High Roller Technologies Enters Strategic Partnership with iConvert to Focus on Player Acquisition
High Roller Technologies (NYSE American: ROLR) has announced a strategic partnership with iConvert to enhance player acquisition, retention, and user deposit conversion across all markets. The partnership, which began in Q4 2024, leverages iConvert's expertise in acquisition services and iGaming conversion through personalized on-site engagement tools and gamification features.
The collaboration focuses on implementing exit intent pre-registration overlays and behavioral technologies to improve traffic conversion and player registration. High Roller's brands will utilize iConvert's comprehensive gamification suite to enhance user engagement and drive new player revenue growth. The partnership initially targets select international markets and aims to strengthen High Roller's acquisition and retention strategies while potentially increasing top-line growth.
High Roller Technologies (NYSE American: ROLR) ha annunciato una partnership strategica con iConvert per migliorare l'acquisizione, la retention e la conversione dei depositi degli utenti in tutti i mercati. La partnership, avviata nel Q4 2024, sfrutta l'expertise di iConvert nei servizi di acquisizione e nella conversione iGaming attraverso strumenti di engagement personalizzati e funzionalità di gamification.
La collaborazione si concentra sull'implementazione di sovrapposizioni per la pre-registrazione in uscita e tecnologie comportamentali per migliorare la conversione del traffico e la registrazione dei giocatori. I marchi di High Roller utilizzeranno la suite completa di gamification di iConvert per aumentare l'engagement degli utenti e stimolare la crescita del fatturato dei nuovi giocatori. La partnership mira inizialmente a selezionati mercati internazionali e si propone di rafforzare le strategie di acquisizione e retention di High Roller, aumentando potenzialmente la crescita dei ricavi.
High Roller Technologies (NYSE American: ROLR) ha anunciado una asociación estratégica con iConvert para mejorar la adquisición de jugadores, la retención y la conversión de depósitos de usuarios en todos los mercados. La asociación, que comenzó en el Q4 de 2024, aprovecha la experiencia de iConvert en servicios de adquisición y conversión de iGaming a través de herramientas de compromiso personalizadas y características de gamificación.
La colaboración se centra en la implementación de superposiciones de pre-registro por intención de salida y tecnologías de comportamiento para mejorar la conversión de tráfico y el registro de jugadores. Las marcas de High Roller utilizarán la suite integral de gamificación de iConvert para aumentar el compromiso del usuario y fomentar el crecimiento de los ingresos de nuevos jugadores. La asociación inicialmente se dirige a mercados internacionales selectos y tiene como objetivo fortalecer las estrategias de adquisición y retención de High Roller, al tiempo que aumenta potencialmente el crecimiento de los ingresos.
하이 롤러 테크놀로지스 (NYSE American: ROLR)는 아이컨버트와 전략적 파트너십을 발표하여 모든 시장에서 플레이어 획득, 유지 및 사용자 입금 전환을 향상시키기로 했습니다. 이 파트너십은 2024년 4분기에 시작되어 개인화된 현장 참여 도구 및 게임화 기능을 통해 아이컨버트의 획득 서비스 및 iGaming 전환 전문성을 활용합니다.
협력은 트래픽 전환 및 플레이어 등록을 개선하기 위해 퇴장 의도 사전 등록 오버레이 및 행동 기술을 구현하는 데 중점을 둡니다. 하이 롤러의 브랜드는 사용자 참여를 높이고 신규 플레이어 수익 성장을 촉진하기 위해 아이컨버트의 종합적인 게임화 모음을 활용할 것입니다. 이 파트너십은 처음에 선택된 국제 시장을 목표로 하며 하이 롤러의 획득 및 유지 전략을 강화하는 동시에 매출 성장 가능성을 높이는 것을 목표로 합니다.
High Roller Technologies (NYSE American: ROLR) a annoncé un partenariat stratégique avec iConvert pour améliorer l'acquisition, la fidélisation des joueurs et la conversion des dépôts utilisateurs sur tous les marchés. Ce partenariat, qui a débuté au Q4 2024, tire parti de l'expertise d'iConvert en services d'acquisition et de conversion iGaming grâce à des outils d'engagement sur site personnalisés et des fonctionnalités de gamification.
La collaboration se concentre sur la mise en œuvre de superpositions de préinscription par intention de sortie et de technologies comportementales pour améliorer la conversion du trafic et l'inscription des joueurs. Les marques de High Roller utiliseront la suite complète de gamification d'iConvert pour accroître l'engagement des utilisateurs et stimuler la croissance des revenus des nouveaux joueurs. Le partenariat cible dans un premier temps des marchés internationaux sélectionnés et vise à renforcer les stratégies d'acquisition et de fidélisation de High Roller tout en augmentant potentiellement la croissance du chiffre d'affaires.
High Roller Technologies (NYSE American: ROLR) hat eine strategische Partnerschaft mit iConvert angekündigt, um die Spielerakquise, -bindung und die Umwandlung von Benutzer-Einzahlungen in allen Märkten zu verbessern. Die Partnerschaft, die im Q4 2024 begann, nutzt die Expertise von iConvert in den Bereichen Akquisitionsdienste und iGaming-Umwandlung durch personalisierte Engagement-Tools und Gamification-Funktionen.
