Sabre and TAP Air Portugal expand distribution agreement, enabling access to NDC content for travel agents and travel buyers
Sabre (NASDAQ: SABR) and TAP Air Portugal have expanded their distribution agreement to include NDC content access for travel agents. Sabre-connected agents can now request activation to book TAP Air Portugal's NDC offers alongside traditional EDIFACT content through Sabre's travel marketplace. The content will be accessible via Sabre's Offer and Order APIs, Sabre Red 360, and GetThere. This expansion strengthens their existing partnership and aligns with the industry's move towards modern airline retailing, enabling more personalized travel experiences. Thousands of Sabre-connected agencies across 150+ countries can now access NDC content through the Sabre GDS.
Sabre (NASDAQ: SABR) e TAP Air Portugal hanno ampliato il loro accordo di distribuzione per includere l'accesso ai contenuti NDC per le agenzie di viaggio. Gli agenti connessi a Sabre possono ora richiedere l'attivazione per prenotare le offerte NDC di TAP Air Portugal insieme ai contenuti tradizionali EDIFACT attraverso il marketplace di viaggio di Sabre. I contenuti saranno accessibili tramite le API di Offerta e Ordine di Sabre, Sabre Red 360 e GetThere. Questa espansione rafforza la loro partnership esistente e si allinea con il passaggio dell'industria verso il commercio aereo moderno, consentendo esperienze di viaggio più personalizzate. Migliaia di agenzie connesse a Sabre in oltre 150 paesi possono ora accedere ai contenuti NDC tramite il GDS di Sabre.
Sabre (NASDAQ: SABR) y TAP Air Portugal han ampliado su acuerdo de distribución para incluir el acceso a contenido NDC para agencias de viajes. Los agentes conectados a Sabre ahora pueden solicitar la activación para reservar las ofertas NDC de TAP Air Portugal junto con el contenido tradicional EDIFACT a través del mercado de viajes de Sabre. El contenido será accesible a través de las API de Oferta y Pedido de Sabre, Sabre Red 360 y GetThere. Esta expansión refuerza su asociación existente y se alinea con el movimiento de la industria hacia el comercio aéreo moderno, lo que permite experiencias de viaje más personalizadas. Miles de agencias conectadas a Sabre en más de 150 países ahora pueden acceder al contenido NDC a través del GDS de Sabre.
Sabre (NASDAQ: SABR)와 TAP Air Portugal은 여행사를 위한 NDC 콘텐츠 접근을 포함하는 배급 계약을 확대했습니다. Sabre와 연결된 에이전트는 이제 Sabre의 여행 마켓플레이스를 통해 TAP Air Portugal의 NDC 제안을 기존의 EDIFACT 콘텐츠와 함께 예약하기 위한 활성화를 요청할 수 있습니다. 콘텐츠는 Sabre의 오퍼 및 주문 API, Sabre Red 360, GetThere를 통해 접근할 수 있습니다. 이번 확장은 기존의 파트너십을 강화하고 현대 항공 소매업으로의 산업 흐름에 맞춰 보다 개인화된 여행 경험을 가능하게 합니다. 150개국 이상에서 Sabre와 연결된 수천 개의 에이전시가 이제 Sabre GDS를 통해 NDC 콘텐츠에 접근할 수 있습니다.
Sabre (NASDAQ: SABR) et TAP Air Portugal ont élargi leur accord de distribution pour inclure l'accès au contenu NDC pour les agences de voyage. Les agents connectés à Sabre peuvent désormais demander l'activation pour réserver les offres NDC de TAP Air Portugal aux côtés du contenu traditionnel EDIFACT via le marché de voyage de Sabre. Le contenu sera accessible via les API d'Offre et de Commande de Sabre, Sabre Red 360, et GetThere. Cette expansion renforce leur partenariat existant et s'aligne sur le mouvement de l'industrie vers le commerce aérien moderne, permettant des expériences de voyage plus personnalisées. Des milliers d'agences connectées à Sabre dans plus de 150 pays peuvent désormais accéder au contenu NDC via le GDS de Sabre.
