Air Serbia to drive the future of travel retailing with Sabre's NDC IT capabilities
Sabre (NASDAQ: SABR) has announced a strategic partnership with Air Serbia, becoming their NDC IT provider. This collaboration aims to enhance Air Serbia's travel retailing capabilities, enabling more personalized experiences and new revenue opportunities. Sabre's cloud-based solutions offer agility and modularity, allowing Air Serbia to easily adapt their NDC strategy.
Key highlights include:
- Sabre's NDC air shopping response times of 0.5-1.5 seconds
- Integration with SabreMosaic™, a new AI-powered technology platform
- Expansion of existing partnership (SabreSonic, Pricing and Revenue Optimization suite)
This partnership is set to transform travel retailing, offering enhanced value to passengers and positioning Air Serbia at the forefront of industry innovation.
Sabre (NASDAQ: SABR) ha annunciato una partnership strategica con Air Serbia, diventando il loro fornitore NDC IT. Questa collaborazione ha l'obiettivo di potenziare le capacità di vendita al dettaglio dei viaggi di Air Serbia, consentendo esperienze più personalizzate e nuove opportunità di reddito. Le soluzioni basate sul cloud di Sabre offrono agilità e modularità, permettendo ad Air Serbia di adattare facilmente la propria strategia NDC.
Le principali caratteristiche includono:
- I tempi di risposta per la ricerca di voli NDC di Sabre di 0,5-1,5 secondi
- Integrazione con SabreMosaic™, una nuova piattaforma tecnologica potenziata dall'IA
- Espansione della partnership esistente (suite SabreSonic, Pricing e Revenue Optimization)
Questa partnership è destinata a trasformare le vendite nel settore dei viaggi, offrendo un valore maggiore ai passeggeri e posizionando Air Serbia all'avanguardia dell'innovazione del settore.
Sabre (NASDAQ: SABR) ha anunciado una asociación estratégica con Air Serbia, convirtiéndose en su proveedor NDC IT. Esta colaboración busca mejorar las capacidades de venta de viajes de Air Serbia, permitiendo experiencias más personalizadas y nuevas oportunidades de ingresos. Las soluciones basadas en la nube de Sabre ofrecen agilidad y modularidad, permitiendo a Air Serbia adaptarse fácilmente a su estrategia NDC.
Los aspectos destacados incluyen:
- Los tiempos de respuesta de búsqueda de vuelos NDC de Sabre de 0.5 a 1.5 segundos
- Integración con SabreMosaic™, una nueva plataforma tecnológica impulsada por IA
- Expansión de la asociación existente (suite SabreSonic, Optimización de Precios y Revenues)
Esta asociación está destinada a transformar la venta de viajes, ofreciendo un valor mejorado a los pasajeros y posicionando a Air Serbia a la vanguardia de la innovación en la industria.
사브레(Sabre) (NASDAQ: SABR)는 에어 세르비아(Air Serbia)와 전략적 파트너십을 발표하며, 그들의 NDC IT 제공업체가 되었습니다. 이번 협력은 에어 세르비아의 여행 소매 능력을 향상시키고, 보다 개인화된 경험과 새로운 수익 기회를 창출하는 것을 목표로 합니다. 사브레의 클라우드 기반 솔루션은 민첩성 및 모듈성을 제공하여 에어 세르비아가 NDC 전략을 쉽게 조정할 수 있도록 합니다.
주요 내용은 다음과 같습니다:
- 사브레의 NDC 항공 검색 반응 시간: 0.5~1.5초
- AI 기반 새로운 기술 플랫폼인 SabreMosaic™와의 통합
- 기존 파트너십 (SabreSonic, 가격 및 수익 최적화 스위트)의 확장
이번 파트너십은 여행 소매를 혁신하여 승객에게 향상된 가치를 제공하고, 에어 세르비아를 업계 혁신의 최전선에 위치시킬 것입니다.
Sabre (NASDAQ: SABR) a annoncé un partenariat stratégique avec Air Serbia, devenant leur fournisseur IT NDC. Cette collaboration vise à améliorer les capacités de vente au détail de voyages d'Air Serbia, offrant des expériences plus personnalisées et de nouvelles opportunités de revenus. Les solutions basées sur le cloud de Sabre offrent agilité et modularité, permettant à Air Serbia d'adapter facilement sa stratégie NDC.
Les éléments clés incluent :
- Les temps de réponse de recherche de vols NDC de Sabre allant de 0,5 à 1,5 seconde
- Intégration avec SabreMosaic™, une nouvelle plateforme technologique alimentée par l'IA
- Expansion du partenariat existant (suite SabreSonic, Tarification et Optimisation des Revenus)
Ce partenariat est destiné à transformer le commerce de voyage, offrant une valeur accrue aux passagers et positionnant Air Serbia à l'avant-garde de l'innovation industrielle.
Sabre (NASDAQ: SABR) hat eine strategische Partnerschaft mit Air Serbia angekündigt und wird deren NDC IT Anbieter. Diese Zusammenarbeit zielt darauf ab, die Verkaufsfähigkeiten von Air Serbia zu verbessern, personalisierte Erlebnisse zu ermöglichen und neue Einnahmequellen zu erschließen. Die cloudbasierten Lösungen von Sabre bieten Agilität und Modularität, die es Air Serbia ermöglichen, ihre NDC-Strategie problemlos anzupassen.
