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Rockwell Automation and AWS Collaborate to Transform Manufacturing Through Advanced Industrial Automation Solutions at Hannover Messe 2025

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Rockwell Automation (NYSE: ROK) and Amazon Web Services (AWS) announced a strategic collaboration to accelerate manufacturing industry's digital transformation. The partnership combines Rockwell's operational technology expertise with AWS's cloud capabilities to provide manufacturers with scalable, secure cloud solutions.

Key developments include:

  • Rockwell is expanding its FactoryTalk® Hub to AWS Marketplace, featuring DataMosaix™ industrial DataOps solution and Fiix® computerized maintenance management system
  • AWS has joined the Rockwell Automation PartnerNetwork™ as a Technology Partner
  • The collaboration will be showcased at Hannover Messe, featuring demonstrations of FactoryTalk DataMosaix, Fiix CMMS, and Production Logistics solutions

The partnership aims to enhance operational visibility, optimize asset performance, and deliver actionable insights from factory floor data through cloud connectivity.

Rockwell Automation (NYSE: ROK) e Amazon Web Services (AWS) hanno annunciato una collaborazione strategica per accelerare la trasformazione digitale dell'industria manifatturiera. La partnership combina l'expertise di Rockwell nella tecnologia operativa con le capacità cloud di AWS per fornire ai produttori soluzioni cloud scalabili e sicure.

Sviluppi chiave includono:

  • Rockwell sta espandendo il suo FactoryTalk® Hub nel Marketplace di AWS, includendo la soluzione DataMosaix™ per DataOps industriale e il sistema di gestione della manutenzione computerizzata Fiix®
  • AWS è entrata a far parte del Rockwell Automation PartnerNetwork™ come Partner Tecnologico
  • La collaborazione sarà presentata all'Hannover Messe, con dimostrazioni di FactoryTalk DataMosaix, Fiix CMMS e soluzioni per la logistica di produzione

La partnership mira a migliorare la visibilità operativa, ottimizzare le prestazioni degli asset e fornire approfondimenti utili dai dati del piano di produzione attraverso la connettività cloud.

Rockwell Automation (NYSE: ROK) y Amazon Web Services (AWS) anunciaron una colaboración estratégica para acelerar la transformación digital de la industria manufacturera. La asociación combina la experiencia de Rockwell en tecnología operativa con las capacidades en la nube de AWS para proporcionar a los fabricantes soluciones en la nube escalables y seguras.

Los desarrollos clave incluyen:

  • Rockwell está expandiendo su FactoryTalk® Hub al Marketplace de AWS, presentando la solución DataMosaix™ para DataOps industrial y el sistema de gestión de mantenimiento computarizado Fiix®
  • AWS se ha unido a Rockwell Automation PartnerNetwork™ como Socio Tecnológico
  • La colaboración se mostrará en Hannover Messe, con demostraciones de FactoryTalk DataMosaix, Fiix CMMS y soluciones de logística de producción

La asociación tiene como objetivo mejorar la visibilidad operativa, optimizar el rendimiento de los activos y ofrecer información procesable a partir de los datos del piso de fábrica a través de la conectividad en la nube.

록웰 오토메이션 (NYSE: ROK)아마존 웹 서비스 (AWS)는 제조 산업의 디지털 혁신을 가속화하기 위한 전략적 협력을 발표했습니다. 이 파트너십은 록웰의 운영 기술 전문성과 AWS의 클라우드 기능을 결합하여 제조업체에 확장 가능하고 안전한 클라우드 솔루션을 제공합니다.

주요 개발 사항은 다음과 같습니다:

  • 록웰은 AWS 마켓플레이스에 FactoryTalk® Hub를 확장하고, 산업 데이터 운영(DataOps) 솔루션인 DataMosaix™와 컴퓨터화된 유지보수 관리 시스템인 Fiix®를 포함합니다.
  • AWS는 록웰 오토메이션 파트너 네트워크™에 기술 파트너로 가입했습니다.
  • 협력은 하노버 메세에서 FactoryTalk DataMosaix, Fiix CMMS 및 생산 물류 솔루션의 시연을 통해 선보일 예정입니다.

이 파트너십은 운영 가시성을 향상하고 자산 성능을 최적화하며 공장 바닥 데이터에서 실행 가능한 통찰력을 제공하기 위해 클라우드 연결을 통해 이루어집니다.

Rockwell Automation (NYSE: ROK) et Amazon Web Services (AWS) ont annoncé une collaboration stratégique pour accélérer la transformation numérique de l'industrie manufacturière. Ce partenariat combine l'expertise de Rockwell en technologie opérationnelle avec les capacités cloud d'AWS pour fournir aux fabricants des solutions cloud évolutives et sécurisées.

