Rentokil North America Launches Odor Management System For Back-of-House Spaces

Rhea-AI Summary

On July 26, 2022, Rentokil North America announced the launch of GENIE Max, a patented odor management system aimed at eliminating unpleasant odors that attract pests in back-of-house areas. This innovative solution utilizes nebulization to disperse non-toxic fragrances, enhancing air quality and reducing pest attraction. GENIE Max features up to four cartridge heads with customizable settings for optimal coverage and effectiveness. The system addresses health concerns associated with pest contamination, positioning Rentokil as a leader in pest control solutions.

Positive

• Launch of GENIE Max enhances brand reputation by providing effective odor control.
• The system's advanced technology targets odor at a molecular level, significantly improving air quality.
• Customizable settings allow businesses to tailor the product to their specific needs, improving market appeal.

Negative

• None.

The safe-scenting solutions eliminate odors known to attract unwanted pests

READING, Pa., July 26, 2022 /PRNewswire/ -- Odors released from trash chutes, product storage spaces and other common back-of-house areas can linger throughout indoor spaces. These troublesome smells attract unwanted pests and can negatively impact customer and brand perception. To help businesses operate pest-free and avoid potential negative brand backlash, Rentokil launched GENIE Max, a patented odor management system designed to eliminate challenging back-of-house malodors.

GENIE Max produces odor control solutions using nebulization to disperse non-toxic, safe-scenting fragrances. Designed for large back-of-house indoor and outdoor spaces, the patented scent technology eliminates and neutralizes foul smells, delivering an improved air care experience for customers and employees, while helping to reduce unwanted pests.

Strong aromas release a signal to many pests such as rodents, cockroaches and flies that food is near. Pests can contaminate food and spread harmful pathogens, directly impacting employee and customer health. Customers and employees view lingering odors as an indicator of unhealthy environments, leading to negative perceptions of the business or organization.

"The common house fly can smell odors as far as four miles away," said Matt Hayas, Director of Product and Innovation at Rentokil North America. "Air fresheners and aerosol sprays only mask the smells and create even more pungent aromas, which can make pest problems worse for businesses. GENIE Max takes odor remediation a step further by targeting the source and eradicating the vaporous odors at their molecular level."  

GENIE Max odor management system can be equipped with up to four cartridge heads, offering multi-zone coverage from a single point. Each diffuser head can be individually programmed, with 50 intensity settings and 21 start and stop times per day, providing a range of options that can be adjusted based on the business's unique needs.

To learn more about this product, or for additional pest resources please visit, Rentokil.com/us.

ABOUT RENTOKIL
For more than 90 years, Rentokil has served as global experts in pest control. Through an integrated pest management approach, the Rentokil network of experts offer a superior level of protection and trusted solutions, pushing the boundaries of innovation and harnessing new technology, to create pest-free environments.

Rentokil is part of Rentokil North America, which provides commercial and residential pest control to customers in the United States and Canada. The comprehensive and digital pest management solutions include general pest control, rodents, mosquito, birds, termite and bed bug inspections and service, vegetation management and bird management.

In addition, Rentokil North America operates business services companies including Ambius, specializing in air purification, hand and surface hygiene as well as plants and scenting services; Steritech, offering food safety and operational assessments; SOLitude Lake Management, providing lake and pond solutions; and Vector Disease Control International, which serves governments and municipalities with mosquito control services.

For more information on Rentokil, visit www.rentokil.com/us.

MEDIA CONTACT:
Hannah Bernhard
Hannah.Bernhard@rentokil.com

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SOURCE Rentokil

FAQ

What is GENIE Max launched by Rentokil?

GENIE Max is a patented odor management system designed to eliminate unpleasant odors in back-of-house areas, preventing pest attraction.

How does GENIE Max work?

GENIE Max uses nebulization technology to disperse non-toxic fragrances that neutralize foul odors at a molecular level.

When was GENIE Max launched?

GENIE Max was launched on July 26, 2022.

What are the key features of GENIE Max?

Key features include up to four cartridge heads, customizable intensity settings, and programmable start and stop times for optimal odor control.

How does GENIE Max help businesses?

GENIE Max helps businesses by improving air quality, reducing pest attraction, and enhancing customer and employee perceptions of cleanliness.