OUTRIGGER Resorts & Hotels expands SynXis® Retailing across their global resort chain to elevate guest experiences and boost revenue
Sabre (NASDAQ: SABR) announced an expanded partnership with OUTRIGGER Resorts & Hotels to implement SynXis® Retailing solution across their resort portfolio. Following successful adoption at two properties, OUTRIGGER is extending the platform to their remaining 12 resorts, becoming the first major customer to upgrade from standard dynamic packaging to advanced SynXis Retailing capabilities.
The implementation aims to enhance merchandising power and guest booking experiences. Hotels using SynXis Retailing have reported up to 3x increase in revenue, improved customer satisfaction, and faster booking processes. OUTRIGGER, operating 38 properties across Hawaii, Asia-Pacific, and Indian Ocean, has been a Sabre customer since 2017.
The platform enables OUTRIGGER to merchandise hotel spaces, services, and experiences while providing personalized options throughout the guest journey. This expansion reinforces Sabre's position in advanced hospitality retailing solutions and OUTRIGGER's commitment to enhancing guest experiences.
Sabre (NASDAQ: SABR) ha annunciato un'espansione della partnership con OUTRIGGER Resorts & Hotels per implementare la soluzione SynXis® Retailing nel loro portafoglio di resort. Dopo l'adozione di successo in due proprietà, OUTRIGGER sta estendendo la piattaforma ai restanti 12 resort, diventando il primo cliente importante a passare da un pacchetto dinamico standard a capacità avanzate di SynXis Retailing.
L'implementazione ha come obiettivo quello di migliorare il potere di merchandising e le esperienze di prenotazione degli ospiti. Gli hotel che utilizzano SynXis Retailing hanno riportato un aumento del 300% nei ricavi, un miglioramento della soddisfazione dei clienti e processi di prenotazione più rapidi. OUTRIGGER, che gestisce 38 strutture nelle Hawaii, nell'Asia-Pacifico e nell'Oceano Indiano, è un cliente di Sabre dal 2017.
La piattaforma consente a OUTRIGGER di commercializzare spazi alberghieri, servizi ed esperienze, offrendo opzioni personalizzate lungo tutto il percorso dell'ospite. Questa espansione rafforza la posizione di Sabre nelle soluzioni avanzate di retailing nell'ospitalità e l'impegno di OUTRIGGER a migliorare le esperienze degli ospiti.
Sabre (NASDAQ: SABR) anunció una asociación ampliada con OUTRIGGER Resorts & Hotels para implementar la solución SynXis® Retailing en su cartera de resorts. Tras la adopción exitosa en dos propiedades, OUTRIGGER está extendiendo la plataforma a sus 12 resorts restantes, convirtiéndose en el primer cliente importante en actualizarse de un paquete dinámico estándar a capacidades avanzadas de SynXis Retailing.
La implementación tiene como objetivo mejorar el poder de comercialización y las experiencias de reserva de los huéspedes. Los hoteles que utilizan SynXis Retailing han informado de hasta un 300% de aumento en los ingresos, una mejora en la satisfacción del cliente y procesos de reserva más rápidos. OUTRIGGER, que opera 38 propiedades en Hawái, Asia-Pacífico y el Océano Índico, ha sido cliente de Sabre desde 2017.
La plataforma permite a OUTRIGGER comercializar espacios hoteleros, servicios y experiencias, ofreciendo opciones personalizadas a lo largo del recorrido del huésped. Esta expansión refuerza la posición de Sabre en soluciones avanzadas de retailing en hospitalidad y el compromiso de OUTRIGGER de mejorar las experiencias de los huéspedes.
Sabre (NASDAQ: SABR)는 OUTRIGGER Resorts & Hotels와의 파트너십을 확장하여 모든 리조트 포트폴리오에 SynXis® Retailing 솔루션을 구현한다고 발표했습니다. 두 개의 속성에서 성공적으로 채택된 후 OUTRIGGER는 남은 12개의 리조트로 플랫폼을 확장하고, 표준 다이내믹 패키지를 고급 SynXis Retailing 기능으로 업그레이드하는 최초의 주요 고객이 되었습니다.
이 구현은 상업적 파워와 손님 예약 경험을 향상시키는 것을 목표로 합니다. SynXis Retailing을 사용하는 호텔들은 최대 300%의 수익 증가, 고객 만족도 향상, 더 빠른 예약 프로세스를 보고했습니다. 38개의 자산을 하와이, 아시아 태평양 및 인도양 전역에서 운영하는 OUTRIGGER는 2017년부터 Sabre의 고객입니다.
