RE/MAX Strengthens World-Class Technology Platform with Expanded Strategic Partnership and Advanced Back-Office Capabilities
RE/MAX, , a global real estate leader, is expanding its strategic partnership with Inside Real Estate to enhance its MAX/Tech platform. The expansion will introduce the BoldTrail platform to RE/MAX brokerages across the U.S. and Canada, starting in fall 2024. This upgrade adds comprehensive back-office capabilities to the existing front-office tools, creating an end-to-end solution for RE/MAX affiliates.
Key features include:
- BoldTrail BackOffice for streamlined operations
- BoldTrail Recruit for talent acquisition
- CORE Home mobile app for client engagement
- Folio, an AI-powered productivity tool
RE/MAX, un leader globale nel settore immobiliare, sta espandendo la sua partnership strategica con Inside Real Estate per potenziare la sua piattaforma MAX/Tech. L'espansione introdurrà la piattaforma BoldTrail alle agenzie RE/MAX negli Stati Uniti e in Canada, a partire dall'autunno del 2024. Questo aggiornamento aggiunge capacità di back-office complete agli attuali strumenti di front-office, creando una soluzione end-to-end per gli affiliati RE/MAX.
Le caratteristiche chiave includono:
- BoldTrail BackOffice per operazioni semplificate
- BoldTrail Recruit per l'acquisizione di talenti
- CORE Home, un'app mobile per l'impegno con i clienti
- Folio, uno strumento di produttività potenziato dall'IA
RE/MAX, un líder global en el sector inmobiliario, está expandiendo su asociación estratégica con Inside Real Estate para mejorar su plataforma MAX/Tech. La expansión introducirá la plataforma BoldTrail a las franquicias de RE/MAX en EE. UU. y Canadá, comenzando en otoño de 2024. Esta actualización añade capacidades de back-office completas a las herramientas de front-office existentes, creando una solución integral para los afiliados de RE/MAX.
Las características clave incluyen:
- BoldTrail BackOffice para operaciones optimizadas
- BoldTrail Recruit para la adquisición de talento
- CORE Home, una aplicación móvil para el compromiso con los clientes
- Folio, una herramienta de productividad impulsada por IA
RE/MAX는 글로벌 부동산 리더로서 Inside Real Estate와의 전략적 파트너십을 확대하고 있습니다 MAX/Tech 플랫폼을 향상시키기 위해. 이 확장은 2024년 가을부터 미국과 캐나다의 RE/MAX 중개업소에 BoldTrail 플랫폼을 도입할 것입니다. 이 업그레이드는 기존의 프론트 오피스 도구에 포괄적인 백 오피스 기능을 추가하여 RE/MAX 가맹점들을 위한 종합 솔루션을 생성합니다.
주요 기능은 다음과 같습니다:
- 운영을 간소화하기 위한 BoldTrail BackOffice
- 인재 확보를 위한 BoldTrail Recruit
- 클라이언트 참여를 위한 CORE Home 모바일 앱
- AI 기반 생산성 도구, Folio
RE/MAX, un leader mondial de l'immobilier, étoffe son partenariat stratégique avec Inside Real Estate pour améliorer sa plateforme MAX/Tech. Cette expansion introduira la plateforme BoldTrail dans les agences RE/MAX aux États-Unis et au Canada, à partir de l'automne 2024. Cette mise à niveau ajoute des capacités de back-office complètes aux outils de front-office existants, créant ainsi une solution de bout en bout pour les affiliés RE/MAX.
Les principales caractéristiques incluent :
- BoldTrail BackOffice pour des opérations rationalisées
- BoldTrail Recruit pour l'acquisition de talents
- CORE Home, une application mobile pour l'engagement client
- Folio, un outil de productivité alimenté par l'IA
RE/MAX, ein globaler Marktführer im Immobilienbereich, erweitert seine strategische Partnerschaft mit Inside Real Estate, um seine MAX/Tech-Plattform zu verbessern. Die Expansion wird die BoldTrail-Plattform in RE/MAX-Büros in den USA und Kanada ab dem Herbst 2024 einführen. Dieses Upgrade fügt den bestehenden Front-Office-Tools umfassende Backoffice-Funktionalitäten hinzu und schafft so eine End-to-End-Lösung für RE/MAX-Partner.
