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Overview
RumbleOn Inc (RMBL) is a disruptive online retail and e-commerce platform that revolutionizes the way pre-owned recreational and automotive vehicles are bought, sold, traded, and financed. The company seamlessly integrates digital marketplace innovation with robust dealership operations in the powersports and automotive sectors. Featuring advanced technology and transparent processes, RumbleOn delivers a fast, efficient, and engaging experience for both consumers and dealers.
Business Model and Operations
RumbleOn operates through two complementary segments: its Powersports dealership group and Wholesale Express, LLC, an asset-light transportation services provider dedicated to the automotive industry. The Powersports group, recognized as a prominent entity in the U.S. marketplace, supports a network of franchises and dealerships offering a wide range of pre-owned vehicles, as well as related products including parts, apparel, accessories, and finance and insurance services. This group is primarily focused on the acquisition, distribution, and sale of pre-owned motorcycles, ATVs, and other powersports vehicles. In contrast, Wholesale Express extends the company’s reach into automotive logistics, effectively managing a vast transportation network between dealerships, auctions, and retail outlets to support vehicle movement across the nation.
Market Position and Value Proposition
As a key player in the online retail space for recreational vehicles, RumbleOn has established itself as a trusted hub for both individual consumers and dealerships. Its innovative approach is highlighted through the integration of branded finance solutions and digital tools crafted to streamline the vehicle financing process. This strategic combination enhances customer engagement through transparency and efficiency, setting RumbleOn apart from traditional dealerships. Leveraging technology, the company not only facilitates vehicle sales but also assists in the trade and finance components of the acquisition process, ensuring a holistic customer experience.
Key Differentiators
- Digital Marketplace Innovation: A user-centric platform that simplifies the buying and selling process with real-time, transparent transactions.
- Comprehensive Service Integration: Combining sales, financing, trade-in options, and transportation services offers a one-stop solution for acquiring pre-owned vehicles.
- Industry Expertise: Deep industry knowledge in both the powersports and automotive segments, supported by a nationwide network of dealerships and partners.
- Customer-Centric Approach: Establishes trust by providing clear, operational insights and a seamless e-commerce experience for varied customer profiles.
Operational Excellence and Strategic Focus
RumbleOn’s strategic focus lies in leveraging technological advancements to optimize dealership operations and maximize process efficiencies. By adopting a model that integrates digital retail, branded financing, and efficient logistics, the company ensures that customers benefit from an engaging, fast, and transparent experience. This multi-dimensional approach not only enhances transaction speed but also enables precise tracking of the vehicle lifecycle from acquisition to final sale, reinforcing its stature as a reliable intermediary within the high-value pre-owned vehicle market.
Industry Relevance and Competitive Landscape
The powersports and automotive retail markets are marked by dynamic consumer behavior, evolving financing models, and a demand for faster, technology-driven solutions. Against this backdrop, RumbleOn positions its business model to address the nuances of the pre-owned vehicle market by offering tailored digital experiences. While traditional dealerships often focus on localized sales, RumbleOn’s scalable and nationwide platform provides enhanced reach and operational flexibility, enabling it to compete with and complement established market players. Its emphasis on clear process integration and digital finance distinguishes its approach in a competitive landscape where customer experience is paramount.
Commitment to Transparency and Expertise
RumbleOn’s detailed operational framework underscores its commitment to transparency, efficiency, and customer satisfaction. By continuously aligning its services with evolving market needs, the company demonstrates expertise in managing complex transactions and streamlining vehicle distribution networks. The use of precise digital tools and data-driven insights not only reinforces operational robustness but also ensures that every transaction adheres to the highest standards of trust and accountability.
Conclusion
In summary, RumbleOn Inc stands as a comprehensive solution for the sale, acquisition, and financing of pre-owned recreational and automotive vehicles. By integrating digital innovation with strategic operational excellence, the company caters to a diverse customer base and upholds industry-leading practices. With its dual-segment approach, RumbleOn seamlessly connects consumers, dealerships, and logistics services, positioning itself as an essential entity in the modern, technology-driven automotive and powersports marketplace.
RumbleOn, Inc. (NASDAQ: RMBL) has announced that shareholders need not take any action regarding a preliminary proxy statement filed by former directors William Coulter and Mark Tkach. The Board of Directors emphasizes its commitment to enhancing shareholder value and consists of six experienced directors, four of whom are independent. The Board's Nominating and Corporate Governance Committee is reviewing candidates for two Class 2 seats up for election. A formal recommendation will be included in a proxy statement to be filed with the SEC for the upcoming 2023 Annual Meeting.
