Rivalry Partners with Low6 to Launch Free-To-Play Esports Pick’em Game

Rhea-AI Summary

Rivalry Corp. has partnered with Low6 to launch a new free-to-play Pick’em game for the League of Legends World Championship and The International 11, offering over $25,000 USD in cash prizes. The game, which started on October 20, aims to engage both existing and new users with over 5,000 new registrants already participating. This collaboration marks Low6's entry into the esports sector, enhancing Rivalry's platform to attract a broader audience in regulated markets.

Positive

• Partnership with Low6 enhances user engagement.
• New Pick'em game attracted over 5,000 new users.
• Plans to expand free esports contests in regulated markets.

Negative

• None.

Rivalry Users Can Place Bracket Predictions on League of Legends World Championship and The International 11 Matches for Over $25,000 USD in Cash Prizes

TORONTO, Oct. 27, 2022 (GLOBE NEWSWIRE) -- Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally regulated sports betting and media company, today announced a partnership with Low6, the award-winning leader in sports gamification, to design and launch a new free-to-play Pick’em game for the 2022 League of Legends World Championship and The International 11, two of the most popular esports events in the world. From today until the conclusion of both events, users can register and predict match winners in each tournament for a chance to win over $25,000 USD across both competitions.

“Our focus is consistently centered not only on engaging our existing customers, but attracting new users onto our platform in innovative ways,” said Steven Salz, CEO & Co-founder, Rivalry. “Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”

The free-to-play contest, which launched on October 20, has already attracted over 5,000 new registrants to the Rivalry platform. Rivalry plans to offer more free esports Pick’em contests in the future for users in other regulated markets it operates in to both engage and acquire customers.

“Esports is a growing and global phenomenon, and we knew it wouldn’t be long before we branched out to include it in our inventory,” said Jamie Mitchell, CEO and Co-Founder, Low6. “We are very proud to be working with Rivalry and demonstrating the flexibility of our platform in meeting the needs of an esports audience and further underlining its ability to drive acquisition in the industry.”

Low6’s partnership with Rivalry marks its initial foray into esports and follows recent uptake from multiple operators utilizing its newly launched white-label service.

“Rivalry is an iconic and global esports brand recognized among the next generation of bettors as the ultimate destination for online wagering,” stated Josh Turk, Chief Strategy Officer, Low6. “We’re excited to build upon the momentum of this partnership, connecting with esport fans worldwide and constantly evolving the gaming experience to acquire new audiences for Rivalry.”

Rivalry’s Pick’em game is available to all users in licensed regions excluding Australia. Users can register to play for free at: https://www.rivalrypickem.com/

About Rivalry

Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sport betting and media property offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. Based in Toronto, Rivalry operates a global team in more than 20 countries and growing. Rivalry Limited has held an Isle of Man license since 2018, considered one of the premier online gambling jurisdictions. Rivalry holds a sports bookmaker license in Australia and an internet gaming registration in Ontario and is currently in the process of obtaining additional country licenses. The Company also has a variety of originally developed products, including Quest, an on-site engagement experience, and an original casino game called Rushlane, a proprietary casino game that marks the creation of a new category for online gaming: Massively Multiplayer Online Gambling Games (MMOGG).

About Low6

Low6, a B2B turnkey igaming platform, supplies award-winning sports gamification technology to operators, sports leagues and franchises, media organizations and major brands. Low6 has been gamifying audiences globally, powering franchises with their own branded experiences to engage and monetize their digital fanbases, through innovative and creative solutions empowering first party data acquisition. Low6 is a proud partner of the PGA TOUR, UFC, LEARFIELD college properties and multiple NBA and NFL franchises including the LA Chargers and the Cincinnati Bengals. Low6 operates the next level NFT-led fantasy sport game, UltimateFan. Low6 has been recognized as best “Fantasy Operator” and “Rising Star” at the 2021 EGR Operator Awards, “Freeplay Gaming Supplier” at the EGR North America Awards 2022, “Industry Rising Star” at SiGMA Americas Award 2022 and, most recently “Fantasy & DFS Supplier” at the EGR B2B Awards 2022. CEO Jamie Mitchell is a finalist for the EY Entrepreneur Of The Year™ 2022.

Investor Contact:
Oakstrom Advisors
Jeff Codispodi
investors@rivalry.com

Rivalry Contact:
Cody Luongo, PR & Communications
cody@rivalry.com
203-947-1936

Low6 Contact:
camilla@redknotcomms.com

Cautionary Note Regarding Forward-Looking Information and Statements

This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.

Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include regulatory or political change such as changes in applicable laws and regulations; the ability to obtain and maintain required licenses; the esports and sports betting industry being a heavily regulated industry; the complex and evolving regulatory environment for the online gaming and online gambling industry; the success of esports and other betting products are not guaranteed; changes in public perception of the esports and online gambling industry; failure to retain or add customers; the Company having a limited operating history; negative cash flow from operations; operational risks; cybersecurity risks; the impact of the COVID-19 pandemic; reliance on management; reliance on third parties and third-party networks; exchange rate risks; risks related to cryptocurrency transactions; risk of intellectual property infringement or invalid claims; the effect of capital market conditions and other factors on capital availability; competition, including from more established or better financed competitors; and general economic, market and business conditions. For additional risks, please see the Company’s prospectus dated September 17, 2021 and other disclosure documents available on the Company’s SEDAR profile at www.sedar.com.

No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws.

No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.

Source: Rivalry Corp.

FAQ

What is the new game launched by Rivalry Corp. and Low6 for the League of Legends World Championship?

Rivalry and Low6 launched a free-to-play Pick'em game for the League of Legends World Championship, offering over $25,000 in cash prizes.

When did the new Pick'em game go live?

The Pick'em game went live on October 20, 2022.

How many new registrants has Rivalry attracted for this contest?

Rivalry has attracted over 5,000 new registrants for the Pick'em game.

What other esports events will Rivalry offer free contests for?

Rivalry plans to offer more free Pick'em contests for users in other regulated markets.

What is Rivalry Corp.'s stock symbol?

Rivalry Corp.'s stock symbol is RVLCF.