Air Serbia to drive the future of travel retailing with Sabre's NDC IT capabilities

Rhea-AI Summary

Sabre (NASDAQ: SABR) has announced a strategic partnership with Air Serbia, becoming their NDC IT provider. This collaboration aims to enhance Air Serbia's travel retailing capabilities, enabling more personalized experiences and new revenue opportunities. Sabre's cloud-based solutions offer agility and modularity, allowing Air Serbia to easily adapt their NDC strategy.

Key highlights include:

• Sabre's NDC air shopping response times of 0.5-1.5 seconds
• Integration with SabreMosaic™, a new AI-powered technology platform
• Expansion of existing partnership (SabreSonic, Pricing and Revenue Optimization suite)

This partnership is set to transform travel retailing, offering enhanced value to passengers and positioning Air Serbia at the forefront of industry innovation.

Positive

• Strategic partnership with Air Serbia as their NDC IT provider
• Enables Air Serbia to deliver more personalized travel experiences
• Unlocks new revenue opportunities for Air Serbia
• Sabre's cloud-based solutions offer agility and modularity for easy adaptation
• Fast NDC air shopping response times (0.5-1.5 seconds)
• Integration with AI-powered SabreMosaic platform for enhanced retailing capabilities
• Expansion of existing partnership with Air Serbia (SabreSonic, Pricing and Revenue Optimization suite)

Negative

• None.

Tech Expert

Air Serbia's adoption of Sabre's NDC IT capabilities marks a significant leap forward in travel technology. This move aligns with the industry's shift towards more personalized and dynamic travel experiences. The implementation of Sabre's cloud-based solutions offers Air Serbia enhanced agility and modularity, important for adapting to evolving market demands.

The partnership leverages AI-powered technologies, particularly through SabreMosaic™, which could revolutionize Air Serbia's ability to create and deliver real-time content. With NDC air shopping response times between 0.5 and 1.5 seconds, this technology promises to significantly enhance the booking experience for both travel agencies and consumers.

However, the true test will be in the seamless integration of these new capabilities with Air Serbia's existing systems and their ability to effectively utilize the AI-driven insights to drive revenue growth and customer satisfaction.

Market Research Analyst

This partnership positions Air Serbia at the forefront of travel retailing innovation. By embracing Sabre's NDC IT capabilities, Air Serbia gains a competitive edge in a rapidly evolving market. The ability to offer personalized content and seamlessly distribute it through third-party channels could significantly expand Air Serbia's market reach and boost revenue streams.

The modular nature of SabreMosaic™ allows for scalability and customization, which is important for adapting to changing market dynamics. However, the success of this initiative will largely depend on Air Serbia's ability to effectively leverage these tools and translate technological advancements into tangible benefits for customers and stakeholders.

While the potential for growth is significant, Air Serbia must also navigate the challenges of implementing new systems and training staff to fully utilize these advanced capabilities.

SOUTHLAKE, Texas, Sept. 10, 2024 /PRNewswire/ -- Sabre Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced a strategic partnership with Air Serbia, Serbia's national carrier. This agreement establishes Sabre as Air Serbia's NDC (New Distribution Capability) IT provider, empowering the airline to deliver a more personalized travel experience and unlock new revenue opportunities.  

Sabre is a leader in supporting both NDC airline IT and NDC aggregation. This enables Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third-party channels. Sabre's cloud-based solutions are built for agility and modularity, which means that Air Serbia can easily add new features and functionalities as their NDC strategy evolves. Additionally, Sabre boasts powerful performance with NDC air shopping response times between 0.5 and 1.5 seconds, helping to ensure a smooth shopping experience for travel agencies and travelers.

"As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre," said Jiri Marek, CEO of Air Serbia. "We are committed to providing real-time content and personalized experiences to our customers, and Sabre's innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre's solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers."

Sabre's NDC airline IT solutions are a fundamental building block of SabreMosaic™, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail. Powered by Google's industry-leading artificial intelligence (AI) capabilities, SabreMosaic allows airlines to create and deliver a wider range of content in real-time, unlocking new revenue opportunities. The platform's modular and open architecture provides airlines with the flexibility to choose the specific API-based Offer and Order solutions that best suit their business needs, helping to ensure a smooth integration with their existing infrastructure.

"With the shift to Offers and Orders at its core, we believe SabreMosaic has the potential to bring about a far-reaching transformation in the travel industry. For innovative carriers like Air Serbia, embracing this approach is not just about staying ahead, it's about taking a big step forward for the entire industry," said Mike Reyes, Senior Vice President, Product Management at Sabre Travel Solutions. "We're honored to partner with such a forward-thinking airline and believe together we can revolutionize travel retailing, creating a more personalized and dynamic experience for travelers."

This strategic partnership builds upon Air Serbia's existing foundation with Sabre. The airline already utilizes SabreSonic, a comprehensive passenger service system, for efficient operations and a streamlined passenger experience. In addition, the airline has deployed Sabre's Pricing and Revenue Optimization suite, which equips it with powerful tools to manage dynamic availability and pricing. Sabre Air Price IQ, a solution powered by AI, helps Air Serbia to optimize the pricing of offers in real time.

About Sabre

Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, Sabre serves customers in more than 160 countries around the world. For more information visit www.sabre.com.

About Air Serbia

Air Serbia is the proud successor of the first national airline Aeroput, established on 17 June 1927, and of JAT and Jat Airways. The company ranks eighth on the list of the oldest airlines in the world that are still operating. The company has been among the leaders of civil aviation from the start and since 1961 a member of the International Air Transport Association (IATA). In passenger and cargo traffic, Air Serbia serves over 80 destinations in scheduled and charter traffic in Europe, the Mediterranean, North America and Asia. In cooperation with partner airlines, the company also offers flights to international destinations in Asia, Australia, North America, and Africa. Air Serbia's fleet currently consists of wide-body aircraft Airbus A330-200s, narrow-body aircraft from the Airbus A320 family, as well as turboprop ATR 72-600 aircraft for regional flights In addition to the Belgrade Nikola Tesla Airport, Air Serbia also flies from Niš Constantine the Great Airport, and the International Airport "Morava" near Kraljevo.

SABR-F

Media Contacts:

Kristin Hays
Kristin.hays@sabre.com

Heidi Castle
heidi.castle@sabre.com

Investor Contact:

Brian Roberts 
sabre.investorrelations@sabre.com

 

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SOURCE Sabre Corporation

FAQ

What is the new partnership between Sabre and Air Serbia?

Sabre (NASDAQ: SABR) has become Air Serbia's NDC IT provider, aiming to enhance the airline's travel retailing capabilities and enable more personalized experiences for customers.

How will Sabre's NDC solutions benefit Air Serbia?

Sabre's NDC solutions will allow Air Serbia to create and manage NDC content, make it available through third-party channels, and unlock new revenue opportunities while providing a more personalized travel experience.

What is SabreMosaic and how does it relate to the Air Serbia partnership?

SabreMosaic is Sabre's new AI-powered technology platform that enables airlines to create and deliver a wider range of content in real-time. Air Serbia will benefit from this platform as part of their strategic partnership with Sabre.

What are the response times for Sabre's NDC air shopping?

Sabre's NDC air shopping solution offers fast response times between 0.5 and 1.5 seconds, ensuring a smooth shopping experience for travel agencies and travelers.