REMAX Sells Master Franchise Rights in Malaysia, Expanding the Global Brand's Presence in Southeast Asia
REMAX (NYSE:RMAX) has announced its expansion into Malaysia through a new regional franchise agreement, further strengthening its presence in Southeast Asia. The operation will be led by Kelly Ang, an experienced entrepreneur with over 20 years in real estate, and will be based in Kuala Lumpur to serve Malaysia's population of 35 million.
REMAX Malaysia has already received recognition, winning the 2025 International Prestige Brand Award from the Asia Excellence Entrepreneur Federation. The company has also launched MAXRefer, an AI-powered global referral platform to facilitate cross-border collaboration. This expansion follows recent successful launches in Côte d'Ivoire and Bahrain, reinforcing REMAX's presence in over 110 countries and territories.
REMAX (NYSE:RMAX) ha annunciato la sua espansione in Malesia con un nuovo accordo di franchising regionale, rafforzando ulteriormente la sua presenza nel Sud-Est asiatico. L'operazione sarà guidata da Kelly Ang, imprenditrice con oltre 20 anni di esperienza nel settore immobiliare, e avrà sede a Kuala Lumpur per servire la popolazione malese di 35 milioni.
REMAX Malaysia ha già ricevuto riconoscimenti, vincendo il 2025 International Prestige Brand Award dall'Asia Excellence Entrepreneur Federation. L'azienda ha inoltre lanciato MAXRefer, una piattaforma globale di referral basata sull'intelligenza artificiale per facilitare la collaborazione transfrontaliera. Questa espansione segue i lanci recenti in Costa d'Avorio e Bahrain, consolidando la presenza di REMAX in oltre 110 paesi e territori.
REMAX (NYSE:RMAX) ha anunciado su expansión en Malasia mediante un nuevo acuerdo de franquicia regional, fortaleciendo aún más su presencia en el sudeste asiático. La operación estará dirigida por Kelly Ang, una empresaria con más de 20 años en el sector inmobiliario, y tendrá su base en Kuala Lumpur para atender a los 35 millones de habitantes de Malasia.
REMAX Malaysia ya ha recibido reconocimientos, ganando el 2025 International Prestige Brand Award otorgado por la Asia Excellence Entrepreneur Federation. La compañía también ha lanzado MAXRefer, una plataforma global de referidos impulsada por IA para facilitar la colaboración transfronteriza. Esta expansión sigue a los recientes lanzamientos en Costa de Marfil y Baréin, reforzando la presencia de REMAX en más de 110 países y territorios.
REMAX (NYSE:RMAX)는 새로운 지역 프랜차이즈 계약을 통해 말레이시아로 확장한다고 발표하며 동남아시아 내 입지를 더욱 강화했습니다. 해당 사업은 부동산 분야에서 20년 이상의 경험을 가진 기업인 Kelly Ang이 이끌며, 말레이시아 인구 3,500만명을 대상으로 쿠알라룸푸르에 기반을 둘 예정입니다.
REMAX Malaysia는 이미 Asia Excellence Entrepreneur Federation로부터 2025 International Prestige Brand Award를 수상하며 인정받았습니다. 또한 국경을 넘는 협업을 돕기 위해 AI 기반의 글로벌 추천 플랫폼 MAXRefer를 출시했습니다. 이번 확장은 코트디부아르와 바레인에서의 최근 출범에 이은 것으로, REMAX의 110개 이상 국가 및 지역에서의 입지를 더욱 공고히 합니다.
REMAX (NYSE:RMAX) a annoncé son expansion en Malaisie via un nouvel accord de franchise régional, renforçant ainsi sa présence en Asie du Sud-Est. L'opération sera dirigée par Kelly Ang, entrepreneuse expérimentée avec plus de 20 ans dans l'immobilier, et sera basée à Kuala Lumpur pour desservir les 35 millions d'habitants de la Malaisie.
REMAX Malaysia a déjà reçu des distinctions, remportant le 2025 International Prestige Brand Award décerné par l'Asia Excellence Entrepreneur Federation. La société a également lancé MAXRefer, une plateforme mondiale de recommandation propulsée par l'IA pour faciliter la collaboration transfrontalière. Cette expansion fait suite aux lancements récents en Côte d'Ivoire et à Bahreïn, renforçant la présence de REMAX dans plus de 110 pays et territoires.
REMAX (NYSE:RMAX) hat seine Expansion nach Malaysia durch eine neue regionale Franchise-Vereinbarung angekündigt und stärkt damit seine Präsenz in Südostasien. Die Operation wird von Kelly Ang geleitet, einer erfahrenen Unternehmerin mit über 20 Jahren in der Immobilienbranche, und wird in Kuala Lumpur angesiedelt sein, um die 35 Millionen Einwohner Malaysias zu betreuen.
