Fraud Prevention Made Even Stronger with the Launch of LexisNexis Emailage
LexisNexis Risk Solutions launched LexisNexis Emailage, a fraud risk scoring solution leveraging email intelligence to enhance fraud detection and user experience in digital transactions. This tool enables businesses to assess risks effectively, approve transactions swiftly, and counter evolving fraud tactics. Following the February 2020 acquisition of Emailage, it integrates patented analytics to bolster risk management. The solution employs a global network to offer comprehensive insights, aiding in online transaction fraud prevention and increasing legitimate customer approvals.
- Launch of LexisNexis Emailage enhances fraud detection capabilities.
- Utilizes email intelligence for improved risk assessment.
- Increases revenue by auto-approving legitimate consumers.
- None.
ATLANTA, Nov. 16, 2020 /PRNewswire/ -- LexisNexis® Risk Solutions today announced the availability of LexisNexis® Emailage®, a powerful fraud risk scoring solution fueled by email intelligence to help companies balance a seamless user experience with robust fraud detection and prevention capabilities. This solution helps solve both of these challenges by allowing organizations to confidently assess risk, approve transactions faster and more effectively outsmart quickly changing fraud tactics within digital transactions.
LexisNexis Emailage reimagines fraud detection by using email intelligence as a core risk identifier. Email is a unique global identifier that unlocks digital engagement and transactions in every industry because it is one of the most commonly used components of an online transaction. Email is rich with transaction history and difficult to change because it links to an individual's online accounts.
"Consumers want to connect through an increasing number of channels and they expect a consistent, frictionless experience each time. However, businesses are often pulled between the tensions of deterring fraud and trying to deliver the best user experience," said Kimberly Sutherland, vice president of fraud and identity strategy at LexisNexis Risk Solutions. "We believe it's possible to do both. LexisNexis Emailage is a proven risk assessment tool utilizing the user's email address at the core. Businesses receive the benefits of real-time global email risk intelligence for true consumer insights delivered via a continual feedback loop. This yields a rapidly growing force working together to outsmart fraudsters."
Fueled by continuously updating global digital insights, the LexisNexis Risk Solutions global network gives companies risk decision confidence that is always improving. With billions of digital identifiers in the network, LexisNexis Emailage brings together physical and digital risk signals to create a holistic view of the consumer risk associated with a transaction.
LexisNexis Emailage can be part of a comprehensive fraud and identity program that:
- Identifies and prevents online transaction fraud
- Gauges the risk associated with a consumer's email address through an email risk score
- Increases top-line revenue by auto-approving more legitimate consumers
- Helps users make confident, efficient manual review decisions
- Works with other solutions from LexisNexis Risk Solutions to supplement overall risk management
In February 2020, LexisNexis Risk Solutions acquired Emailage, a fraud prevention and risk management solutions provider. Now fully integrated into the Business Services group of LexisNexis Risk Solutions, LexisNexis Emailage uses a patented, proprietary analytic approach to reimagine fraud detection.
Attend a session on LexisNexis Emailage at the Digital Identity Summit on November 19, 2020 at 11:00am ET to learn how powerful data and advanced analytics combined with Emailage's multi-faceted predictive solutions detects and blocks complex fraud in near real time while minimizing friction for trusted customers.
About LexisNexis Risk Solutions
LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers across industries. For more information, please visit www.risk.lexisnexis.com and www.relx.com.
Media Contact:
Marcy Theobald
1.678.232.0948
Marcy.Theobald@lexisnexisrisk.com
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SOURCE LexisNexis Risk Solutions
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