Rising Cyber Threats Drive CFOs to Prioritize Data Security and Privacy, Increasing Focus on FP&A and Gen AI, States Protiviti's Latest Global Finance Trends Survey
Protiviti's 2024 Global Finance Trends Survey reveals that data security and privacy have become top priorities for CFOs and finance leaders, with 61% rating them as high priority. This shift is driven by new cybersecurity disclosure requirements and rising cyber threats. The survey also highlights the increasing adoption of generative AI in finance departments, with 44% of public organizations employing this technology.
Key findings include:
- Financial planning and profitability analysis is the second-highest priority
- 34% of finance organizations are using generative AI, primarily for process automation and financial forecasting
- 57% of finance leaders report meaningful progress in cost optimization
- 59% of public organizations feel highly prepared for ESG reporting
The survey, conducted among 950+ global finance leaders, shows a shift in CFO responsibilities towards data governance and cybersecurity investments.
Il Rapporto sulle Tendenze Finanziarie Globali 2024 di Protiviti rivela che la sicurezza dei dati e la privacy sono diventate priorità fondamentali per i CFO e i leader finanziari, con il 61% che le considera di alta priorità. Questo cambiamento è guidato da nuovi requisiti di divulgazione sulla cybersecurity e dall'aumento delle minacce informatiche. Il rapporto evidenzia anche l'adozione crescente di AI generativa nei dipartimenti finanziari, con il 44% delle organizzazioni pubbliche che utilizza questa tecnologia.
I risultati chiave includono:
- La pianificazione finanziaria e l'analisi della redditività sono la seconda priorità più alta
- Il 34% delle organizzazioni finanziarie utilizza l'AI generativa, principalmente per l'automazione dei processi e le previsioni finanziarie
- Il 57% dei leader finanziari riporta progressi significativi nell'ottimizzazione dei costi
- Il 59% delle organizzazioni pubbliche si sente molto pronta per la rendicontazione ESG
Il sondaggio, condotto tra oltre 950 leader finanziari globali, mostra un cambiamento nelle responsabilità dei CFO verso la governance dei dati e gli investimenti in cybersecurity.
La Encuesta sobre las Tendencias Financieras Globales 2024 de Protiviti revela que la seguridad de los datos y la privacidad se han convertido en las principales prioridades para los CFO y líderes financieros, con el 61% calificados como alta prioridad. Este cambio se debe a nuevos requisitos de divulgación de ciberseguridad y al aumento de las amenazas cibernéticas. La encuesta también resalta la creciente adopción de IA generativa en los departamentos financieros, con un 44% de las organizaciones públicas utilizando esta tecnología.
Los hallazgos clave incluyen:
- La planificación financiera y el análisis de rentabilidad son la segunda prioridad más alta
- El 34% de las organizaciones financieras utilizan IA generativa, principalmente para la automatización de procesos y la previsión financiera
- El 57% de los líderes financieros informan de un progreso significativo en la optimización de costos
- El 59% de las organizaciones públicas se siente altamente preparada para la presentación de informes ESG
La encuesta, realizada entre más de 950 líderes financieros globales, muestra un cambio en las responsabilidades de los CFO hacia la gobernanza de datos y las inversiones en ciberseguridad.
Protiviti의 2024 글로벌 재무 동향 조사는 데이터 보안 및 개인 정보 보호가 CFO 및 재무 리더의 최우선 과제가 되었으며, 61%가 이를 높은 우선 순위로 평가하고 있음을 보여줍니다. 이러한 변화는 새로운 사이버 보안 공개 요구 사항과 증가하는 사이버 위협에 의해 촉발되었습니다. 조사에서는 생성 AI의 재무 부서에서의 채택 증가를 강조하며, 공공 조직의 44%가 이 기술을 사용하고 있습니다.
주요 발견 사항은 다음과 같습니다:
- 재무 계획 및 수익성 분석이 두 번째로 높은 우선 순위입니다.
- 34%의 재무 조직이 주로 프로세스 자동화 및 재무 예측을 위해 생성 AI를 사용하고 있습니다.
- 57%의 재무 리더가 비용 최적화에 있어 의미 있는 진전을 보고하고 있습니다.
- 59%의 공공 조직이 ESG 보고를 위해 매우 준비가 되어 있다고 느끼고 있습니다.
950명 이상의 글로벌 재무 리더를 대상으로 한 이 조사는 CFO의 책임이 데이터 거버넌스 및 사이버 보안 투자로 변화하고 있음을 보여줍니다.
L'enquête de Protiviti sur les tendances financières mondiales 2024 révèle que la sécurité des données et la confidentialité sont devenues des priorités majeures pour les CFO et les dirigeants financiers, avec 61% les considérant comme une haute priorité. Ce changement est motivé par de nouvelles exigences de divulgation en matière de cybersécurité et par la montée des menaces informatiques. L'enquête souligne également l'adoption croissante de l'IA générative dans les départements financiers, avec 44% des organisations publiques utilisant cette technologie.
Les principales conclusions incluent :
- La planification financière et l'analyse de rentabilité sont la deuxième priorité la plus élevée
- 34% des organisations financières utilisent l'IA générative, principalement pour l'automatisation des processus et la prévision financière
- 57% des dirigeants financiers rapportent des progrès significatifs dans l'optimisation des coûts
- 59% des organisations publiques se sentent très préparées pour les rapports ESG
L'enquête, menée auprès de plus de 950 dirigeants financiers mondiaux, montre un changement dans les responsabilités des CFO vers la gouvernance des données et les investissements en cybersécurité.