이 플랫폼은 OUTRIGGER가 호텔 공간, 서비스 및 경험을 상업화할 수 있게 하며, 손님 여정 전반에 걸쳐 개인화된 옵션을 제공합니다. 이번 확장은 고급 호스피탈리티 소매 솔루션에서 Sabre의 지위를 강화하고 손님 경험을 향상하려는 OUTRIGGER의 의지를 재확인합니다.
Sabre (NASDAQ: SABR) a annoncé un partenariat élargi avec OUTRIGGER Resorts & Hotels afin d'implémenter la solution SynXis® Retailing dans l'ensemble de leur portefeuille de resorts. Après une adoption réussie dans deux établissements, OUTRIGGER étend la plateforme à ses 12 resorts restants, devenant le premier grand client à passer d'un packaging dynamique standard à des capacités avancées de SynXis Retailing.
L'implémentation vise à renforcer le pouvoir de merchandising et à améliorer les expériences de réservation des clients. Les hôtels utilisant SynXis Retailing ont signalé jusqu'à 300% d'augmentation des revenus, une satisfaction client accrue et des processus de réservation plus rapides. OUTRIGGER, qui exploite 38 propriétés à Hawaï, dans la région Asie-Pacifique et dans l'océan Indien, est client de Sabre depuis 2017.
La plateforme permet à OUTRIGGER de commercialiser des espaces hôteliers, des services et des expériences tout en offrant des options personnalisées tout au long du parcours client. Cette expansion renforce la position de Sabre dans les solutions avancées de vente au détail en hôtellerie et l'engagement d'OUTRIGGER à améliorer les expériences des clients.
Sabre (NASDAQ: SABR) gab eine erweiterte Partnerschaft mit OUTRIGGER Resorts & Hotels bekannt, um die SynXis® Retailing-Lösung in ihrem Resort-Portfolio zu implementieren. Nach der erfolgreichen Einführung in zwei Häusern erweitert OUTRIGGER die Plattform auf die verbleibenden 12 Resorts und wird somit der erste große Kunde, der von einer standardmäßigen dynamischen Paketlösung auf die erweiterten SynXis Retailing-Funktionen umsteigt.
Die Implementierung zielt darauf ab, die Vermarktungsstärke und die Buchungserfahrungen der Gäste zu verbessern. Hotels, die SynXis Retailing nutzen, berichten von bis zu 300% Umsatzsteigerung, höherer Kundenzufriedenheit und schnelleren Buchungsprozessen. OUTRIGGER, das 38 Objekte in Hawaii, im asiatisch-pazifischen Raum und im Indischen Ozean betreibt, ist seit 2017 Kunde von Sabre.
Die Plattform ermöglicht es OUTRIGGER, Hotelräume, Dienstleistungen und Erlebnisse zu vermarkten und bietet personalisierte Optionen während der gesamten Gäste-Reise. Diese Erweiterung stärkt Sabres Position im Bereich fortschrittliche Lösungen für Hotelvertrieb und OUTRIGGERs Engagement zur Verbesserung der Gästeerfahrungen.
- Implementation of SynXis Retailing has shown up to 3x revenue increase for adopting hotels
- Expansion of partnership with major hotel chain (38 properties) demonstrates product market validation
- Successful transition from initial 2-property pilot to full chain implementation indicates strong product performance
- None.
Insights
The expanded deployment of SynXis® Retailing across OUTRIGGER's resort chain marks a strategic milestone for Sabre in the hospitality technology sector. Being the first major customer to upgrade from standard dynamic packaging to advanced retailing capabilities positions Sabre as a leader in hospitality tech innovation, potentially creating a valuable reference case for future enterprise-level adoptions.
The reported 3x revenue increase from existing SynXis Retailing implementations provides concrete validation of the platform's effectiveness. This success metric is particularly significant as it demonstrates tangible ROI in a highly competitive market where hotels are seeking ways to maximize revenue per available room (RevPAR). The expansion from 2 to 14 properties indicates strong performance validation and suggests potential for broader market adoption.
