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LOTTE HOTELS & RESORTS migrates to Sabre SynXis Central Reservations System

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Sabre Hospitality, a division of Sabre (NASDAQ: SABR), has become the primary reservation platform for LOTTE HOTELS & RESORTS, South Korea's largest hotel group. This migration to Sabre's SynXis Central Reservation System (CRS) marks a significant milestone for LOTTE, streamlining reservation processes and enhancing distribution capabilities across their portfolio.

The enhanced alliance includes the implementation of several advanced Sabre Hospitality solutions, such as SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search, and Channel Connect. These tools aim to improve operational efficiency, increase revenue, and elevate the guest experience.

LOTTE HOTELS & RESORTS currently operates 35 hotels in seven countries, with a diverse brand portfolio including SIGNIEL, LOTTE HOTELS, L7 HOTELS by LOTTE, LOTTE City Hotels, LOTTE RESORT, and VL premium residence.

Sabre Hospitality, una divisione di Sabre (NASDAQ: SABR), è diventata la principale piattaforma di prenotazione per LOTTE HOTELS & RESORTS, il più grande gruppo alberghiero della Corea del Sud. Questa migrazione verso il SynXis Central Reservation System (CRS) di Sabre segna una tappa significativa per LOTTE, semplificando i processi di prenotazione e migliorando le capacità di distribuzione dell'intero portfolio.

La collaborazione potenziata include l'implementazione di diverse soluzioni avanzate di Sabre Hospitality, come SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search e Channel Connect. Questi strumenti mirano a migliorare l'efficienza operativa, aumentare il fatturato ed elevare l'esperienza degli ospiti.

LOTTE HOTELS & RESORTS attualmente gestisce 35 hotel in sette paesi, con un portfolio di marchi diversificato che include SIGNIEL, LOTTE HOTELS, L7 HOTELS by LOTTE, LOTTE City Hotels, LOTTE RESORT e VL premium residence.

Sabre Hospitality, una división de Sabre (NASDAQ: SABR), se ha convertido en la principal plataforma de reservas para LOTTE HOTELS & RESORTS, el grupo hotelero más grande de Corea del Sur. Esta migración al SynXis Central Reservation System (CRS) de Sabre marca un hito significativo para LOTTE, optimizando los procesos de reservas y mejorando las capacidades de distribución en su portafolio.

La alianza mejorada incluye la implementación de varias soluciones avanzadas de Sabre Hospitality, como SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search y Channel Connect. Estas herramientas tienen como objetivo mejorar la eficiencia operativa, aumentar los ingresos y elevar la experiencia del huésped.

LOTTE HOTELS & RESORTS actualmente opera 35 hoteles en siete países, con un portafolio de marcas diverso que incluye SIGNIEL, LOTTE HOTELS, L7 HOTELS by LOTTE, LOTTE City Hotels, LOTTE RESORT y VL premium residence.

세이버 호스피탈리티(Sabre Hospitality)는 세이버(NASDAQ: SABR)의 한 부문으로, 한국 최대 호텔 그룹인 롯데호텔앤리조트(LOTTE HOTELS & RESORTS)의 주요 예약 플랫폼이 되었습니다. 세이버의 SynXis Central Reservation System (CRS)으로의 이전은 롯데에게 중요한 이정표가 되며, 예약 프로세스를 간소화하고 전체 포트폴리오에 걸쳐 배급 능력을 향상시킵니다.

강화된 제휴는 SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search, Channel Connect 등 여러 고급 세이버 호스피탈리티 솔루션의 구현을 포함합니다. 이러한 도구는 운영 효율성을 개선하고 수익을 증가시키며 고객 경험을 향상시키는 것을 목표로 합니다.

롯데호텔앤리조트는 현재 7개국에서 35개 호텔을 운영하고 있으며, SIGNIEL, LOTTE HOTELS, L7 HOTELS by LOTTE, LOTTE City Hotels, LOTTE RESORT, VL premium residence 등 다양한 브랜드 포트폴리오를 보유하고 있습니다.

Sabre Hospitality, une division de Sabre (NASDAQ: SABR), est devenue la principale plateforme de réservation pour LOTTE HOTELS & RESORTS, le plus grand groupe hôtelier de Corée du Sud. Cette migration vers le SynXis Central Reservation System (CRS) de Sabre marque une étape importante pour LOTTE, rationalisant les processus de réservation et améliorant les capacités de distribution de leur portefeuille.