Sabre (NASDAQ: SABR) und TAP Air Portugal haben ihr Vertriebsabkommen erweitert, um einen Zugang zu NDC-Inhalten für Reisebüros zu ermöglichen. Sabre-verbundene Agenten können jetzt die Aktivierung anfordern, um die NDC-Angebote von TAP Air Portugal neben den traditionellen EDIFACT-Inhalten über den Reisemarkt von Sabre zu buchen. Die Inhalte werden über die Sabre Offer and Order APIs, Sabre Red 360 und GetThere zugänglich sein. Diese Erweiterung stärkt ihre bestehende Partnerschaft und stimmt mit dem Trend der Branche in Richtung modernes Flugzeugvertrieb überein, was personalisierte Reiseerlebnisse ermöglicht. Tausende von Sabre-verbundenen Agenturen in über 150 Ländern können jetzt über das Sabre GDS auf NDC-Inhalte zugreifen.
- Expansion of distribution capabilities through NDC content integration
- Enhanced market reach through access to thousands of agencies in 150+ countries
- Strengthened partnership with major airline carrier TAP Air Portugal
- None.
Insights
The expanded distribution agreement between Sabre and TAP Air Portugal marks a strategic advancement in travel technology infrastructure. The integration of NDC (New Distribution Capability) content alongside traditional EDIFACT offerings represents a significant operational enhancement for Sabre's platform. This development allows for more sophisticated pricing strategies and personalized content delivery, potentially increasing revenue opportunities for both companies.
The technical implementation through Sabre's APIs, Red 360 and GetThere platforms demonstrates a comprehensive distribution strategy that could drive higher booking volumes and improved conversion rates. With thousands of agencies already utilizing NDC content through Sabre's GDS, this expansion strengthens Sabre's competitive position in the travel technology sector and could lead to increased transaction revenue.
"We are excited to deepen our collaboration with Sabre to provide our customers with a seamless and modern booking experience," said Justin Jovignot, Director Distribution and Commercial Strategy at TAP Air Portugal. "Sabre's extensive network offers a valuable opportunity to make our NDC content available to travel agents and travelers across the globe. We recognize the vital role that travel agents play in our success, and we are dedicated to equipping them with the tools they need to deliver exceptional service."
Sabre-connected travel agents can start placing activation requests to shop, book, and service TAP Air Portugal's NDC offers. These offers will sit alongside traditional content in Sabre's travel marketplace, providing travel agents with a comprehensive range of options to best serve their customers. Travel agents will be able to access this content through Sabre's Offer and Order APIs, the agency point-of-sale solution, Sabre Red 360, and the corporate booking tool, GetThere.
"Sabre's leading travel marketplace seamlessly integrates a wide range of offers from both traditional and new sources, including NDC," said Alessandro Ciancimino, Vice President, Airline Distribution, EMEA at Sabre Travel Solutions. "This agreement with TAP Air Portugal demonstrates our commitment to equipping travel agents with the multi-source content they way through the Sabre's GDS to deliver enhanced travel experiences for their clients and improve their operational efficiency."
The agreement highlights the travel industry's shift towards modern airline retailing and NDC, which allows airlines to better customize their offerings and provide travelers with more personalized experiences. The renewed agreement strengthens on a long-standing relationship between Sabre and TAP Air Portugal.
Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through the Sabre GDS.
About Sabre
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About TAP Air Portugal
TAP is
TAP Air Portugal is the world's leading airline between
TAP has made a clear commitment to modernizing its fleet and offering the best product in the sector to its customers. The Portuguese airline operates one of the youngest fleets in the world, with all of Airbus' next generation NEO aircraft: A320neo, A321neo, A321LR, and A330neo, with superior efficiency and reduced emission levels. TAP also operates 19 Embraer aircraft in its regional fleet (TAP Express).
TAP is ranked by Airline Ratings to be one of the 25 safest airlines in the world.
TAP Air Portugal has been recognized and awarded as
SABR-F
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SOURCE Sabre Corporation
FAQ
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