Les développements clés incluent:

  • Rockwell étend son FactoryTalk® Hub au Marketplace AWS, présentant la solution DataMosaix™ pour DataOps industriel et le système de gestion de maintenance informatisé Fiix®
  • AWS a rejoint le Rockwell Automation PartnerNetwork™ en tant que Partenaire Technologique
  • La collaboration sera présentée à la Hannover Messe, avec des démonstrations de FactoryTalk DataMosaix, Fiix CMMS et des solutions de logistique de production

Ce partenariat vise à améliorer la visibilité opérationnelle, optimiser les performances des actifs et fournir des informations exploitables à partir des données du sol de l'usine grâce à la connectivité cloud.

Rockwell Automation (NYSE: ROK) und Amazon Web Services (AWS) haben eine strategische Zusammenarbeit angekündigt, um die digitale Transformation der Fertigungsindustrie zu beschleunigen. Die Partnerschaft kombiniert Rockwells Fachwissen in der Betriebstechnik mit den Cloud-Funktionen von AWS, um Herstellern skalierbare und sichere Cloud-Lösungen anzubieten.

Wichtige Entwicklungen umfassen:

  • Rockwell erweitert sein FactoryTalk® Hub zum AWS Marketplace und bietet die DataMosaix™-Lösung für industrielle DataOps sowie das computergestützte Wartungsmanagementsystem Fiix® an.
  • AWS ist dem Rockwell Automation PartnerNetwork™ als Technologiepartner beigetreten.
  • Die Zusammenarbeit wird auf der Hannover Messe präsentiert, wo Demonstrationen von FactoryTalk DataMosaix, Fiix CMMS und Produktionslogistiklösungen gezeigt werden.

Die Partnerschaft zielt darauf ab, die betriebliche Sichtbarkeit zu verbessern, die Anlagenleistung zu optimieren und umsetzbare Erkenntnisse aus den Daten der Fertigungsebene durch Cloud-Konnektivität zu liefern.

Positive
  • Strategic partnership with AWS expands ROK's cloud service capabilities
  • New revenue opportunities through AWS Marketplace integration
  • Enhanced product offering with cloud-based solutions for industrial automation
Negative
  • None.

Insights

Rockwell Automation's strategic partnership with AWS represents a significant expansion of their software-as-a-service (SaaS) offerings and potentially opens new revenue streams. By integrating their FactoryTalk Hub solutions into AWS Marketplace, Rockwell is positioning itself to capture recurring revenue through cloud-based industrial automation solutions.

This collaboration addresses a critical market need as manufacturers increasingly seek digital transformation solutions with flexible deployment options. The extension of DataMosaix and Fiix CMMS to AWS Marketplace diversifies Rockwell's distribution channels and could accelerate customer adoption by leveraging AWS's extensive enterprise customer base.

From a competitive standpoint, this partnership strengthens Rockwell's position against both traditional automation competitors and newer cloud-native industrial software providers. The company's focus on industrial DataOps and computerized maintenance systems targets high-value areas where operational improvements directly impact customers' bottom lines.

The timing aligns with increasing industrial investment in cloud migration and digital transformation initiatives. By expanding platform compatibility, Rockwell addresses a key adoption barrier for customers with existing AWS investments or multi-cloud strategies. This cloud-agnostic approach could accelerate sales cycles and reduce customer implementation friction.

This partnership represents a technologically strategic move that bridges the traditional gap between operational technology (OT) and information technology (IT). By connecting factory floor data directly to AWS cloud services, Rockwell enables manufacturers to implement advanced analytics and AI applications that were previously difficult to deploy at scale.

The technical integration focuses on three key solutions: DataMosaix for industrial data management, Fiix CMMS for maintenance optimization, and Production Logistics for autonomous robot fleet management. These address persistent manufacturing challenges around data silos, equipment reliability, and production flexibility.

The AWS infrastructure provides Rockwell with advantages in scalability and global reach. Manufacturers can now deploy Rockwell's solutions with minimal on-premises infrastructure, reducing implementation timelines and IT overhead. The cloud-based approach also enables more frequent software updates and feature additions compared to traditional industrial software deployment models.

The Production Logistics solution particularly stands out as it incorporates AWS-powered AI for real-time production scheduling optimization. This represents a shift toward more intelligent manufacturing systems that can dynamically respond to changing conditions. The single-pane-of-glass approach to managing autonomous mobile robots addresses a growing pain point as more manufacturers adopt heterogeneous automation systems.