Cette alliance renforcée inclut la mise en œuvre de plusieurs solutions avancées de Sabre Hospitality, telles que SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search et Channel Connect. Ces outils visent à améliorer l'efficacité opérationnelle, accroître le chiffre d'affaires et rehausser l'expérience client.

LOTTE HOTELS & RESORTS gère actuellement 35 hôtels dans sept pays, avec un portefeuille de marques diversifié incluant SIGNIEL, LOTTE HOTELS, L7 HOTELS by LOTTE, LOTTE City Hotels, LOTTE RESORT et VL premium residence.

Sabre Hospitality, eine Abteilung von Sabre (NASDAQ: SABR), ist zur Hauptreservierungsplattform für LOTTE HOTELS & RESORTS, die größte Hotelgruppe Südkoreas, geworden. Diese Migration zum SynXis Central Reservation System (CRS) von Sabre markiert einen bedeutenden Meilenstein für LOTTE, da sie die Reservierungsprozesse optimiert und die Vertriebskapazitäten über ihr Portfolio hinweg verbessert.

Die verbesserte Allianz umfasst die Implementierung mehrerer fortschrittlicher Lösungen von Sabre Hospitality, wie SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search und Channel Connect. Diese Werkzeuge zielen darauf ab, die Betriebseffizienz zu verbessern, den Umsatz zu steigern und das Gästeerlebnis zu erhöhen.

LOTTE HOTELS & RESORTS betreibt derzeit 35 Hotels in sieben Ländern mit einem vielfältigen Markenportfolio, einschließlich SIGNIEL, LOTTE HOTELS, L7 HOTELS by LOTTE, LOTTE City Hotels, LOTTE RESORT und VL premium residence.

Positive
  • Migration to Sabre's SynXis CRS enhances reservation and distribution capabilities
  • Implementation of multiple advanced Sabre Hospitality solutions to improve efficiency and revenue
  • Potential for increased revenue through seamless selling of services and experiences
  • Improved online visibility and real-time distribution across multiple platforms
Negative
  • None.

Insights

LOTTE HOTELS & RESORTS' migration to Sabre's SynXis Central Reservation System (CRS) is a significant move that could enhance their operational efficiency and market reach. This transition offers several potential benefits:

  • Streamlined reservation processes across their diverse brand portfolio
  • Enhanced distribution capabilities, potentially increasing bookings and revenue
  • Improved retailing opportunities, allowing for more personalized guest offerings
  • Better positioning for international expansion

The adoption of Sabre's suite of solutions, including SynXis Retailing and Booking Engine, could lead to increased revenue per available room (RevPAR) and improved direct booking rates. However, the success of this implementation will depend on LOTTE's ability to effectively leverage these new tools and train staff accordingly. While this partnership is promising, investors should monitor the transition period for any short-term disruptions and look for tangible improvements in LOTTE's financial performance and guest satisfaction metrics in the coming quarters.

The migration to Sabre's SynXis CRS represents a significant technological upgrade for LOTTE HOTELS & RESORTS. Key aspects of this integration include:

  • Cloud-based infrastructure, offering scalability and reduced IT overhead
  • Advanced retailing capabilities, potentially increasing ancillary revenue
  • Improved meta search and channel management, enhancing online visibility
  • Integration of corporate booking tools, catering to the lucrative business travel segment

This comprehensive suite of tools should provide LOTTE with a competitive edge in the digital hospitality landscape. The ability to seamlessly sell services and experiences alongside room bookings could lead to higher average guest spend. However, the success of this integration hinges on effective implementation and staff training. Investors should look for improvements in LOTTE's digital performance metrics, such as website conversion rates and direct booking percentages, as indicators of the system's effectiveness. Long-term, this move could position LOTTE for more efficient expansion and improved profitability.

South Korea's largest hotel group is deploying an extensive suite of Sabre Hospitality technology across its brands to further enhance distribution, reservation management, and guest experience capabilities

SINGAPORE and SEOUL, South Korea, Oct. 14, 2024 /PRNewswire/ -- Sabre Hospitality, a division of Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is now the primary reservation platform for LOTTE HOTELS & RESORTS.