On April 5, 2023, William Coulter and Mark Tkach, holders of approximately 32.2% of RumbleOn's Class B shares, announced their intent to propose four qualified candidates for the Board of Directors at the 2023 Annual Meeting. Despite their prior executive roles, they felt their influence was marginalized, prompting their resignation in February 2022. RumbleOn faced an 82.3% decline in share price over the year leading to concerns regarding its cost structure and inventory management. They criticized the company for inadequate responses to operational issues and proposed changes to improve stockholder value through board refreshment.
RumbleOn, Inc. (NASDAQ: RMBL) reported record full-year and Q4 Powersports unit sales, totaling 81,037 units across segments, leading to $1.8 billion in revenue. The Powersports segment generated $1.4 billion, representing 78% of total revenue, with a gross profit of $429.9 million. Despite the strong sales, the company faced a net loss of $(261.5) million, largely due to a $350.3 million non-cash impairment charge. Adjusted net income was $37.3 million, with adjusted EBITDA at $120.1 million. RumbleOn has also executed over $15 million in SG&A cost reductions and formed a strategic partnership with Camping World (NYSE: CWH). The company maintains strong liquidity with $196.1 million available.
RumbleOn, Inc. (NASDAQ: RMBL) acknowledged a press release from former directors William Coulter and Mark Tkach, who intend to nominate five candidates for three board seats at the upcoming 2023 Annual Meeting of Shareholders. The company confirmed its commitment to appropriate processes regarding these nominations and other governance proposals. Shareholders are not required to take any action at this time. The Board emphasizes its dedication to shareholder communication and long-term value creation.
William Coulter and Mark Tkach, who own approximately 32.5% of Class B shares of RumbleOn (RMBL), have nominated five candidates for three board seats in an open letter to stockholders. Since their resignation in February 2022, RMBL shares have declined by 80.4%, prompting concerns over governance and poor shareholder returns. They criticized the existing board for ignoring their requests for clearer operational guidance and transparency around inventory management, leading to deteriorating financial performance. In pursuit of change, they advocate for a board refresh and separation of the Chairman and CEO roles at the upcoming annual meeting.
RumbleOn, Inc. (NASDAQ: RMBL) has announced that its Chairman & CEO, Marshall Chesrown, and CFO, Blake Lawson, will participate in a fireside chat at the D.A. Davidson 6th Annual Consumer Growth Conference. This event will take place on Tuesday, March 21, 2023, at 8:00 a.m. Eastern Time in New York. The discussion will be webcast live through the Investor Relations section of RumbleOn's website. RumbleOn is recognized as the first technology-based omnichannel powersports platform, aiming to merge digital and physical customer experiences.
RumbleOn, Inc. (NASDAQ: RMBL) is set to announce its fourth quarter and full year 2022 operational and financial results on March 16, 2023, before market opening. A conference call will occur at 7:30 a.m. Central Time (8:30 a.m. Eastern Time) to discuss these results. RumbleOn, headquartered in the Dallas Metroplex, is recognized as the first technology-based omnichannel powersports platform in the U.S., aiming to enhance customer experience by integrating physical and digital assets seamlessly.
RumbleOn, Inc. has announced the promotion of Blake Lawson to Chief Financial Officer, effective January 19, 2023. Lawson brings over 20 years of experience in financial leadership within the powersports industry, having previously served as CFO for RideNow and American Powersports. He will lead RumbleOn's financial strategy, accounting, tax, treasury, and financial operations, contributing to the company's long-term growth and profitability. His appointment is expected to strengthen RumbleOn's management team, enhancing its focus on higher margin segments. Lawson replaces Narinder Sahai, who will transition to a special advisor role.
RumbleOn, Inc. (NASDAQ: RMBL) announced participation in a fireside chat at the 25th ICR Conference on January 9, 2023, at 11:30 a.m. ET. Company officials, including Chairman & CEO Marshall Chesrown and CFO Narinder Sahai, will discuss the innovative omnichannel powersports platform. The event will be webcast live via the Company’s Investor Relations website.
RumbleOn aims to enhance the customer experience by integrating digital and physical platforms in the powersports industry.
RumbleOn, the first technology-based omnichannel powersports platform, announces its participation in the Wolfe Research Consumer Growth Conference on December 6, 2022. The company will host a virtual fireside chat featuring CEO Marshall Chesrown and CFO Narinder Sahai at 9:35 a.m. Eastern Time. The event will be part of the Powersports Panel and accessible via RSVP to Wolfe Research. An archived audio and transcript will be available on RumbleOn's Investor Relations website.