Die globale Finanztrendanalyse 2024 von Protiviti zeigt, dass Datensicherheit und Datenschutz für CFOs und Finanzleiter zu den obersten Prioritäten geworden sind, wobei 61% diese als hohe Priorität einstufen. Dieser Wandel wird durch neue Anforderungen an die Offenlegung von Cybersicherheit und die steigenden Cyber-Bedrohungen vorangetrieben. Die Umfrage hebt auch die zunehmende Einführung von generativer KI in den Finanzabteilungen hervor, wobei 44% der öffentlichen Organisationen diese Technologie einsetzen.
Wesentliche Ergebnisse sind:
- Finanzplanung und Rentabilitätsanalyse ist die zweithöchste Priorität
- 34% der Finanzorganisationen nutzen generative KI, hauptsächlich zur Prozessautomatisierung und finanziellen Prognose
- 57% der Finanzleiter berichten von bedeutenden Fortschritten bei der Kostenoptimierung
- 59% der öffentlichen Organisationen fühlen sich gut vorbereitet für die ESG-Berichterstattung
Die Umfrage wurde unter mehr als 950 globalen Finanzführern durchgeführt und zeigt einen Wandel der Verantwortlichkeiten der CFO hin zu Datenverwaltung und Investitionen in Cybersicherheit.
- None.
- None.
Generative AI is becoming table stakes, with
The finance function is increasingly feeding the demands of stakeholders hungry for non-financial, structured and unstructured data. Coupled with the growing need for sophisticated controls, accuracy assurance and compliance savvy to safeguard this data, there is a shift in the role of CFOs, to elevate their responsibilities for data governance and for ensuring appropriate investments are made in cybersecurity capabilities. The survey also found that generative AI is now being employed by one in three finance organizations, with process automation and financial forecasting representing the most common uses of the technology.
"In previous survey years, many would have raised their eyebrows at CFOs partnering with CISOs on security and privacy data concerns, as these would have fallen in the CISO's purview," said Christopher Wright, global leader of Protiviti's Business Performance Improvement solution. "Now, new cybersecurity disclosure and reporting requirements, along with customers' and vendors' growing expectations for organizations to keep data private and secure, also require the CFO's hands on the wheel to remain compliant and maintain high data governance standards."
Generative AI Moves Forward in Finance
CFOs and other finance leaders are focused on advancing generative AI deployments that can support increasing revenue and improving profitability. The survey found that among those finance organizations employing generative AI (
"Generative AI has immediate benefits for financial organizations, such as process automation and financial forecasting," said Wright. "CFOs and finance leaders have been using AI tools to generate valuable returns in both budgeting, forecasting and cash flow management and cost optimization. The Finance Trends Survey points out that the finance functions are using AI to help process large data pools in efficient ways. This is especially crucial within a function that is so data heavy and for which it is imperative to process both structured and unstructured data."
Financial Planning and Analysis (FP&A) is Second Highest Priority
Effective FP&A practices have become essential as companies continue to satisfy the mandate to drive value and optimize costs. Results indicate that
A majority of CFOs and finance leaders (
ESG reporting also continues to be a priority for finance leaders, with
Top 10 Priorities
In the survey of over 950 global finance leaders, including CFOs, vice presidents, directors and managers, conducted online in the second and third quarters of 2024, participants ranked their priorities for the coming year. The results indicate the top 10 finance priorities are:
2024 Rank | 2023 Rank | |
1 | Security and privacy of data | 5 |
2 | Financial planning and profitability analysis and reporting | N/A |
3 | Strategic planning | 6 |
4 | Routine reporting and closing activities | 10 |
5 | Process improvement | 11 |
6 | Leadership (within your organization) | 23 |
7 | Enhanced data analytics | 7 |
8 | Cloud-based applications | 9 |
9 | ESG metrics and measurement | 1 |
10 | Changing demands and expectations of internal customers | 15 |
*In this year's survey, we consolidated and reduced the number of finance areas that respondents rated from 24 to 15. |
Survey Resources Available
Key findings of the Protiviti 2024 Finance Trends Survey are available here for digital exploration on the firm's website. The site also offers a complimentary download of the full survey report in PDF format, including recommended action items for CFOs, and an infographic. On Sept. 24 and Oct. 24, Protiviti will host two complimentary 60-minute webinars to discuss the survey results and their implications. To attend the webinars, register here.
About Protiviti
Protiviti (www.protiviti.com) is a global consulting firm that delivers deep expertise, objective insights, a tailored approach and unparalleled collaboration to help leaders confidently face the future. Protiviti and its independent and locally owned member firms provide clients with consulting and managed solutions in finance, technology, operations, data, digital, legal, HR, risk and internal audit through a network of more than 90 offices in over 25 countries.
Named to the Fortune 100 Best Companies to Work For® list for the 10th consecutive year, Protiviti has served more than 80 percent of Fortune 100 and nearly 80 percent of Fortune 500 companies. The firm also works with government agencies and smaller, growing companies, including those looking to go public. Protiviti is a wholly owned subsidiary of Robert Half (NYSE: RHI).
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SOURCE Protiviti
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