Wesentliche Highlights sind:
- Die Antwortzeiten für NDC-Flugsuchen von Sabre liegen bei 0,5-1,5 Sekunden
- Integration mit SabreMosaic™, einer neuen KI-gestützten Technologieplattform
- Erweiterung der bestehenden Partnerschaft (SabreSonic, Preisanpassung und Umsatzoptimierungssuite)
Diese Partnerschaft wird den Reiseverkauf transformieren, den Passagieren einen höheren Wert bieten und Air Serbia an die Spitze der Brancheninnovation stellen.
- Strategic partnership with Air Serbia as their NDC IT provider
- Enables Air Serbia to deliver more personalized travel experiences
- Unlocks new revenue opportunities for Air Serbia
- Sabre's cloud-based solutions offer agility and modularity for easy adaptation
- Fast NDC air shopping response times (0.5-1.5 seconds)
- Integration with AI-powered SabreMosaic platform for enhanced retailing capabilities
- Expansion of existing partnership with Air Serbia (SabreSonic, Pricing and Revenue Optimization suite)
- None.
Insights
Air Serbia's adoption of Sabre's NDC IT capabilities marks a significant leap forward in travel technology. This move aligns with the industry's shift towards more personalized and dynamic travel experiences. The implementation of Sabre's cloud-based solutions offers Air Serbia enhanced agility and modularity, important for adapting to evolving market demands.
The partnership leverages AI-powered technologies, particularly through SabreMosaic™, which could revolutionize Air Serbia's ability to create and deliver real-time content. With NDC air shopping response times between 0.5 and 1.5 seconds, this technology promises to significantly enhance the booking experience for both travel agencies and consumers.
However, the true test will be in the seamless integration of these new capabilities with Air Serbia's existing systems and their ability to effectively utilize the AI-driven insights to drive revenue growth and customer satisfaction.
This partnership positions Air Serbia at the forefront of travel retailing innovation. By embracing Sabre's NDC IT capabilities, Air Serbia gains a competitive edge in a rapidly evolving market. The ability to offer personalized content and seamlessly distribute it through third-party channels could significantly expand Air Serbia's market reach and boost revenue streams.
The modular nature of SabreMosaic™ allows for scalability and customization, which is important for adapting to changing market dynamics. However, the success of this initiative will largely depend on Air Serbia's ability to effectively leverage these tools and translate technological advancements into tangible benefits for customers and stakeholders.
While the potential for growth is significant, Air Serbia must also navigate the challenges of implementing new systems and training staff to fully utilize these advanced capabilities.
Sabre is a leader in supporting both NDC airline IT and NDC aggregation. This enables Air Serbia to not only create and manage their NDC content but also make it seamlessly available through third-party channels. Sabre's cloud-based solutions are built for agility and modularity, which means that Air Serbia can easily add new features and functionalities as their NDC strategy evolves. Additionally, Sabre boasts powerful performance with NDC air shopping response times between 0.5 and 1.5 seconds, helping to ensure a smooth shopping experience for travel agencies and travelers.
"As we continue to embark on our journey to further modernize our retailing strategies, Air Serbia is proud to partner with Sabre," said Jiri Marek, CEO of Air Serbia. "We are committed to providing real-time content and personalized experiences to our customers, and Sabre's innovative technology serves as a foundational enabler of our offer and order ecosystem. With Sabre's solutions we can extend our reach to third-party channels including travel agencies and aggregators, ensuring seamless access to our products and services. Together, we are shaping the future of travel retailing and delivering enhanced value to our passengers."
Sabre's NDC airline IT solutions are a fundamental building block of SabreMosaic™, a recently announced intelligent, modular and open technology platform that is built to transform the way airlines retail. Powered by Google's industry-leading artificial intelligence (AI) capabilities, SabreMosaic allows airlines to create and deliver a wider range of content in real-time, unlocking new revenue opportunities. The platform's modular and open architecture provides airlines with the flexibility to choose the specific API-based Offer and Order solutions that best suit their business needs, helping to ensure a smooth integration with their existing infrastructure.
"With the shift to Offers and Orders at its core, we believe SabreMosaic has the potential to bring about a far-reaching transformation in the travel industry. For innovative carriers like Air Serbia, embracing this approach is not just about staying ahead, it's about taking a big step forward for the entire industry," said Mike Reyes, Senior Vice President, Product Management at Sabre Travel Solutions. "We're honored to partner with such a forward-thinking airline and believe together we can revolutionize travel retailing, creating a more personalized and dynamic experience for travelers."
This strategic partnership builds upon Air Serbia's existing foundation with Sabre. The airline already utilizes SabreSonic, a comprehensive passenger service system, for efficient operations and a streamlined passenger experience. In addition, the airline has deployed Sabre's Pricing and Revenue Optimization suite, which equips it with powerful tools to manage dynamic availability and pricing. Sabre Air Price IQ, a solution powered by AI, helps Air Serbia to optimize the pricing of offers in real time.
About Sabre
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Air Serbia
Air
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Media Contacts:
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Kristin.hays@sabre.com
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heidi.castle@sabre.com
Investor Contact:
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sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
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