Rivalry Launches Same-Game Parlays for Esports
- Launch of esports same-game parlay product 'Same Game Combos'
- Attracting Millennial and Gen Z customers
- Improved player acquisition
- Higher potential payout
- Custom branding and animations enhance entertainment value
- None.
Industry-First Esports Betting Parlay Product to Build on Rivalry’s Core Offering, Product Innovation Efforts, and Player Acquisition
TORONTO, Aug. 23, 2023 (GLOBE NEWSWIRE) -- Rivalry Corp. (the “Company” or “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally regulated sports betting and media company, today announced the launch of its esports same-game parlay product, allowing users to combine multiple bets within a single esports match for a higher potential payout. The new product feature, which will be known as ‘Same Game Combos’ on Rivalry, is available for top League of Legends, Counter-Strike, and Dota 2 esports matches.
“Finding success among Millennial and Gen Z customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” said Steven Salz, Co-Founder and CEO, Rivalry. “Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged esports fans while extending Rivalry’s position at the vanguard of betting entertainment.”
Same Game Combos will tap into what has quickly become one of the most popular ways to bet globally and wager of choice for casual users seeking the experience of a small wager that can return a large payout. The product feature, made capable through data feeds provided by PandaScore, will lend itself to improved player acquisition and hold across Rivalry’s core esports betting offering, which accounted for over
Same Game Combos will also feature custom branding and animations to further elevate the entertainment value on Rivalry and create a proprietary sports wagering experience geared specifically for the next generation of fans. This includes unique visuals and interactive elements tailored to Millennial and Gen Z entertainment preferences.
“It's important to add depth to our products and more options for our users,” said David King, Director of Product Design, Rivalry. “We are building for an under-30 demographic that have high expectations for the entertainment products they consume. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry platform.”
Same Game Combos are available immediately to all Rivalry users globally. The Company intends to continue developing the product and design over time, incorporating more depth, betting markets, and new esports titles such as Valorant and more.
About Rivalry
Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sport betting and media company offering fully regulated online wagering on esports, traditional sports, and casino for the next generation of bettors. Based in Toronto, Rivalry operates a global team in more than 20 countries and growing. Rivalry Limited has held an Isle of Man license since 2018, considered one of the premier online gambling jurisdictions. Rivalry holds a sports bookmaker license in Australia and an internet gaming registration in Ontario and is currently in the process of obtaining additional country licenses. The Company also has a variety of originally developed products, including Quest, an on-site engagement experience, a first-party casino game called Rushlane, and a proprietary casino platform that houses third-party games, Casino.exe.
Investor Contact:
Oakstrom Advisors
Jeff Codispodi
investors@rivalry.com
Rivalry Contact:
Cody Luongo, PR & Communications
cody@rivalry.com
203-947-1936
Cautionary Note Regarding Forward-Looking Information and Statements
This news release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of present or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by the use of words such as “anticipate”, “achieve”, “could”, “believe”, “plan”, “intend”, “objective”, “continuous”, “ongoing”, “estimate”, “outlook”, “expect”, “project” and similar words, including negatives thereof, suggesting future outcomes or that certain events or conditions “may” or “will” occur. These statements are only predictions.
Forward-looking statements are based on the opinions and estimates of management of the Company at the date the statements are made based on information then available to the Company. Various factors and assumptions are applied in drawing conclusions or making the forecasts or projections set out in forward-looking statements. Forward-looking statements are subject to and involve a number of known and unknown, variables, risks and uncertainties, many of which are beyond the control of the Company, which may cause the Company’s actual performance and results to differ materially from any projections of future performance or results expressed or implied by such forward-looking statements. Such factors, among other things, include regulatory or political change such as changes in applicable laws and regulations; the ability to obtain and maintain required licenses; the esports and sports betting industry being a heavily regulated industry; the complex and evolving regulatory environment for the online gaming and online gambling industry; the success of esports and other betting products are not guaranteed; changes in public perception of the esports and online gambling industry; failure to retain or add customers; the Company having a limited operating history; negative cash flow from operations; operational risks; cybersecurity risks; the impact of the COVID-19 pandemic; reliance on management; reliance on third parties and third-party networks; exchange rate risks; risks related to cryptocurrency transactions; risk of intellectual property infringement or invalid claims; the effect of capital market conditions and other factors on capital availability; competition, including from more established or better financed competitors; and general economic, market and business conditions. For additional risks, please see the Company’s prospectus dated September 17, 2021 and other disclosure documents available on the Company’s annual information form for the year ended December 31, 2022 and other disclosure documents available on SEDAR+ at www.sedarplus.ca.
No assurance can be given that the expectations reflected in forward-looking statements will prove to be correct. Although the forward-looking statements contained in this news release are based upon what management of the Company believes, or believed at the time, to be reasonable assumptions, the Company cannot assure shareholders that actual results will be consistent with such forward-looking statements, as there may be other factors that cause results not to be as anticipated, estimated or intended. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake to update any forward-looking information and/or forward-looking statements that are contained or referenced herein, except in accordance with applicable securities laws. No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein.
Source: Rivalry Corp.