From a business perspective, this partnership carries several strategic advantages:
- Recurring revenue enhancement through expanded software licensing across OUTRIGGER's 38-property portfolio
- Strengthened positioning in the luxury hospitality segment
- Creation of a proven implementation model for future enterprise-wide deployments
- Potential for increased market share in the Asia-Pacific region, where OUTRIGGER maintains a strong presence
The focus on personalized merchandising and dynamic pricing capabilities aligns with evolving hospitality industry trends toward revenue optimization and enhanced guest experiences. This positions Sabre to capture growing demand for advanced retail management solutions in the hospitality sector, particularly as hotels seek to diversify revenue streams beyond room rates.
The expansion of SynXis® Retailing across OUTRIGGER's portfolio represents a multi-faceted revenue opportunity for Sabre. Beyond the immediate benefit of increased licensing revenue, this implementation creates multiple value streams:
- Enhanced transaction-based revenue from increased booking volumes and higher average transaction values
- Potential for premium pricing based on demonstrated 3x revenue improvement metrics
- Cross-selling opportunities for additional Sabre products within OUTRIGGER's ecosystem
- Reference value for targeting other luxury hotel chains
The strategic timing of this expansion is particularly noteworthy as it coincides with the hospitality industry's increasing focus on digital transformation and revenue optimization. The successful implementation at OUTRIGGER's initial properties provides a compelling proof point for Sabre's ability to deliver measurable results in the luxury segment, potentially accelerating adoption among other high-end hotel chains.
This partnership also strengthens Sabre's competitive position against other travel technology providers, particularly in the Asia-Pacific region where OUTRIGGER maintains significant presence. The demonstrated success in driving revenue improvements positions Sabre to capture a larger share of the growing hospitality technology market, especially as hotels increasingly prioritize digital retailing capabilities.
As an early adopter of SynXis Retailing at two of its properties, OUTRIGGER Resorts & Hotels experienced the benefits of Sabre's innovative hotel retail management platform. Building on this success, the chain has committed to implementing the solution across their remaining 12 resort properties. OUTRIGGER Resorts & Hotels is the first major customer to upgrade from the standard dynamic packaging functionality on SynXis Booking Engine to the advanced capabilities of SynXis Retailing. This move enhances their merchandising power and solidifies their position as a forward-thinking leader in hospitality.
"We're thrilled to deepen our collaboration with OUTRIGGER Resorts & Hotels as they expand their adoption of SynXis Retailing," said Frank Trampert, SVP, Global Managing Director of Community Sales, Sabre Hospitality. "This partnership highlights the power of our retailing solutions to transform guest engagement, drive total revenue generated per room, and empower hoteliers to deliver dynamic, tailored experiences across the entire guest journey. Outrigger's decision demonstrates their dedication to staying ahead in the competitive luxury hospitality market."
OUTRIGGER's implementation of SynXis Retailing reflects the brand's vision to enhance the booking journey and provide customized offers for their guests. By utilizing Sabre's retailing tools, OUTRIGGER can merchandise hotel spaces, services, and experiences, ensuring that guests can access personalized options at every touchpoint. Hoteliers who have adopted SynXis Retailing have reported significant benefits, including up to a 3x increase in revenue, greater customer satisfaction, and faster booking processes.
"We are excited to upgrade to SynXis Retailing to deliver exceptional guest experiences that go beyond just a room stay. The platform is user-friendly and integrates seamlessly into our existing booking process, allowing us to offer a wide range of options to our guests, including the ability to customize their dream vacation," said Josh Haddadi, Senior Digital Solutions Manager, OUTRIGGER Hospitality Group.
OUTRIGGER Resorts & Hotels, which operates 38 properties in iconic beachfront destinations across
About Sabre Corporation
Sabre Corporation is a leading software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The company connects travel suppliers and buyers around the globe through innovative products and next-generation technology solutions. Sabre harnesses speed, scale, and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies, and other partners to retail, distribute, and fulfill travel worldwide. Headquartered in
ABOUT OUTRIGGER RESORTS & HOTELS
For more than 75 years, OUTRIGGER has charted a journey of discovery – expanding from Hawai'i to premier resort destinations including
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FAQ
What revenue increase have hotels reported after implementing Sabre's SynXis Retailing solution?
How many properties will implement SABR's SynXis Retailing solution in this expansion?
When did OUTRIGGER Resorts & Hotels first become a Sabre (SABR) customer?
How many total properties does OUTRIGGER operate using SABR's solutions?
