Sabre Expands Global Lodging Content with New Agreement to Add Premier Inn Properties
Sabre (NASDAQ: SABR) has announced a new distribution agreement with Premier Inn, making over 900 Premier Inn properties available through Sabre's GDS platform. The integration includes more than 85,000 rooms across the UK and Ireland, plus 10,500 rooms in Germany.
The partnership enables travel agencies to book Premier Inn properties alongside other travel components through Sabre's Content Services for Lodging platform. The integration features Lodging AI, powered by Sabre Travel AI™, which uses machine learning to analyze property attributes and trip preferences, optimizing hotel recommendations and attachment rates.
Sabre (NASDAQ: SABR) ha annunciato un nuovo accordo di distribuzione con Premier Inn, rendendo disponibile oltre 900 strutture di Premier Inn attraverso la piattaforma GDS di Sabre. L'integrazione include più di 85.000 camere nel Regno Unito e in Irlanda, oltre a 10.500 camere in Germania.
La partnership consente alle agenzie di viaggio di prenotare le strutture Premier Inn insieme ad altri componenti di viaggio tramite la piattaforma Content Services for Lodging di Sabre. L'integrazione presenta Lodging AI, alimentato da Sabre Travel AI™, che utilizza l'apprendimento automatico per analizzare le caratteristiche delle strutture e le preferenze di viaggio, ottimizzando le raccomandazioni degli hotel e i tassi di attaccamento.
Sabre (NASDAQ: SABR) ha anunciado un nuevo acuerdo de distribución con Premier Inn, que hará que más de 900 propiedades de Premier Inn estén disponibles a través de la plataforma GDS de Sabre. La integración incluye más de 85,000 habitaciones en el Reino Unido e Irlanda, además de 10,500 habitaciones en Alemania.
La asociación permite a las agencias de viajes reservar propiedades de Premier Inn junto con otros componentes de viaje a través de la plataforma Content Services for Lodging de Sabre. La integración presenta Lodging AI, impulsada por Sabre Travel AI™, que utiliza el aprendizaje automático para analizar las características de las propiedades y las preferencias de viaje, optimizando las recomendaciones de hoteles y las tasas de vinculación.
Sabre (NASDAQ: SABR)가 프리미어 인(Premier Inn)과 새로운 배급 계약을 체결하여 900개 이상의 프리미어 인 속성이 Sabre의 GDS 플랫폼을 통해 제공됩니다. 통합에는 영국과 아일랜드 전역의 85,000개 이상의 객실과 독일의 10,500개 객실이 포함됩니다.
이 파트너십은 여행사가 Sabre의 Content Services for Lodging 플랫폼을 통해 프리미어 인 속성과 함께 다른 여행 구성 요소를 예약할 수 있도록 합니다. 통합은 Lodging AI를 특징으로 하며, 이는 Sabre Travel AI™에 의해 구동되어 기계 학습을 사용하여 숙소의 속성과 여행 선호도를 분석하여 호텔 추천 및 부가 판매율을 최적화합니다.
Sabre (NASDAQ: SABR) a annoncé un nouvel accord de distribution avec Premier Inn, rendant plus de 900 propriétés de Premier Inn disponibles via la plateforme GDS de Sabre. L'intégration comprend plus de 85 000 chambres au Royaume-Uni et en Irlande, ainsi que 10 500 chambres en Allemagne.
Ce partenariat permet aux agences de voyage de réserver des propriétés Premier Inn en même temps que d'autres éléments de voyage via la plateforme Content Services for Lodging de Sabre. L'intégration comprend Lodging AI, propulsé par Sabre Travel AI™, qui utilise l'apprentissage automatique pour analyser les caractéristiques des propriétés et les préférences de voyage, optimisant ainsi les recommandations hôtelières et les taux d'attachement.
Sabre (NASDAQ: SABR) hat eine neue Vertriebsvereinbarung mit Premier Inn angekündigt, die über 900 Premier Inn-Objekte über die GDS-Plattform von Sabre verfügbar macht. Die Integration umfasst mehr als 85.000 Zimmer im Vereinigten Königreich und in Irland sowie 10.500 Zimmer in Deutschland.
