REMAX Showcases Agent-Centric Innovations Driving Vision into Action at Annual Broker Owner Conference
REMAX (NYSE:RMAX) hosted its annual Broker Owner Conference (BOC) in Washington, D.C., gathering over 500 attendees to showcase new innovations and strategies. CEO Erik Carlson emphasized the company's accelerated pace of innovation across people, process, products, and technology.
Key announcements included the introduction of new agent-centric tools such as an AI-powered referral system, lead concierge service, and rewards platform for social media activity. The company also unveiled an updated brand identity featuring personalized logotypes and new physical marketing materials.
The conference featured industry experts and speakers, including CNBC's Ron Insana and various coaching professionals, focusing on market trends and growth strategies. The event highlighted REMAX's commitment to maintaining its culture while evolving to meet modern market demands.
REMAX (NYSE:RMAX) ha ospitato la sua conferenza annuale per i Broker Proprietari (BOC) a Washington, D.C., riunendo oltre 500 partecipanti per presentare nuove innovazioni e strategie. Il CEO Erik Carlson ha sottolineato il ritmo accelerato dell'azienda nell'innovazione riguardante persone, processi, prodotti e tecnologia.
Gli annunci principali hanno incluso l'introduzione di nuovi strumenti focalizzati sugli agenti, come un sistema di referral basato sull'intelligenza artificiale, un servizio di assistenza per i lead e una piattaforma di premi per l'attività sui social media. L'azienda ha inoltre svelato una nuova identità di marca aggiornata, con logotipi personalizzati e nuovi materiali di marketing fisici.
La conferenza ha visto la partecipazione di esperti del settore e relatori, tra cui Ron Insana di CNBC e vari professionisti del coaching, concentrandosi sulle tendenze di mercato e sulle strategie di crescita. L'evento ha evidenziato l'impegno di REMAX nel mantenere la propria cultura aziendale pur evolvendosi per rispondere alle esigenze del mercato moderno.
REMAX (NYSE:RMAX) organizó su Conferencia Anual para Propietarios de Corredurías (BOC) en Washington, D.C., reuniendo a más de 500 asistentes para presentar nuevas innovaciones y estrategias. El CEO Erik Carlson destacó el ritmo acelerado de innovación de la compañía en personas, procesos, productos y tecnología.
Los anuncios clave incluyeron la introducción de nuevas herramientas centradas en los agentes, como un sistema de referidos impulsado por inteligencia artificial, un servicio de conserjería para clientes potenciales y una plataforma de recompensas por actividad en redes sociales. La empresa también presentó una identidad de marca actualizada con logotipos personalizados y nuevos materiales de marketing físicos.
La conferencia contó con expertos de la industria y ponentes, incluyendo a Ron Insana de CNBC y varios profesionales del coaching, enfocándose en las tendencias del mercado y estrategias de crecimiento. El evento destacó el compromiso de REMAX de mantener su cultura mientras evoluciona para satisfacer las demandas del mercado moderno.
REMAX (NYSE:RMAX)는 워싱턴 D.C.에서 연례 브로커 소유주 회의(BOC)를 개최하여 500명 이상의 참석자를 모아 새로운 혁신과 전략을 선보였습니다. CEO 에릭 칼슨은 인력, 프로세스, 제품 및 기술 전반에 걸친 회사의 혁신 가속화를 강조했습니다.
주요 발표 내용으로는 AI 기반 추천 시스템, 리드 컨시어지 서비스, 소셜 미디어 활동을 위한 보상 플랫폼과 같은 에이전트 중심의 새로운 도구가 도입되었습니다. 또한 개인화된 로고타입과 새로운 오프라인 마케팅 자료를 포함한 업데이트된 브랜드 아이덴티티도 공개되었습니다.
이번 회의에는 CNBC의 론 인사나와 여러 코칭 전문가 등 업계 전문가들이 참여하여 시장 동향과 성장 전략에 대해 논의했습니다. 이 행사는 현대 시장의 요구에 부응하면서도 REMAX의 문화를 유지하려는 의지를 강조했습니다.
REMAX (NYSE:RMAX) a organisé sa conférence annuelle des propriétaires de courtiers (BOC) à Washington, D.C., rassemblant plus de 500 participants pour présenter de nouvelles innovations et stratégies. Le PDG Erik Carlson a souligné le rythme accéléré d'innovation de l'entreprise dans les domaines des personnes, des processus, des produits et de la technologie.
Parmi les annonces clés, on compte l'introduction de nouveaux outils centrés sur les agents, tels qu'un système de recommandation alimenté par l'IA, un service de conciergerie pour les prospects et une plateforme de récompenses pour l'activité sur les réseaux sociaux. L'entreprise a également dévoilé une identité de marque mise à jour, avec des logotypes personnalisés et de nouveaux supports marketing physiques.
La conférence a réuni des experts du secteur et des intervenants, dont Ron Insana de CNBC et plusieurs professionnels du coaching, qui se sont concentrés sur les tendances du marché et les stratégies de croissance. L'événement a mis en avant l'engagement de REMAX à préserver sa culture tout en évoluant pour répondre aux exigences du marché moderne.
