Rumble’s Subscription Product ‘Locals’ Launches ‘Content+’ for Movies, Specials, and Other On-Demand Content

Rhea-AI Summary

Rumble (NASDAQ: RUM) has launched the Content+ feature on its community platform Locals, following a successful beta program. This new addition enables creators to monetize on-demand content such as movies and specials, thus providing an alternative revenue stream. Creators can offer Content+ as a stand-alone purchase or as a part of their subscription perks. The initiative aligns with Rumble's commitment to support independent content creators, positioning Locals as a vital platform for creative discourse and audience engagement.

Positive

• Launch of Content+ feature provides new revenue opportunities for creators.
• Creators can monetize on-demand content independently from Big Tech.
• Content+ can enhance community engagement and attract new users.

Negative

• None.

Launching Content+ on Locals represents a significant milestone in expanding tools for its creators

MIAMI, Sept. 29, 2022 (GLOBE NEWSWIRE) -- Rumble, the video sharing platform (NASDAQ: RUM), announced that its subscription-based community platform, Locals, has opened its Content+ feature to all communities on the platform after a successful beta program with several films.

Content+ allows creators to monetize movies, specials, and other on-demand content. For Locals, Content+ adds a new revenue stream for creators, and it can be used to add value for paying supporters. Creators can choose to offer Content+ as a stand-alone purchase or include it as a perk for annual subscribers.

“On Locals, I was able to distribute my movie independently, without the control of Big Tech or legacy media networks,” said Dinesh D’Souza, filmmaker and content creator. “The results proved that selling movies on Locals is a gamechanger. This is the future for independent creators.”

“Supporting creative independence is core to our values. We are excited to offer creators a new way to monetize their content. Now creators can start their own separate line of on-demand content,” said Assaf Lev, President of Locals. “After watching a movie or special, the first thing people want to do is talk about it. The Locals community provides the immediate place for that discussion, and the community becomes more enticing for others to join,” he continued.

ABOUT RUMBLE

Rumble is a high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble's mission is to restore the Internet to its roots by making it free and open once again. For more information, visit https://corp.rumble.com

FAQ

What is the Content+ feature launched by Rumble?

Content+ is a new monetization tool for creators on Rumble's Locals platform, allowing them to sell on-demand content such as movies and specials.

How does the Content+ feature affect Rumble's business?

The Content+ feature potentially increases revenue streams for Rumble by enabling creators to monetize their content directly.

When was the Content+ feature launched on Locals?

The Content+ feature was launched on September 29, 2022.

What is the significance of Content+ for independent creators?

Content+ allows independent creators to distribute their work without the influence of traditional media, supporting creative independence.

What is the stock symbol for Rumble?

The stock symbol for Rumble is RUM.