Root’s Super Bowl Survey: Nearly Half of Football Fans Watched Games While Driving this Season
Root Insurance released a concerning survey ahead of Super Bowl LIX revealing that 44% of football fans admitted to live-streaming games while driving during the season. The study exposed that 35% watch quick highlights behind the wheel, while 46% listen to games through in-car audio.
Demographics show 49% of male respondents and 33% of female respondents streamed games while driving. Age-wise, 25-34 year-olds were most likely to stream (63%), while those 65+ were least likely (18%). By division, AFC South fans were most distracted (50% streaming while driving), while NFC South fans were least distracted (37%).
Root's 2024 driving behavior data indicates drivers with the worst distracted driving are 1.24 times more likely to have accidents than average. The company emphasizes safe driving practices and offers insurance pricing based on driving behavior.
Root Insurance ha rilasciato un preoccupante sondaggio in vista del Super Bowl LIX, rivelando che il 44% dei tifosi di football ha ammesso di guardare in diretta le partite mentre guida durante la stagione. Lo studio ha rivelato che il 35% guarda brevi clip mentre è al volante, mentre il 46% ascolta le partite attraverso l'audio dell'auto.
I dati demografici mostrano che il 49% dei rispondenti maschi e il 33% delle rispondenti femmine hanno guardato in diretta le partite mentre guidavano. Per fasce di età, i giovani tra i 25 e i 34 anni erano i più propensi a guardare (63%), mentre quelli di età superiore ai 65 anni erano i meno propensi (18%). Per divisione, i tifosi dell'AFC South erano i più distratti (50% in streaming mentre guidano), mentre i tifosi dell'NFC South erano i meno distratti (37%).
I dati sul comportamento di guida del 2024 di Root indicano che i conducenti con il peggior comportamento di guida distratta hanno 1,24 volte più probabilità di avere incidenti rispetto alla media. L'azienda sottolinea l'importanza di pratiche di guida sicure e offre tariffe assicurative basate sul comportamento di guida.
Root Insurance publicó una encuesta preocupante antes del Super Bowl LIX, revelando que el 44% de los aficionados al fútbol admitieron ver los juegos por transmisión en vivo mientras conducen durante la temporada. El estudio expuso que el 35% ve resúmenes rápidos al volante, mientras que el 46% escucha los juegos a través del audio del automóvil.
Los datos demográficos muestran que el 49% de los encuestados masculinos y el 33% de las encuestadas femeninas transmitieron juegos mientras conducían. En cuanto a la edad, los jóvenes de 25 a 34 años eran los más propensos a transmitir (63%), mientras que los mayores de 65 años eran los menos propensos (18%). Por división, los aficionados de la AFC South fueron los más distraídos (50% transmitiendo mientras conduces), mientras que los aficionados de la NFC South fueron los menos distraídos (37%).
Los datos de comportamiento de conducción de Root para 2024 indican que los conductores con el peor comportamiento distraído tienen 1.24 veces más probabilidades de tener accidentes que la media. La empresa enfatiza la importancia de prácticas de conducción seguras y ofrece tarifas de seguros basadas en el comportamiento de conducción.
Root Insurance는 슈퍼볼 LIX를 앞두고 걱정스러운 설문조사를 발표했습니다. 이 조사에 따르면 44%의 축구 팬들이 운전 중에 경기를 실시간 스트리밍한다고 인정했습니다. 연구에 따르면 35%는 운전 중에 짧은 하이라이트를 시청합니다, 그리고 46%는 차량 오디오를 통해 경기를 듣습니다.
인구통계학적으로 남성 응답자의 49%와 여성 응답자의 33%가 운전 중에 경기를 스트리밍했습니다. 연령대별로 25세에서 34세 사이의 사람들이 스트리밍을 할 가능성이 가장 높았고 (63%), 65세 이상인 사람들은 가장 낮은 가능성(18%)을 보였습니다. 분배에 따라 AFC South 팬들은 가장 많이 방해받았고 (50%가 운전 중 스트리밍), NFC South 팬들은 가장 적게 방해받았습니다 (37%).
Root의 2024년 운전 행동 데이터에 따르면 주의가 분산된 운전자는 평균보다 1.24배 더 많은 사고를 낼 확률이 높습니다. 이 회사는 안전한 운전 습관의 중요성을 강조하며 운전 행동에 따라 보험 요금을 제공합니다.
Root Insurance a publié une enquête préoccupante avant le Super Bowl LIX révélant que 44% des fans de football ont admis suivre en direct les matchs tout en conduisant pendant la saison. L'étude a montré que 35% regardent des résumés rapides au volant, tandis que 46% écoutent les matchs via l'audio de la voiture.
