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Rockwell Automation Revolutionizes Motor Controls with Smarter and Safer M100 Electronic Motor Starter

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Rockwell Automation (NYSE: ROK) has unveiled the M100 Electronic Motor Starter, advancing its industrial automation solutions portfolio. The new starter simplifies panel wiring and reduces component complexities while offering enhanced safety features.

Key features include:

  • Point-on-wave (POW) switching technology
  • Zero stacking with no derating up to 55C
  • Removable terminal blocks in screw and push-in variants
  • Support for direct-on-line (DOL) and reversing capabilities
  • Electronic overload protection
  • Phase loss detection and imbalance monitoring
  • Weld detection
  • SIL3 certified models for functional safety

The M100 serves as a cost-effective, space-efficient solution designed to improve performance across various applications while minimizing downtime.

Rockwell Automation (NYSE: ROK) ha presentato il M100 Electronic Motor Starter, arricchendo il suo portafoglio di soluzioni per l'automazione industriale. Il nuovo avviatore semplifica il cablaggio dei pannelli e riduce la complessità dei componenti, offrendo al contempo caratteristiche di sicurezza avanzate.

Le caratteristiche principali includono:

  • Tecnologia di commutazione Point-on-wave (POW)
  • Zero stacking senza derating fino a 55°C
  • Blocchi terminali rimovibili in varianti a vite e push-in
  • Supporto per capacità di avviamento diretto (DOL) e inversione
  • Protezione elettronica contro il sovraccarico
  • Rilevamento della perdita di fase e monitoraggio dell'imbalance
  • Rilevamento della saldatura
  • Modelli certificati SIL3 per la sicurezza funzionale

Il M100 rappresenta una soluzione economica e salvaspazio progettata per migliorare le prestazioni in diverse applicazioni, riducendo al minimo i tempi di inattività.

Rockwell Automation (NYSE: ROK) ha presentado el M100 Electronic Motor Starter, ampliando su cartera de soluciones de automatización industrial. El nuevo arrancador simplifica el cableado de paneles y reduce la complejidad de los componentes, al tiempo que ofrece características de seguridad mejoradas.

Las características clave incluyen:

  • Tecnología de conmutación Point-on-wave (POW)
  • Zero stacking sin derating hasta 55°C
  • Bloques terminales extraíbles en variantes de tornillo y push-in
  • Soporte para capacidades de arranque directo (DOL) e inversión
  • Protección electrónica contra sobrecargas
  • Detección de pérdida de fase y monitoreo de desequilibrio
  • Detección de soldadura
  • Modelos certificados SIL3 para seguridad funcional

El M100 es una solución rentable y eficiente en espacio diseñada para mejorar el rendimiento en diversas aplicaciones, minimizando el tiempo de inactividad.

록웰 오토메이션 (NYSE: ROK)M100 전자 모터 스타터를 공개하며 산업 자동화 솔루션 포트폴리오를 확장했습니다. 새로운 스타터는 패널 배선을 단순화하고 구성 요소의 복잡성을 줄이며 향상된 안전 기능을 제공합니다.

주요 기능은 다음과 같습니다:

  • 포인트 온 웨이브(POW) 스위칭 기술
  • 55°C까지 감량 없이 제로 스태킹
  • 나사 및 푸시인 변형의 분리형 단자대
  • 직접 연결(DOL) 및 역전 기능 지원
  • 전자 과부하 보호
  • 상실 감지 및 불균형 모니터링
  • 용접 감지
  • 기능 안전을 위한 SIL3 인증 모델

M100은 다양한 응용 프로그램에서 성능을 개선하고 가동 중지 시간을 최소화하도록 설계된 비용 효율적이고 공간 효율적인 솔루션입니다.

Rockwell Automation (NYSE: ROK) a dévoilé le M100 Electronic Motor Starter, enrichissant son portefeuille de solutions d'automatisation industrielle. Le nouveau démarreur simplifie le câblage des panneaux et réduit la complexité des composants tout en offrant des fonctionnalités de sécurité améliorées.

Les caractéristiques clés incluent :

  • Technologie de commutation Point-on-wave (POW)
  • Zero stacking sans dégradation jusqu'à 55°C
  • Bornes amovibles en variantes à vis et à insertion
  • Support pour démarrage direct (DOL) et capacités de retournement
  • Protection électronique contre les surcharges
  • Détection de perte de phase et surveillance des déséquilibres
  • Détection de soudure
  • Modèles certifiés SIL3 pour la sécurité fonctionnelle

Le M100 est une solution économique et compacte conçue pour améliorer les performances dans diverses applications tout en minimisant les temps d'arrêt.

Rockwell Automation (NYSE: ROK) hat den M100 Electronic Motor Starter vorgestellt und damit sein Portfolio an Lösungen für die industrielle Automatisierung erweitert. Der neue Starter vereinfacht die Verdrahtung von Schaltschränken und reduziert die Komplexität der Komponenten, während er verbesserte Sicherheitsmerkmale bietet.

