RE/MAX Strengthens World-Class Technology Platform with Expanded Strategic Partnership and Advanced Back-Office Capabilities

Rhea-AI Summary

RE/MAX, , a global real estate leader, is expanding its strategic partnership with Inside Real Estate to enhance its MAX/Tech platform. The expansion will introduce the BoldTrail platform to RE/MAX brokerages across the U.S. and Canada, starting in fall 2024. This upgrade adds comprehensive back-office capabilities to the existing front-office tools, creating an end-to-end solution for RE/MAX affiliates.

Key features include:

• BoldTrail BackOffice for streamlined operations
• BoldTrail Recruit for talent acquisition
• CORE Home mobile app for client engagement
• Folio, an AI-powered productivity tool

The enhanced platform aims to boost agent productivity, streamline operations, and improve customer experience. RE/MAX leadership views this as a significant step in providing industry-leading technology to drive growth and maintain RE/MAX agents' position as the most productive in the industry.

Positive

• Expansion of strategic partnership with Inside Real Estate to enhance technology offerings
• Introduction of comprehensive back-office capabilities to create an end-to-end platform
• Implementation of AI-driven workflow tools and actionable business insights
• Addition of advanced tools for attracting and retaining top talent
• Launch of CORE Home mobile app to centralize homeownership relationships

Negative

• None.

Insights

Technology Analyst

RE/MAX's expanded partnership with Inside Real Estate marks a significant leap in real estate tech integration. The addition of BoldTrail's back-office suite to MAX/Tech creates a comprehensive end-to-end platform, addressing a important need in the industry. This move could potentially boost operational efficiency and agent productivity, giving RE/MAX a competitive edge.

The platform's AI-driven tools and mobile app integration show RE/MAX's commitment to leveraging cutting-edge technology. However, the true test will be in the seamless integration and user adoption across their vast network. The Q4 2024 rollout gives time for thorough testing and training, which will be critical for successful implementation.

Real Estate Market Analyst

This strategic move by RE/MAX could significantly impact the competitive landscape of real estate technology. By offering a fully integrated platform, RE/MAX is positioning itself to attract and retain top talent in a highly competitive market. The BoldTrail Recruit feature, in particular, could be a game-changer for agent recruitment and retention.

However, the real estate market is currently facing challenges with high interest rates and low inventory. While advanced technology can enhance efficiency, it's important to note that it may not directly address these market pressures. The success of this initiative will largely depend on how effectively it helps agents navigate the current market conditions and deliver value to clients.

The addition of Inside Real Estate's best-in-class back-office suite, enhanced for RE/MAX® brokerages, transforms MAX/Tech^sm into a comprehensive and fully integrated end-to-end platform.

DENVER, Aug. 20, 2024 /PRNewswire/ -- RE/MAX, LLC, a global leader in residential real estate, is significantly enhancing the value of its technology through an expanded strategic partnership with Inside Real Estate. The move will bring the acclaimed BoldTrail platform to brokerages in all RE/MAX company-owned regions across the U.S. and Canada via a rolling launch starting this fall.

The strategic partnership, which began in 2022, initially launched "MAX/Tech powered by kvCORE" as a technology enhancement for RE/MAX agents and teams. Now, RE/MAX is adding brokerage functionality to the platform, creating a front-office/back-office alignment that will benefit RE/MAX agents and Broker/Owners alike. The platform features a state-of-the-art user interface, AI-driven workflow tools, and actionable business insights aiming to enhance agent productivity, streamline operations and deliver a superior customer experience. The expansion includes:

• BoldTrail BackOffice: A unified, streamlining solution for managing agent onboarding, transactions, compliance, commissions and more.
• BoldTrail Recruit: Advanced tools for attracting and retaining top talent, and leveraging data and insights to enhance agent productivity.
• CORE Home: A groundbreaking mobile app designed to centralize homeownership relationships, maximizing client engagement and repeat business.
• Folio: An AI-powered solution that organizes emails and transactions to help boost agent productivity and enhance client interactions.

"This is the end-to-end platform our Broker/Owners have been looking for," said Amy Lessinger, President of RE/MAX, LLC. "This expanded strategic partnership represents a major milestone in our commitment to providing RE/MAX affiliates with industry-leading technology that drives productivity and growth, ultimately enhancing the service and value they offer the consumers."

RE/MAX Holdings CEO Erik Carlson added, "RE/MAX has long been a leader in adopting and advancing real estate technology, consistently investing in solutions that empower RE/MAX agents and enhance their productivity, and we think this is the best platform in the industry. RE/MAX agents are the most productive in the industry, as measured by residential transaction sides, and we are committed to helping them stay this way."

The new BoldTrail BackOffice Suite will begin rolling out in Q4 2024.

About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with more than 140,000 agents in nearly 9,000 offices and a presence in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. RE/MAX was founded in 1973 by Dave and Gail Liniger, with an innovative, entrepreneurial culture affording its agents and franchisees the flexibility to operate their businesses with great independence. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children's Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit www.remax.com. For the latest news about RE/MAX, please visit news.remax.com.

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SOURCE RE/MAX, LLC

FAQ

What new features is RE/MAX adding to its MAX/Tech platform?

RE/MAX is adding BoldTrail BackOffice, BoldTrail Recruit, CORE Home mobile app, and Folio AI-powered solution to its MAX/Tech platform, creating a comprehensive end-to-end solution for brokerages.

When will RE/MAX (RMAX) start rolling out the new BoldTrail BackOffice Suite?

RE/MAX will begin rolling out the new BoldTrail BackOffice Suite in Q4 2024.

How does the expanded partnership with Inside Real Estate benefit RE/MAX agents?

The expanded partnership aims to enhance agent productivity, streamline operations, and improve customer experience through advanced technology tools and AI-driven solutions.

What regions will have access to the new BoldTrail platform from RE/MAX (RMAX)?

The BoldTrail platform will be available to brokerages in all RE/MAX company-owned regions across the U.S. and Canada.