REMAX (NYSE:RMAX) veranstaltete seine jährliche Broker Owner Conference (BOC) in Washington, D.C. und versammelte über 500 Teilnehmer, um neue Innovationen und Strategien vorzustellen. CEO Erik Carlson betonte das beschleunigte Innovationstempo des Unternehmens in den Bereichen Personal, Prozesse, Produkte und Technologie.
Zu den wichtigsten Ankündigungen gehörte die Einführung neuer agentenorientierter Werkzeuge wie ein KI-gestütztes Empfehlungs-System, ein Lead-Concierge-Service und eine Belohnungsplattform für Aktivitäten in sozialen Medien. Zudem präsentierte das Unternehmen eine aktualisierte Markenidentität mit personalisierten Logotypen und neuen physischen Marketingmaterialien.
Die Konferenz bot Branchenexperten und Rednern, darunter Ron Insana von CNBC und verschiedenen Coaching-Profis, eine Plattform, die sich auf Markttrends und Wachstumsstrategien konzentrierte. Die Veranstaltung unterstrich REMAX' Engagement, seine Unternehmenskultur zu bewahren und sich gleichzeitig an die Anforderungen des modernen Marktes anzupassen.
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From new strategies to new energy, REMAX is showing what's possible when an industry giant introduces a faster pace of innovation.
RE/MAX Holdings, Inc. CEO Erik Carlson opened the conference with a powerful message:
"There's a faster pace of play at Headquarters. We're moving quickly – and with purpose – to enhance and modernize the advantages of being with REMAX. We're innovating across the board – via people, process, products and technology. And everything is on the table."
As REMAX agents continue to transform the lives of their clients, the brand continues to transform the experience for its affiliates – listening to their needs, working collectively, and introducing new tools and programs that truly make a difference.
Innovation in Action
Travis Saxton, EVP of Strategy, said the leadership team is focused on providing resources to help agents win more listings, do it in less time, build their businesses and help support brokerage profitability.
"We're moving quickly, and you're going to see great results from this new pace of play," Saxton said. "We're building strategies to help you grow, strategies to help you promote and strategies to help you operate. They'll continue to stack on top of each other."
He shined a spotlight on several key resources designed to give REMAX affiliates a sharper competitive edge. These include a lead concierge service offering curated, high-quality prospects; a global AI-powered referral system connecting agents across the network; and a rewards platform that incentivizes social media activity. Additional tools enhance lead generation and routing through AI-driven websites, support post-sale client communication, automate marketing for stronger ad performance, and introduce an upcoming AI recruitment portal to help brokerages attract top talent.
Building on the momentum of agent-focused announcements, Abby Lee, EVP of Marketing, Communications and Events, highlighted the brand's evolution in the marketplace.
"One of the smartest things we did was put the agent at the center of the brand – because ultimately our brand is REMAX agents," she said of the refreshed REMAX logo and logotype, first introduced in February. The logotype can be personalized to include an agent's professional photo, country flag and so much more.
Lee announced that, in addition to the digital assets launched earlier this year, physical brand materials like yard signs and branded marketing assets are also now available.
Chris Lim, Chief Growth Officer, unveiled a new listing presentation complete with talking points and high-quality materials designed to elevate agent success. He also spoke about how the growth of REMAX is rooted in preserving its elevated culture – not disrupting it.
"Through it all, we've held onto something many brands lose when they scale: our culture. That's our edge," he said.
Lim emphasized evolving with purpose and staying grounded in what matters most – agents, community and values. He made it clear that growth at REMAX is about attracting the trusted, productive, professionals who win listings and close deals.
Lim continued, "When you grow the right way, you don't lose who you are – you become more of it."
Guest Star Highlights
The conference also featured powerhouse guest speakers who brought insight, inspiration and energy:
- CNBC's Ron Insana decoded the economic landscape with clarity and candor – offering real-time analysis of market trends and what lies ahead.
- Three premier industry coaches (Wayne Fredrick, Valerie Garcia, Jared James) provided tips and insights at both the Opening General Session and Closing Session. A fourth, Rachael Yeaman of Buffini & Company, joined them for a lively Closing Session panel discussion.
- Author Ryan Estis closed the event with a masterclass in mindset and momentum, sharing strategies to help leaders and agents level up in today's fast-moving environment.
Leading Into the Future
BOC 2025 made one thing clear: REMAX is moving faster, thinking bigger and building smarter. With a reinforced leadership team, an ever-expanding range of tools and strategies, and a global network of forward-thinking brokerage leaders and trusted, productive agents, the brand is positioned to lead the industry well into the future.
"We're building a whole new structure on a simple, rock-solid foundation," said Carlson. "And we're doing it together – because that is how we continue to win."
1 Source: MMR Strategy Group study of unaided awareness.
About the REMAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 145,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than REMAX, as measured by residential transaction sides. REMAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. REMAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about REMAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about REMAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
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