Roku Announces Limited Edition $17 Roku SE Streaming Player

Rhea-AI Summary

Roku, Inc. (NASDAQ: ROKU) announces its limited-edition Roku SE streaming player, priced at $17, exclusively available at Walmart for Black Friday. This device, ideal for new users and gifting, offers access to hundreds of free channels. Additionally, Roku’s lineup features substantial discounts on popular streaming devices from November 20 to November 30, including a $30 reduction on the Roku Ultra and $20 off the Roku Streaming Stick+. Roku also introduces promotional offers on premium subscriptions through The Roku Channel, with select subscriptions starting at $0.99 for the first two months.

Positive

• Launch of the limited-edition Roku SE streaming player at an attractive price of $17, aimed at attracting new users and increasing market penetration.
• Significant discounts on multiple Roku devices during the Black Friday sales window, potentially boosting sales volume.
• Promotional offers for premium subscriptions on The Roku Channel, likely increasing user engagement and potential revenue streams.

Negative

• None.

SAN JOSE, Calif.--(BUSINESS WIRE)--Roku, Inc. (NASDAQ: ROKU) today announced the limited-edition Roku SE streaming player ($17 MSRP) will be available exclusively at Walmart for Black Friday while supplies last. Additionally, Roku® is offering extensive discounts on its player lineup with $20 off the Roku Streaming Stick+ ($49.99 MSRP), $30 off the Roku Streambar ($129.99 MSRP) and Roku Ultra ($99.99 MSRP), plus $15 off the Roku Premiere ($39.99 MSRP) at major retailers where Roku devices are sold nationally from Nov. 20 through Nov. 30.

Roku SE

The limited-edition Roku SE streaming player offers an incredible value, makes streaming simple and will be offered at Walmart exclusively for $17 MSRP. Ideal for new users, secondary TVs and easy gifting, the Roku SE is compact and comes in a crisp white finish. To enjoy live TV, news, sports, hit movies, popular shows, music and more, consumers simply plug the device into their TV using the included High-Speed HDMI^® Cable and power cable and connect to the internet. Plus, with access to hundreds of free channels, including The Roku Channel, users can enjoy more free content without spending more.

Roku Premiere

The Roku Premiere is great for first time streamers with HD, 4K or HDR TVs, or those who are looking to futureproof their streaming experience. It will be sold for $24.99, $15 off the $39.99 MSRP from Nov. 20 – Nov. 30. The Roku Premiere features a Premium High Speed HDMI Cable that connects the device to the TV and with quick set up and an easy on-screen experience users can stream the most talked-about TV across free and paid channels quickly. It also features a simple remote featuring channel shortcut buttons to popular streaming channels and the free Roku mobile app which offers a variety of features including a remote, on screen keyboard, private listening via headphones and more. Automatic software updates deliver new features and functionality over time.

Roku^® Streaming Stick^®+

The Roku Streaming Stick+, known for its high-performance portability, will be sold for $29.99, $20 off the $49.99 MSRP from Nov. 20 – Nov. 30. Ideal for hiding behind the TV, Roku Streaming Stick+ is portable allowing viewers to watch their favorite shows and movies anywhere, anytime during the holiday season and into the new year. Designed to not only be portable, the Roku Streaming Stick+ is great for mounted TVs. The device also offers smooth HD, 4K and HDR streaming and includes a long-range wireless receiver for extended range and a stronger signal plus a voice remote with TV power and volume buttons.

Roku Ultra

The new Roku Ultra, our fastest and most powerful player ever, will be sold for $69.99, $30 off the $99.99 MSRP from Nov. 20 – Nov. 30. Loaded with a new and improved quad-core processor, consumers will enjoy channels that launch in a snap and a responsive interface. Enjoy Roku’s smoothest streaming experience, even in rooms further from a router, now with up to 50% more range. Users also have the choice to wire up over Ethernet if they want. The centerpiece of any home theater, experience spectacular color, contrast, and brightness with Dolby Vision® on compatible TVs. Plus, hear three-dimensional audio that soars above and around with a Dolby Atmos® compatible sound system.

Roku Streambar

The all-new Roku Streambar™ upgrades any TV with powerful streaming and cinematic sound with Dolby Audio and will be $30 off the MSRP of $129.99 and available for just $99.99 from Nov. 20 – Nov. 30. The Roku Streambar offers crisp, clear dialogue and quiets loud commercials, while also offering an expandable system for heart-pounding bass and surround sound via the Roku Wireless Speakers and Roku Wireless Subwoofer. Enjoy simple setup, including everything needed to get started in the box including a Premium High Speed HDMI Cable and a voice remote with TV controls.

Premium Subscription Offers on The Roku Channel from $0.99

For a limited time, Roku customers can explore promotional offers from more than 30 premium subscription partners on The Roku Channel, including SHOWTIME®, STARZ and more. New subscribers can enjoy select premium subscriptions for $0.99 for the first two months. $0.99 offers are redeemable through The Roku Channel from November 26 until November 30, 2020. Remaining Black Friday offers will be available to new subscribers for up to 55% off the first three months and redeemable on The Roku Channel from November 26 until December 4, 2020.

For more information, visit Roku.com.

About Roku, Inc.

Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and TV-related audio devices are available in the U.S. and in select countries through direct retail sales and licensing arrangements with service operators. Roku TV™ models are available in the U.S. and in select countries through licensing arrangements with TV brands. Roku is headquartered in San Jose, Calif. U.S.A.

This press release contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to benefits, impact, features, pricing and availability of the new Roku streaming lineup, including the new Roku SE, the Roku Premier, the Roku Streaming Stick, the Roku Streambar and the Roku Ultra, and the features, benefits and reach of the Roku Channel, the Roku OS and the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2019 and our Quarterly Report on Form 10-Q for the quarter ended September 30, 2020. Copies of reports filed with the SEC are posted on Roku’s website and are available from Roku without charge.

Roku, the Roku logo, Streambar and Streaming Stick are trademarks of Roku, Inc. in the U.S. and in other countries. Trade names, trademarks and service marks of other companies appearing in this press release are the property of their respective holders.