This migration marks a major milestone for LOTTE HOTELS & RESORTS as they transition to the advanced capabilities of Sabre's SynXis Central Reservation System (CRS). The strategic move will streamline reservation processes and distribution capabilities across the LOTTE portfolio, while enhancing retailing opportunities, and supporting their growth ambitions in South Korea and internationally.

"We're laser focused on enhancing the end-to-end experience for our guests, which is why we chose to deepen our alliance with Sabre Hospitality," said Jaehwan Kim, Chief DX Officer of LOTTE HOTELS & RESORTS. "By adding our properties to the SynXis CRS, we are positioning ourselves to better serve our guests with more efficient and seamless reservation experiences. This enhanced collaboration with Sabre marks an exciting new chapter for us, as we continue to expand our footprint and deliver exceptional luxury experiences across the globe."

Through this enhanced alliance, LOTTE HOTELS & RESORTS will use a number of advanced Sabre Hospitality solutions to further elevate the guest experience and improve operational efficiency. These include:

  • SynXis Retailing to seamlessly sell services and experiences, with or without a room booking, helping to increase hotel revenue;
  • SynXis Booking Engine to optimize their direct booking path and convert customers;
  • Corporate Booking Tool for managing business travel;
  • Voice Agent for enhanced direct customer interaction;
  • Meta Search to improve online visibility; and
  • Channel Connect to ensure real-time distribution across multiple platforms.

LOTTE HOTELS & RESORTS, the largest hotel group in Korea, is currently operating 35 hotels in seven countries. It has also gone on to acquire a brand portfolio ranging from SIGNIEL, the company's premium landmark hotel brand; LOTTE HOTELS, a classic upscale hotel; L7 HOTELS by LOTTE, a lifestyle hotel; LOTTE City Hotels, optimized for business travellers; LOTTE RESORT for family travellers; and the VL premium residence for seniors, satisfying a wide variety of guests and travellers' needs. 

"We're delighted to amplify our alliance with LOTTE HOTELS & RESORTS. This new agreement is a testament to our advanced technology, strong relationship, and deep market and global expertise," said Frank Trampert, Senior Vice President, Global Managing Director of Sabre Hospitality. "The migration to our cloud-based SynXis CRS will empower LOTTE HOTELS & RESORTS with advanced technology to optimize operations, reach new markets, and enhance guest experiences."

About Sabre Corporation   
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com

About LOTTE HOTELS & RESORTS
LOTTE HOTELS & RESORTS, the largest hotel group in Korea, is currently operating 35 hotels in seven countries. It has gone on to acquire a brand portfolio ranging from SIGNIEL, the company's premium landmark hotel brand; LOTTE HOTELS, a classic upper upscale hotel; L7 HOTELS by LOTTE, a lifestyle hotel; LOTTE City Hotels, optimized for business travelers; and LOTTE RESORT for family travelers; and VL, premium residence for seniors, satisfying a wide variety of guests and travelers' needs. Its Korean hospitality service has transformed them into South Korea's most iconic hotel group. Backed by its successful operations in domestic hospitality industry, LOTTE HOTELS & RESORTS is expanding beyond Asia to become a global brand by continuously developing and seeking innovation to improve its services and facilities.

For more information, please contact:

Media Contacts:
Kristin Hays
Kristin.hays@sabre.com

InvestorsBrian Evans
sabre.investorrelations@sabre.com

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Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE)

 

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SOURCE Sabre Corporation

FAQ

What is the significance of LOTTE HOTELS & RESORTS migrating to Sabre's SynXis CRS?

The migration to Sabre's SynXis CRS is significant as it streamlines reservation processes, enhances distribution capabilities, and supports LOTTE HOTELS & RESORTS' growth ambitions in South Korea and internationally.

Which Sabre Hospitality solutions will LOTTE HOTELS & RESORTS be using?

LOTTE HOTELS & RESORTS will be using several Sabre Hospitality solutions, including SynXis Retailing, SynXis Booking Engine, Corporate Booking Tool, Voice Agent, Meta Search, and Channel Connect.

How many hotels does LOTTE HOTELS & RESORTS currently operate?

LOTTE HOTELS & RESORTS currently operates 35 hotels in seven countries.

What are the potential benefits for LOTTE HOTELS & RESORTS from this migration to Sabre's system (SABR)?

The migration to Sabre's system (SABR) is expected to enhance LOTTE HOTELS & RESORTS' ability to optimize operations, reach new markets, improve guest experiences, and increase revenue through advanced retailing capabilities.

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