Die Zusammenarbeit konzentriert sich auf die Implementierung von Overlay-Voranmeldungen mit Abgangsabsicht und Verhaltenstechnologien, um die Verkehrsumwandlung und die Spielerregistrierung zu verbessern. Die Marken von High Roller werden die umfassende Gamification-Suite von iConvert nutzen, um die Benutzerbindung zu steigern und das Umsatzwachstum neuer Spieler voranzutreiben. Die Partnerschaft richtet sich zunächst an ausgewählte internationale Märkte und zielt darauf ab, die Akquisitions- und Bindungsstrategien von High Roller zu stärken und dabei möglicherweise das Umsatzwachstum zu steigern.
- Strategic partnership could enhance player acquisition and retention rates
- Implementation of new gamification tools and conversion technologies
- Potential increase in top-line growth through improved user deposits
- Expansion of engagement capabilities in international markets
- No immediate financial impact or metrics provided
- Success of partnership dependent on future implementation and market response
Insights
The strategic partnership between High Roller Technologies and iConvert represents a calculated move in the competitive iGaming space. The collaboration targets critical metrics including player acquisition, retention and deposit conversion rates - key performance indicators that directly impact revenue generation in the online gaming sector.
The timing is particularly strategic as the online gaming market continues to show robust growth. With a relatively modest market cap of
The integration of behavioral technologies and personalized engagement tools aligns with industry best practices for reducing customer acquisition costs (CAC) while increasing lifetime value (LTV). However, investors should note that while the partnership shows promise, the actual impact on revenue will depend on successful execution and market response to the enhanced user experience.
From a technical perspective, iConvert's suite of tools represents a significant upgrade to High Roller's player acquisition infrastructure. The implementation of exit intent pre-registration overlays is particularly noteworthy as this technology has shown impressive conversion rate improvements across various digital platforms.
The behavioral technologies and personalization engines employed by iConvert utilize advanced algorithms to analyze user behavior patterns and trigger targeted interventions at optimal moments. This sophisticated approach to user engagement typically yields higher conversion rates compared to traditional acquisition methods.
Think of it as having a smart digital assistant that learns from each visitor's behavior and customizes the experience in real-time - when a potential player shows signs of leaving, the system can present personalized offers or engagement opportunities, significantly increasing the chances of conversion. This technical enhancement could provide High Roller with a competitive edge in player acquisition efficiency.
New Partnership Gives the Company the Ability to Potentially Increase Player Acquisition, Player Retention, User Deposits, and Access to Full Suite of Gamification Tools
Las Vegas, Nevada, Jan. 16, 2025 (GLOBE NEWSWIRE) -- High Roller Technologies, Inc. (“High Roller” and the “Company”) (NYSE American: ROLR), operator of High Roller and Fruta, each a premium brand in online gaming and a destination for high rollers, today announced that it has entered a strategic partnership with iConvert to focus on player acquisition, player retention, and helping to convert more users into depositors across all of the Company’s markets. This strategic move could help increase High Roller’s top-line growth in the future.
iConvert, is a leading operator in acquisition services and iGaming conversion. It provides its partners with on-site engagement tools, gamification suite that helps create positive player experiences, retention and conversion, enhance loyalty, and provide value. High Roller began campaigns with iConvert in Q4 2024, focusing on select international markets using iConvert’s personalized on-site engagement and behavioral technologies.
High Roller Technology’s brands will now utilize iConvert’s exit intent pre-registration overlays to convert more traffic to register and deposit. Combined with iConvert’s comprehensive gamification suite of tools, this technology will enhance user engagement, elevate users’ onsite experiences, and drive new player revenue growth.
Collaboration Between High Roller and iConvert Accelerates Revenue Potential
Ashley Wood, CEO at iConvert stated, “Partnering with High Roller has been one of the easiest decisions we’ve ever made. The High Roller team already has an extremely strong presence across its markets, and we’re looking forward to helping them continue to grow.”
“Achieving a high conversion rate is crucial in the rapidly evolving iGaming ecosystem. The partnership with iConvert strengthens our acquisition and retention strategies, boosting conversion rates and enhancing player experience, while taking player retention to the next level,” said Sven Kaltenegger, CMO at High Roller.
About iConvert
iConvert is a cutting-edge technology platform designed to help online casinos maximize their new player revenues. By leveraging advanced data-driven solutions and proprietary technology, iConvert enables operators to optimize their onboarding and conversion processes, ensuring seamless player experiences and increased profitability.
Focused on delivering measurable results, iConvert partners with online casinos to enhance player engagement, boost retention, and drive sustainable growth. With a proven track record in the industry, iConvert is trusted by leading operators to turn potential players into loyal customers.
About High Roller Technologies, Inc.
High Roller Technologies, Inc. is a leading global online gaming operator, known for its innovative casino brands, High Roller and Fruta, listed under the ticker ROLR on the NYSE American. The Company delivers a cutting-edge real-money online casino platform that is intuitive and user-friendly. With a diverse portfolio of over 4,000 premium games from more than 50 leading game providers, High Roller Technologies serves a global customer base, offering an immersive and engaging gaming experience in the rapidly expanding multi-billion iGaming industry. The online casino features enhanced search engine optimization, machine learning, seamless direct API integrations, faster load times, and superior scalability.
As an award-winning operator, High Roller Technologies continues to redefine the future of online gaming through innovation, performance, and a commitment to excellence. For more information, please visit the High Roller Technologies, Inc. investor relations website, X, Facebook, and LinkedIn pages.
Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward-looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the SEC, not limited to Risk Factors relating to its business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.
Contact
ir@highroller.com
800-460-1039
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