la NDC. Les deux entreprises collaborent pour intégrer le contenu NDC dans le marché de voyage de Sabre, renforçant leur vision commune d'un paysage de distribution à l'épreuve du temps qui accueille diverses technologies et types de contenus.
Ce renouvellement souligne la valeur du canal de distribution de Sabre et l'engagement des deux entreprises à favoriser un marché de voyage qui privilégie l'innovation et la flexibilité.
Sabre (NASDAQ: SABR) hat seine mehrjährige Vertriebsvereinbarung mit Delta Air Lines erneuert und damit sein Engagement für die Integration der New Distribution Capability (NDC) betont. Dieses langfristige Abkommen ermöglicht es Sabre-verbundenen Reisebüros, sowohl auf traditionelle EDIFACT- als auch auf NDC-Inhalte zuzugreifen, wodurch ihre Fähigkeit verbessert wird, umfassende Reiseangebote bereitzustellen.
Die Vereinbarung unterstützt Deltas Verkaufs- und Dienstleistungstransformationsstrategie, die auch NDC umfasst. Beide Unternehmen arbeiten zusammen, um NDC-Inhalte in Sabres Reisemarktplatz zu integrieren und stärken damit ihre gemeinsame Vision für eine zukunftssichere Vertriebslandschaft, die verschiedene Technologien und Inhaltsarten berücksichtigt.
Diese Erneuerung unterstreicht den Wert von Sabres Vertriebskanal und das Engagement beider Unternehmen, einen Reisemarktplatz zu fördern, der Innovation und Flexibilität in den Vordergrund stellt.
- Renewed multi-year distribution agreement with Delta Air Lines
- Integration of NDC content into Sabre's travel marketplace
- Enhanced ability for Sabre-connected agents to provide comprehensive travel offers
- Collaboration on Delta's selling and servicing transformation strategy
- None.
Insights
The long-term distribution agreement between Sabre and Delta Air Lines is a positive development for both companies. For Sabre, it secures a steady revenue stream and reinforces its position in the travel technology market. The integration of NDC content could potentially increase transaction volumes and enhance Sabre's value proposition to travel agencies.
For Delta, this partnership ensures broad distribution of its content, including NDC offerings, which could lead to improved yield management and personalized pricing strategies. While the financial terms aren't disclosed, the deal likely involves revenue sharing or incentive structures that could benefit both parties. Investors should monitor how this agreement impacts Sabre's transaction-based revenue and Delta's distribution costs in the coming quarters.
The collaboration between Sabre and Delta on NDC integration represents a significant technological advancement in the travel industry. NDC allows for more dynamic and personalized content distribution, enabling airlines to offer tailored products and services. This move could accelerate the adoption of NDC across the industry, potentially disrupting traditional distribution models.
The agreement's emphasis on supporting both EDIFACT and NDC content shows a pragmatic approach to technological transition. It allows for gradual adoption of NDC while maintaining compatibility with existing systems. This strategy could mitigate implementation risks and ensure a smoother transition for travel agencies. The success of this integration could position Sabre as a leader in next-generation travel distribution technology.
This agreement signals a shift in the travel distribution landscape. By embracing NDC, Delta and Sabre are adapting to changing consumer expectations for personalized travel experiences. This could lead to increased customer satisfaction and potentially higher conversion rates for both companies.
The deal also highlights the ongoing importance of third-party distribution in the airline industry, despite previous attempts by some airlines to push direct bookings. For investors, this suggests that companies like Sabre remain important intermediaries in the travel ecosystem. The collaboration on NDC could also give Sabre a competitive edge over other Global Distribution Systems (GDS) providers, potentially leading to market share gains in the medium to long term.
The multi-year agreement demonstrates the value of Sabre's distribution channel and both companies' commitment to work together on New Distribution Capability (NDC)
The renewed agreement underscores a shared commitment to the third-party distribution ecosystem and collaborative retail innovation. Regardless of technology, Sabre-connected agencies can offer a rich array of travel choices, which will evolve to include additional price points and omnichannel servicing.
"We are pleased to extend our full content agreement and value-based commercial model with Sabre," said Jeff Lobl, Managing Director, Distribution Strategy and Agency Sales Programs for Delta Air Lines. "We look forward to collaborating with Sabre to make Delta's NDC technology solution available to all Sabre-connected travel agents to ensure that our customers receive the best possible travel experience tailored to their needs."
Both Delta Air Lines and Sabre are committed to fostering a travel marketplace that prioritizes innovation and flexibility. This renewed agreement reinforces both companies' shared vision for a future-proof, distribution landscape that accommodates various technologies and content types, and empowers a thriving travel ecosystem.
"Sabre is delighted to extend our long-standing partnership with Delta Air Lines and to support their NDC journey," said Roshan Mendis, Chief Commercial Officer at Sabre Travel Solutions. "This agreement underscores our commitment to building a comprehensive travel marketplace that equips travel agents with the tools and content they need to excel in today's dynamic travel environment, including the ability to leverage the potential of NDC."
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
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