REMAX Malaysia wurde bereits ausgezeichnet und erhielt den 2025 International Prestige Brand Award von der Asia Excellence Entrepreneur Federation. Das Unternehmen hat außerdem MAXRefer gestartet, eine KI-gestützte globale Empfehlungsplattform zur Erleichterung grenzüberschreitender Zusammenarbeit. Diese Expansion folgt auf jüngste Markteinführungen in der Elfenbeinküste und Bahrain und festigt REMAX' Präsenz in über 110 Ländern und Gebieten.
- Expansion into Malaysia adds access to a market of 35 million people
- Early recognition with 2025 International Prestige Brand Award
- Launch of new AI-powered MAXRefer platform for global referrals
- Continued global expansion with recent additions in Côte d'Ivoire and Bahrain
- None.
Insights
REMAX's expansion into Malaysia strengthens its global real estate presence, though financial impact remains undetermined without revenue projections.
REMAX has expanded its global footprint by signing a regional franchise agreement in Malaysia, adding to its presence in over 110 countries and territories. Led by Kelly Ang, an entrepreneur with over 20 years of real estate experience, this expansion gives REMAX access to Malaysia's market of 35 million people.
The new franchise will be headquartered in Kuala Lumpur and aims to grow its network of Registered Estate Agents (REAs) and Real Estate Negotiators (RENs). The Malaysia operation has already received recognition through the 2025 International Prestige Brand Award from the Asia Excellence Entrepreneur Federation.
REMAX is supporting its international network with MAXRefer, a new AI-powered global referral platform designed to facilitate cross-border agent collaboration. This technology investment demonstrates REMAX's commitment to leveraging technology for international growth.
This Malaysian expansion follows recent franchise developments in Côte d'Ivoire (Western Africa) and Bahrain, indicating an accelerated international growth strategy. For REMAX, these expansions represent potential new revenue streams through franchise fees and royalties, though no specific financial projections were provided.
While franchise expansions typically generate immediate franchise fee revenue followed by ongoing royalty income, the material impact on REMAX's overall financial performance will depend on the success and scale of these operations relative to the company's existing business. Malaysia's growing real estate market could provide meaningful long-term growth opportunities, but investors should monitor future earnings reports to assess the actual financial contribution of these international expansions.
New region driven by REMAX value proposition and trusted brand reputation.
The newly launched operation is led by experienced entrepreneur and real estate expert Kelly Ang, who cited the REMAX reputation, international network and community-driven approach as key reasons for purchasing the rights to REMAX Malaysia in the thriving Southeast Asian nation with a population of 35 million.
"Having worked in the real estate industry for over two decades, I've developed a deep understanding of market dynamics and consumer needs," said Ang. "Our experience, paired with the robust support system at REMAX, positions us to thrive in this exciting new chapter."
Based in Kuala Lumpur, the capital and largest city, REMAX Malaysia plans to grow its roster of Registered Estate Agents (REAs) and Real Estate Negotiators (RENs) to support clients and communities across the country – all while leaning into the brand's global resources, elite education and productivity-driven culture.
The region's official launch has already garnered accolades, including the 2025 International Prestige Brand Award—presented by the Asia Excellence Entrepreneur Federation (AEEF)—recognizing the professionalism of REMAX Malaysia's affiliates and strength of the REMAX brand.
"REMAX and REMAX Malaysia share a commitment to integrity and client service," Ang added. "We're eager to deliver an elevated experience to both the professionals joining our team and the consumers we serve."
Shawna Gilbert, REMAX Senior Vice President of Global and Commercial, praised Ang's vision and leadership saying, "Kelly Ang is a driven, strategic professional with the expertise to establish REMAX Malaysia as a benchmark for real estate excellence throughout the country."
To further support its international network, REMAX recently launched MAXRefer, an AI-powered global referral platform. MAXReferSM simplifies every step of the referral process – from smart agent matching to secure tracking and built-in referral fee payments – making it easier than ever for REMAX agents to collaborate across borders.
"People recognize REMAX all around the world – and it's the community of outstanding professionals who make REMAX the trusted, productive, and unstoppable brand it is," said Gilbert. "It's our priority to provide global affiliates with the best resources, tools, and support they need to build their businesses."
This launch follows two international milestones: the sale of master franchise rights in Côte d'Ivoire, expanding the REMAX brand's presence across
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
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