Die wichtigsten Funktionen umfassen:
- BoldTrail BackOffice für optimierte Abläufe
- BoldTrail Recruit zur Talentakquise
- CORE Home, eine mobile App für die Kundenbindung
- Folio, ein KI-gestütztes Produktivitätstool
- Expansion of strategic partnership with Inside Real Estate to enhance technology offerings
- Introduction of comprehensive back-office capabilities to create an end-to-end platform
- Implementation of AI-driven workflow tools and actionable business insights
- Addition of advanced tools for attracting and retaining top talent
- Launch of CORE Home mobile app to centralize homeownership relationships
- None.
Insights
RE/MAX's expanded partnership with Inside Real Estate marks a significant leap in real estate tech integration. The addition of BoldTrail's back-office suite to MAX/Tech creates a comprehensive end-to-end platform, addressing a important need in the industry. This move could potentially boost operational efficiency and agent productivity, giving RE/MAX a competitive edge.
The platform's AI-driven tools and mobile app integration show RE/MAX's commitment to leveraging cutting-edge technology. However, the true test will be in the seamless integration and user adoption across their vast network. The Q4 2024 rollout gives time for thorough testing and training, which will be critical for successful implementation.
This strategic move by RE/MAX could significantly impact the competitive landscape of real estate technology. By offering a fully integrated platform, RE/MAX is positioning itself to attract and retain top talent in a highly competitive market. The BoldTrail Recruit feature, in particular, could be a game-changer for agent recruitment and retention.
However, the real estate market is currently facing challenges with high interest rates and low inventory. While advanced technology can enhance efficiency, it's important to note that it may not directly address these market pressures. The success of this initiative will largely depend on how effectively it helps agents navigate the current market conditions and deliver value to clients.
The addition of Inside Real Estate's best-in-class back-office suite, enhanced for RE/MAX® brokerages, transforms MAX/Techsm into a comprehensive and fully integrated end-to-end platform.
The strategic partnership, which began in 2022, initially launched "MAX/Tech powered by kvCORE" as a technology enhancement for RE/MAX agents and teams. Now, RE/MAX is adding brokerage functionality to the platform, creating a front-office/back-office alignment that will benefit RE/MAX agents and Broker/Owners alike. The platform features a state-of-the-art user interface, AI-driven workflow tools, and actionable business insights aiming to enhance agent productivity, streamline operations and deliver a superior customer experience. The expansion includes:
- BoldTrail BackOffice: A unified, streamlining solution for managing agent onboarding, transactions, compliance, commissions and more.
- BoldTrail Recruit: Advanced tools for attracting and retaining top talent, and leveraging data and insights to enhance agent productivity.
- CORE Home: A groundbreaking mobile app designed to centralize homeownership relationships, maximizing client engagement and repeat business.
- Folio: An AI-powered solution that organizes emails and transactions to help boost agent productivity and enhance client interactions.
"This is the end-to-end platform our Broker/Owners have been looking for," said Amy Lessinger, President of RE/MAX, LLC. "This expanded strategic partnership represents a major milestone in our commitment to providing RE/MAX affiliates with industry-leading technology that drives productivity and growth, ultimately enhancing the service and value they offer the consumers."
RE/MAX Holdings CEO Erik Carlson added, "RE/MAX has long been a leader in adopting and advancing real estate technology, consistently investing in solutions that empower RE/MAX agents and enhance their productivity, and we think this is the best platform in the industry. RE/MAX agents are the most productive in the industry, as measured by residential transaction sides, and we are committed to helping them stay this way."
The new BoldTrail BackOffice Suite will begin rolling out in Q4 2024.
About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.
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SOURCE RE/MAX, LLC
FAQ
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