Better Homes And Gardens Real Estate Offers Tips For Enjoying Your Best Summer At Home

Rhea-AI Summary

Better Homes and Gardens Real Estate LLC has launched its Summer at Home campaign, aiming to inspire consumers to enjoy summer from home with creative ideas and local expertise. According to CMO Jennifer Marchetti, the campaign embraces outdoor experiences and intimate gatherings, reflecting current home lifestyle trends. It offers resources for backyard entertainment and virtual adventures. The campaign is supported by the BHGRE network, providing continuous updates throughout the summer season. The real estate brand is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), serving clients in multiple countries.

Positive

• Launch of Summer at Home campaign encourages consumer engagement during summer.
• Campaign leverages local expertise from BHGRE network to provide relevant content.

Negative

• None.

MADISON, N.J., July 28, 2020 /PRNewswire/ -- Better Homes and Gardens Real Estate LLC, the leading real estate lifestyle brand, announced today its Summer at Home campaign for consumers seeking creative ways of enjoying the summer from their own homes. The campaign was fueled by insights from the Better Homes and Gardens® Real Estate brand's vast network of affiliated brokerages and agents who have their pulse on the latest home lifestyle trends in their communities.

"The summer of 2020 will be defined by trends such as outdoor experiences, more intimate gatherings and home being a haven for staycation experiences. People are looking for inspiration on how to make this time memorable," said Jennifer Marchetti, Chief Marketing Officer at Better Homes and Gardens Real Estate. "Better Homes and Gardens Real Estate was built on a brand that's been an integral part of the American home since 1924. Our lifestyle content helps our clients add style and fun to big and small moments alike. The Summer at Home campaign is a powerful way for our BHGRE® network to showcase their expertise beyond the buying and selling transaction. As part of the only lifestyle brand in real state, BHGRE affiliated agents and brokers have unique access to tools and resources to remain a relevant and meaningful part of consumers' lives 365 days a year."

Whether it's turning your backyard into a movie theater or seeking out virtual ways to connect with cultural institutions across globe, the Summer at Home campaign provides a wide array of ideas, tips and resources to help consumers make the summer of 2020 an unforgettable one.

The Better Homes and Gardens Real Estate Summer at Home campaign was developed using the community expertise of BHGRE affiliated agents and brokerages. It features:

• Local Expertise: Stay local and find out what's happening in your neighborhood with ideas and insights from the BHGRE network of experts.
  
  
• Backyard Fun: Elevate your backyard experience with unique ways to create the ultimate outdoor adventures.
  
  
• Virtual Experiences: Take the trip of your dreams to the top of Mt. Everest, the Great Egyptian Pyramids, or the Great Wall of China all from the comfort of your couch.

Consumers can access the Summer at Home campaign on the BHGRE Life, the brand's content hub that delivers design, lifestyle, and entertaining content throughout the year, as well as BHGRE's social media channels including the Better Homes and Gardens Real Estate Facebook page. The Summer at Home campaign will continue to offer new ideas and inspiration from BHGRE affiliated agents and brokerages throughout the summer season.

About Better Homes and Gardens Real Estate LLC
Better Homes and Gardens Real Estate LLC is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

The growing Better Homes and Gardens® Real Estate network includes nearly 13,000 independent sales associates and more than 370 offices serving home buyers and sellers across the United States, Canada, Jamaica, The Bahamas, Australia and New Zealand.

Better Homes & Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC and used with permission. An Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is independently owned and operated.

Media Contact: 

Marie VanAssendelft
201-724-6372
Marie.vanassendelft@bhgre.com

 

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SOURCE Better Homes and Gardens Real Estate LLC

FAQ

What is the Summer at Home campaign by RLGY?

The Summer at Home campaign by Better Homes and Gardens Real Estate is designed to inspire consumers with creative ways to enjoy summer from home.

Who is leading the Summer at Home campaign for RLGY?

The campaign is spearheaded by Jennifer Marchetti, Chief Marketing Officer at Better Homes and Gardens Real Estate.

How does the Summer at Home campaign support RLGY's network?

The campaign utilizes insights from the Better Homes and Gardens Real Estate network to showcase local expertise and offer relevant home lifestyle tips.

What type of content can consumers expect from the Summer at Home campaign related to RLGY?

Consumers can find ideas for backyard activities, virtual experiences, and local happenings through the Summer at Home campaign.

Is the Summer at Home campaign ongoing?

Yes, the Summer at Home campaign will continue to offer new ideas and resources throughout the summer season.