Die Partnerschaft ermöglicht es Reisebüros, Premier Inn-Objekte zusammen mit anderen Reisebestandteilen über die Content Services for Lodging-Plattform von Sabre zu buchen. Die Integration bietet Lodging AI, das von Sabre Travel AI™ unterstützt wird und maschinelles Lernen nutzt, um die Eigenschaften von Objekten und Reisepräferenzen zu analysieren und die Hotelempfehlungen sowie Anhangsätze zu optimieren.
- Expansion of lodging content with addition of 900+ Premier Inn properties
- Integration with UK's largest hotel brand strengthens market presence
- Enhanced booking capabilities through Lodging AI technology
- Streamlined booking process for travel agencies
- None.
Insights
This agreement represents a strategic expansion of Sabre's content distribution capabilities, though its immediate financial impact appears The integration of Premier Inn's 85,000+ rooms across the UK and Ireland, plus 10,500 rooms in Germany, strengthens Sabre's European market presence but likely won't significantly move the revenue needle in the short term.
The deal's value lies in its potential to increase hotel attachment rates through Sabre's AI-powered platform. By streamlining the booking process for travel agencies and leveraging machine learning for personalized recommendations, this could gradually improve Sabre's transaction volumes and commission revenues. However, the competitive landscape in travel distribution remains challenging, with multiple players vying for market share.
Over 900 Premier Inn Hotels in the
With over 900 properties and more than 85,000 rooms across the
"This is another step in our ongoing efforts to enrich Sabre's lodging content for our travel advisor partners," said Chinmai Sharma, Global Head – Lodging, Ground & Sea at Sabre Travel Solutions. "Premier Inn is a well-known brand in the European market due to their quality, locations and traveller-friendly amenities. We are thrilled to bring their content directly onto our platform for our agency partners, especially at a time of strong hotel room demand in
Sabre's Content Services for Lodging platform strengthens Sabre's position as a leader in hotel content distribution by enabling agencies to access optimised lodging content with greater efficiency. Sabre's multi-source content approach, which integrates traditional and new content types, allows travel buyers to seamlessly book travel components while benefiting from the choice, transparency, and dynamic merchandising capabilities offered by Sabre's platform.
In addition to accessing Premier Inn's extensive lodging content, Sabre-connected agencies also benefit from enhanced capabilities offered by Lodging AI, powered by Sabre Travel AI™. Utilising machine learning, this solution analyses property attributes, trip segmentation, and preferences to present the most relevant lodging options, boosting hotel attachment rates and offering personalised choices. These capabilities ensure Premier Inn properties are optimally showcased, aligning their attributes with traveller preferences and trip details, boosting hotel attachment rates.
"Our partnership with Sabre means we can significantly extend our reach and provide our guests with a greater choice of booking options," said Joe Garrood, Chief Commercial Officer for Premier Inn. "Facilitated by DerbySoft's technology, we have been able to integrate directly with Sabre's lodging platform. This means we can ensure that our hotels are merchandised to the managed travel category in the best way possible, enabling our guests to experience the high standards of convenience, service and affordability that Premier Inn is known for."
As Sabre invests in more advanced retailing capabilities and richer content, partnerships like this one with Premier Inn play a pivotal role in delivering personalised travel experiences. The integration of Premier Inn's content into Sabre's flexible API architecture ensures optimised hotel bookings that cater to a wide variety of traveller preferences, supporting Sabre's long-term goal of making all travel components easily accessible and manageable on a single platform.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale, and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in
About Premier Inn
From booking to bed, Premier Inn is here to help its guests rest easy. Whether it's a choice of rooms across 850+ hotels, beds guests won't want to leave, super tasty food, flexible rates or our friendly team members who genuinely care, these are just some of the reasons Premier Inn is one of the most-loved hotels in the
SABR-F
Media Contacts:
Kristin Hays
Kristin.hays@sabre.com
Chandra Moyse
Chandra.moyse@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/sabre-expands-global-lodging-content-with-new-agreement-to-add-premier-inn-properties-302285658.html
SOURCE Sabre Corporation
FAQ
How many Premier Inn properties are now available through Sabre's platform?
What technology does SABR use to optimize hotel recommendations?
What are the benefits of Premier Inn's integration with SABR's platform?