Les données démographiques montrent que 49% des répondants masculins et 33% des répondants féminins ont regardé des matchs en direct pendant la conduite. En termes d'âge, les 25-34 ans étaient les plus susceptibles de regarder (63%), tandis que les plus de 65 ans étaient les moins susceptibles (18%). Par division, les fans de l'AFC South étaient les plus distraits (50% en streaming pendant la conduite), tandis que les fans de l'NFC South étaient les moins distraits (37%).
Les données de comportement de conduite de Root pour 2024 indiquent que les conducteurs ayant le pire comportement distrait sont 1,24 fois plus susceptibles d'avoir des accidents que la moyenne. L'entreprise souligne l'importance de pratiques de conduite sûres et propose des tarifs d'assurance basés sur le comportement de conduite.
Root Insurance hat eine besorgniserregende Umfrage vor dem Super Bowl LIX veröffentlicht, die zeigt, dass 44% der Football-Fans zugegeben haben, Spiele beim Autofahren zu streamen während der Saison. Die Studie enthüllte, dass 35% schnelle Highlights während der Fahrt anschauen, während 46% die Spiele über das Auto-Audio hören.
Die Demografie zeigt, dass 49% der männlichen Befragten und 33% der weiblichen Befragten die Spiele beim Autofahren gestreamt haben. Altersmäßig waren 25- bis 34-Jährige am wahrscheinlichsten dazu geneigt (63%), während die über 65-Jährigen am wenigsten geneigt waren (18%). Aufgeteilt nach Division waren AFC South-Fans am meisten abgelenkt (50% streamen beim Fahren), während NFC South-Fans am wenigsten abgelenkt waren (37%).
Die Fahrverhaltensdaten von Root für 2024 zeigen, dass Fahrer mit dem schlechtesten abgelenkten Fahren 1,24-mal wahrscheinlicher Unfälle haben als der Durchschnitt. Das Unternehmen betont sichere Fahrpraktiken und bietet Versicherungsprämien basierend auf dem Fahrverhalten an.
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Survey from Car Insurance Company Root Insurance reveals
COLUMBUS, Ohio, Feb. 05, 2025 (GLOBE NEWSWIRE) -- A national survey of football fans found that nearly
As NFL viewership continues to rise across all streaming platforms, these “Frontseat Fans” trade safe driving for big plays. A slightly less risky
Nearly half (
Breaking the data down by division:
Most Distracted Fans:
- AFC South fans are the most distracted, with
50% streaming video while driving. - AFC West:
48.4% streamed video while driving. - AFC East:
46.2% streamed video while driving. - AFC North:
45.1% streamed video while driving.
Least Distracted Fans, but only slightly better:
- NFC South fans are the least distracted, with only
37% admitting to streaming video while driving. - NFC North:
39.8% streamed video while driving. - NFC West:
41% streamed video while driving. - NFC East:
44.9% streamed video while driving.
Regarding this year’s Super Bowl matchup, the survey found that
According to Root’s 2024 driving behavior data, the
“At Root, we’re raising awareness around the dangers of distracted driving, especially when it comes to streaming content on phones,” said Root Insurance’s Chief Communication Officer, Kelly Ruoff. “We hope everyone will watch the Super Bowl with friends and family and never behind the wheel.”
Preparing for the most-watched event of the year, Root reminds drivers to watch the Super Bowl safely. Consider the following tips if driving during any game:
- Always prioritize safe driving practices and avoid distractions by keeping the volume moderate and focusing on the road.
- Access a sports streaming service through your car’s entertainment system, such as Apple CarPlay or Android Auto.
- Use a dedicated sports radio app like ESPN or SiriusXM and connect to your car’s system via Bluetooth.
- Consider your local sports radio station.
As the largest auto insurtech in the country, Root is revolutionizing the car insurance industry by using data-driven insights and mobile technology to offer fair and personalized pricing based primarily on driving behavior. Root rewards safe driving with good rates, so drivers have more reason to put down their phones, focus on the road, and benefit from safety and savings.
Survey Methodology
This survey was conducted online within the United States by Root, Inc using Qualtrics Panel from January 22nd to 25th, 2025 from a pool of more than 500 drivers.
Results were weighted for age within gender, region, race/ethnicity, income, and education where necessary to align them with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with
Respondents for this survey were selected from among those who have agreed to participate in online surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in our panel, no estimates of theoretical sampling error can be calculated.
About Root, Inc.
Founded in 2015 and based in Columbus, Ohio, Root, Inc. (NASDAQ: ROOT) is the parent company of Root Insurance Company. Root is revolutionizing insurance through data science and technology to provide consumers a personalized, easy, and fair experience. The Root app has more than 14 million app downloads and has collected nearly 30 billion miles of driving data to inform their insurance offerings.
For further information on Root, visit root.com.
Contact:
press@root.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/95b11d6a-d00f-479f-b357-6da54d0dd5e8
FAQ
What percentage of football fans watched games while driving according to Root's 2025 Super Bowl survey?
Which NFL division has the most distracted drivers according to ROOT's survey?
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