The companies combine their expertise to help accelerate the manufacturing industry’s digital transformation with cloud-enabled offerings

DUSSELDORF, Germany--(BUSINESS WIRE)-- Rockwell Automation (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, and Amazon Web Services, Inc. (AWS), today announced they are working together to help streamline and accelerate the digital transformation of the manufacturing industry. By combining Rockwell’s operational technology (OT) with AWS's advanced cloud services and global infrastructure, manufacturers will be equipped with scalable, secure, and flexible cloud solutions that help optimize asset performance, increase operational visibility, and deliver actionable insights from raw data.

Rockwell's deep industry expertise and innovative automation solutions, combined with AWS's advanced cloud capabilities, empower manufacturers to drive digital progress more effectively. With AWS’s significant investments in industrial business units, its focus aligns with Rockwell's core markets, including life sciences, automotive and battery, consumer packaged goods and other industrial sectors. This collaboration enhances how both companies serve shared customers by seamlessly connecting data from the factory floor to the cloud, enabling advanced analytics, AI applications and industrial software solutions.

“Manufacturers need flexible, scalable, and secure solutions to navigate today’s industrial challenges,” said Nicole Denil, vice president, global market access at Rockwell Automation. “By collaborating with AWS, we are unlocking new opportunities for AI-driven insights, edge-to-cloud connectivity, and industrial automation advancements. This allows us to meet customers where they are and enable them to run on their cloud platform of choice.”

As part of this relationship, Rockwell is expanding its software-as-a-service within FactoryTalk® Hub to AWS, making its DataMosaix™ industrial DataOps solution and Fiix® computerized maintenance management system (CMMS) available in AWS Marketplace. Additional FactoryTalk Hub solutions will become available in AWS Marketplace later this year, further expanding Rockwell’s cloud-based offerings.

“Our collaboration with Rockwell Automation combines AWS’s cloud computing leadership with Rockwell's industrial automation expertise to deliver more comprehensive and powerful solutions,” said Ozgur Tohumcu, general manager of automotive and manufacturing at AWS.

“Together, we’re empowering manufacturers to make faster decisions and optimize operations, by transforming operational data into actionable insights with AWS cloud intelligence. We're not just deploying technology — we're creating a pathway for industrial enterprises to become more agile, efficient, and competitive in today's rapidly evolving industry."

AWS has also joined the Rockwell Automation PartnerNetwork™ as a Technology Partner. This milestone will be showcased at Hannover Messe from March 31 – April 4, where Rockwell’s latest cloud-enabled industrial solutions will be on display at the AWS booth. Visitors to the booth (located in Hall 15, booth D76) will experience live demonstrations of key Rockwell solutions, now available on AWS, including:

  • FactoryTalk DataMosaix – A cloud-based data management platform that enhances industrial data accessibility and insights, powered by Rockwell’s collaboration with Cognite.
  • Fiix CMMS – A computerized maintenance management system that helps manufacturers optimize asset performance, using AWS’s robust cloud infrastructure.
  • Production Logistics – A single-pane-of-glass solution for managing mixed fleets of autonomous mobile robots (AMRs) with optimized real-time production scheduling using AI powered by AWS.

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 27,000 problem solvers dedicated to our customers in more than 100 countries as of fiscal year end 2024. To learn more about how we are bringing the Connected Enterprise to life across industrial enterprises, visit www.rockwellautomation.com.

About the Rockwell Automation PartnerNetwork

Rockwell Automation believes we're better together—and we do our part by delivering an expansive, global partner ecosystem of market-leading technology, superior support and services, and an integrated and streamlined approach to business. Succeed on an international scale by utilizing our network's breadth of innovative technologies and services that no single vendor can provide alone. To learn more about how the PartnerNetwork is helping to deliver the value of The Connected Enterprise, visit PartnerNetwork Program.

MEDIA CONTACT

Chaya Jacobs

Director, Media & Social

Rockwell Automation

414-305-2784

CJacobs@rockwellautomation.com

Source: Rockwell Automation, Inc.

FAQ

What solutions will Rockwell Automation (ROK) offer through AWS Marketplace?

ROK will offer DataMosaix industrial DataOps solution and Fiix computerized maintenance management system through AWS Marketplace, with additional FactoryTalk Hub solutions planned for later this year.

How will the Rockwell Automation (ROK) and AWS partnership benefit manufacturers?

The partnership will provide manufacturers with scalable cloud solutions that optimize asset performance, increase operational visibility, and transform raw data into actionable insights using AWS cloud intelligence.

What industries will the ROK-AWS collaboration primarily target?

The collaboration will focus on life sciences, automotive and battery, consumer packaged goods, and other industrial sectors.

Where will Rockwell Automation (ROK) showcase its AWS-enabled solutions?

ROK will showcase its cloud-enabled industrial solutions at Hannover Messe from March 31 – April 4 at the AWS booth (Hall 15, booth D76).
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