Zu den wichtigsten Funktionen gehören:

  • Point-on-wave (POW) Schaltungstechnologie
  • Zero Stacking ohne Abwertung bis zu 55°C
  • Abnehmbare Anschlussklemmen in Schraub- und Push-In-Varianten
  • Unterstützung für Direktanlauf (DOL) und Rückwärtsbetrieb
  • Elektronischer Überlastschutz
  • Phasenausfallüberwachung und Ungleichgewichtsüberwachung
  • Schweißüberwachung
  • SIL3-zertifizierte Modelle für funktionale Sicherheit

Der M100 ist eine kosteneffiziente und platzsparende Lösung, die darauf ausgelegt ist, die Leistung in verschiedenen Anwendungen zu verbessern und die Ausfallzeiten zu minimieren.

Positive
  • Introduction of cost-effective, space-efficient motor starter solution
  • Enhanced safety features with SIL3 certification
  • Advanced functionality reducing component complexity and engineering costs
  • Improved operational efficiency through POW switching technology
Negative
  • None.

Insights

Rockwell Automation's launch of the M100 Electronic Motor Starter represents an incremental advancement in their motor control portfolio rather than a revolutionary market shift. While the product offers technical improvements—including point-on-wave switching, zero stacking without derating up to 55C, and SIL3 certification—these enhancements align with expected evolutionary product development rather than disruptive innovation.

The M100's integrated safety features (electronic overload protection, phase loss detection, imbalance monitoring) and space-efficient design address common pain points in industrial settings. However, the announcement lacks quantifiable metrics regarding market opportunity size, expected adoption rates, or revenue contribution projections.

From a competitive standpoint, this product maintains Rockwell's position in the motor control space but doesn't appear to dramatically alter their market trajectory. The addition of SIL3 certified models reflects the industry's increasing focus on functional safety compliance—a necessary evolution rather than a competitive advantage.

Without specific financial impact details or how this fits into broader growth strategies, this launch appears to be a solid but standard product line extension that keeps Rockwell current in its core business rather than opening significant new revenue streams.

MILWAUKEE, March 31, 2025 /PRNewswire/ -- Rockwell Automation, Inc. (NYSE: ROK), the world's largest company dedicated to industrial automation and digital transformation, today announced the launch of the M100 Electronic Motor Starter, enabling industrial organizations to simplify panel wiring and reduce component and engineering complexities with advanced functional safety solutions and more refined motor starting capabilities.  

Rockwell's traditional motor starters lay a robust foundation for customizable motor control solutions including starting, stopping and protecting motors. Building on this legacy, the new M100 Electronic Motor Starter seamlessly integrates into intelligent motor control setups, boosting productivity and minimizing downtime. It serves as a cost-effective, space-efficient option, boasting an extensive range of features designed to improve performance across various applications. Notably, the M100 incorporates point-on-wave (POW) switching technology. 

The new M100 Electronic Motor Starter offers zero stacking with no derating up to 55C, providing flexibility in installation without compromising performance. Removable terminal blocks, available in both screw and push-in variants, add convenience and adaptability. The M100 also supports direct-on-line (DOL), reversing, and safety capabilities in the same form factor, showcasing its flexibility in various operational scenarios.  

"Our M100 Electronic Motor Starter represents a significant leap forward in motor starting technology and Rockwell's motor control portfolio," said Bill Meindl, business manager for industrial components, Rockwell Automation. "Its advanced features, including point-on-wave switching technology, significantly boosts productivity while minimizing valuable panel space, delivering a powerful solution that aligns with the evolving needs of the industry." 

Embedded features such as electronic overload protection, phase loss detection, phase imbalance monitoring, and weld detection contribute to a comprehensive safety net, making the M100 an invaluable asset in critical operations. Additionally, with the growing importance of functional safety for end users, the M100 represents an expansion in the motor starting portfolio to now include SIL3 certified models, providing added peace of mind and compliance with high safety standards. 

Learn more about the M100 Electronic Motor Starter on Rockwell's website or contact your distributor.  

About Rockwell Automation
Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com

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SOURCE Rockwell Automation, Inc.

FAQ

What are the key features of Rockwell Automation's new M100 Electronic Motor Starter (ROK)?

The M100 features POW switching technology, zero stacking up to 55C, removable terminal blocks, DOL and reversing capabilities, electronic overload protection, phase monitoring, and SIL3 certification.

How does the M100 Electronic Motor Starter improve safety in Rockwell's (ROK) product line?

The M100 includes SIL3 certified models, electronic overload protection, phase loss detection, phase imbalance monitoring, and weld detection features.

What space and installation benefits does Rockwell's (ROK) M100 Motor Starter offer?

It offers zero stacking with no derating up to 55C, space-efficient design, and removable terminal blocks in both screw and push-in variants.

How does the M100 Electronic Motor Starter enhance Rockwell's (ROK) motor control portfolio?

It simplifies panel wiring, reduces component complexity, and integrates advanced functional safety solutions with refined motor starting capabilities.
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