Air India advances partnership with Sabre with launch of NDC content
Sabre (NASDAQ: SABR) has announced the launch of New Distribution Capability (NDC) content for Air India, marking a significant advancement in air travel distribution for India. The implementation enhances how Sabre-connected travel agents can shop, book, and service Air India reservations. This strategic modernization provides agencies with rich content and real-time offers, delivering greater transparency, choice, and flexibility to travelers.
The expanded partnership builds upon an existing agreement for traditional content distribution. Through Sabre's technology, Air India aims to optimize its distribution strategy and provide a more streamlined shopping experience. Thousands of Sabre-connected agencies across more than 150 countries can now access Air India's NDC content through Sabre's global travel marketplace.
Sabre (NASDAQ: SABR) ha annunciato il lancio dei contenuti della New Distribution Capability (NDC) per Air India, segnando un importante passo avanti nella distribuzione dei viaggi aerei in India. L'implementazione migliora il modo in cui gli agenti di viaggio connessi a Sabre possono cercare, prenotare e gestire le prenotazioni di Air India. Questa modernizzazione strategica fornisce alle agenzie contenuti ricchi e offerte in tempo reale, offrendo maggiore trasparenza, scelta e flessibilità ai viaggiatori.
Il partenariato ampliato si basa su un accordo esistente per la distribuzione di contenuti tradizionali. Attraverso la tecnologia di Sabre, Air India mira a ottimizzare la propria strategia di distribuzione e a fornire un'esperienza di acquisto più fluida. Migliaia di agenzie connesse a Sabre in oltre 150 paesi possono ora accedere ai contenuti NDC di Air India tramite il marketplace globale di Sabre.
Sabre (NASDAQ: SABR) ha anunciado el lanzamiento de contenido de la New Distribution Capability (NDC) para Air India, lo que marca un avance significativo en la distribución de viajes aéreos en India. La implementación mejora cómo los agentes de viaje conectados a Sabre pueden buscar, reservar y gestionar las reservas de Air India. Esta modernización estratégica proporciona a las agencias contenido rico y ofertas en tiempo real, brindando mayor transparencia, opciones y flexibilidad a los viajeros.
La asociación ampliada se basa en un acuerdo existente para la distribución de contenido tradicional. A través de la tecnología de Sabre, Air India tiene como objetivo optimizar su estrategia de distribución y ofrecer una experiencia de compra más fluida. Miles de agencias conectadas a Sabre en más de 150 países ahora pueden acceder al contenido NDC de Air India a través del mercado de viajes global de Sabre.
사브르(Sabre, NASDAQ: SABR)는 에어 인디아(Air India)를 위한 새로운 유통 능력(New Distribution Capability, NDC) 콘텐츠의 출시를 발표하며 인도의 항공 여행 유통에서 중요한 발전을 의미합니다. 이 구현은 사브르와 연결된 여행사가 에어 인디아 예약을 검색하고 예약하며 서비스하는 방식을 개선합니다. 이 전략적 현대화는 에이전시에 풍부한 콘텐츠와 실시간 오퍼를 제공하여 여행자에게 더 큰 투명성, 선택권 및 유연성을 제공합니다.
확대된 파트너십은 기존의 전통적인 콘텐츠 유통에 대한 협정을 기반으로 합니다. 사브르의 기술을 통해 에어 인디아는 유통 전략을 최적화하고 보다 원활한 쇼핑 경험을 제공하기를 목표로 합니다. 150개국 이상에 있는 수천 개의 사브르 연결 에이전시는 이제 사브르의 글로벌 여행 마켓플레이스를 통해 에어 인디아의 NDC 콘텐츠에 접근할 수 있습니다.
Sabre (NASDAQ: SABR) a annoncé le lancement de contenu de la New Distribution Capability (NDC) pour Air India, marquant un avancement significatif dans la distribution des voyages aériens en Inde. La mise en œuvre améliore la manière dont les agents de voyage connectés à Sabre peuvent rechercher, réserver et gérer les réservations d'Air India. Cette modernisation stratégique offre aux agences du contenu riche et des offres en temps réel, fournissant une plus grande transparence, choix et flexibilité aux voyageurs.
Le partenariat élargi repose sur un accord existant pour la distribution de contenu traditionnel. Grâce à la technologie de Sabre, Air India vise à optimiser sa stratégie de distribution et à offrir une expérience d'achat plus fluide. Des milliers d'agences connectées à Sabre dans plus de 150 pays peuvent désormais accéder au contenu NDC d'Air India via le marché mondial du voyage de Sabre.
Sabre (NASDAQ: SABR) hat die Einführung von Inhalten der New Distribution Capability (NDC) für Air India angekündigt, was einen bedeutenden Fortschritt in der Luftverkehrsverteilung für Indien darstellt. Die Implementierung verbessert, wie Sabre-verbundene Reisebüros Air-India-Reservierungen suchen, buchen und verwalten können. Diese strategische Modernisierung bietet den Agenturen reiche Inhalte und Echtzeitangebote und bietet Reisenden größere Transparenz, Auswahl und Flexibilität.
Die erweiterte Partnerschaft basiert auf einer bestehenden Vereinbarung über die traditionelle Inhaltsverteilung. Durch die Technologie von Sabre beabsichtigt Air India, ihre Vertriebsstrategie zu optimieren und ein reibungsloseres Einkaufserlebnis zu bieten. Tausende von mit Sabre verbundenen Agenturen in über 150 Ländern können nun über den globalen Reisemarktplatz von Sabre auf die NDC-Inhalte von Air India zugreifen.
- Enhancement of distribution capabilities through NDC implementation
- Expansion of existing partnership with Air India
- Access to broader market through thousands of Sabre-connected agencies in 150+ countries
- None.
Insights
The launch of NDC content integration marks a significant technological advancement for both Sabre and Air India's distribution strategy. This implementation enables real-time offer management and dynamic pricing capabilities, which are important for modern airline revenue optimization. The integration into Sabre's multi-source content platform will allow travel agencies to access enhanced content delivery, improved fare transparency and ancillary service options that weren't previously available through traditional distribution channels.
The technical infrastructure supporting this NDC implementation provides Air India with greater control over their product presentation and pricing strategies. For Sabre, this strengthens their position in the Indian travel market, which is projected to be one of the fastest-growing aviation markets globally. The system's ability to serve agencies across 150+ countries demonstrates robust scalability and market reach potential.
Sabre-connected agencies can now book NDC content from
As part of Air India's strategic modernization efforts, the introduction of NDC offers through Sabre will enhance the way Sabre-connected travel agents shop, book and service Air India reservations. Sabre's NDC capabilities, a core component of its multi-source content platform, will provide agencies with rich content and real-time offers from Air India, ultimately, giving travelers greater transparency, choice, and flexibility.
Nipun Aggarwal, Chief Commercial Officer, Air India, said: "At Air India, our aim is to deliver superior customer service through innovative technologies. By continuing to enhance our partnership with Sabre, we're able to advance our NDC journey to meet the evolving needs of travel agencies and passengers, providing an enhanced experience."
Sabre and Air India already have an agreement in place to distribute Air India's traditional content, both in
"We're energized to extend our collaboration with Air India by launching their NDC content and helping to enhance their distribution capabilities," said Kathy Morgan, Senior Vice President of Product Management, Distribution Experience, Sabre Travel Solutions. "
Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through Sabre's global travel marketplace.
About Sabre Corporation
Sabre Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
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