Real September Agent Survey Reveals Uptick in Agent Optimism Despite Mortgage Rate and Election Uncertainty
Real Brokerage's September 2024 Agent Survey shows increasing optimism in the real estate market despite challenges. The Agent Optimism Index rose to 67.0 from 59.3 in August, with 64% of agents feeling more optimistic about the next 12 months. 74% of agents reported election uncertainty is causing clients to delay housing decisions.
Key findings reveal that affordability remains the top challenge at 48%, followed by inventory at 22%. For meaningful market growth in 2025, 46% of agents believe mortgage rates need to drop to 5.0-5.5%. The survey also shows a shift in market dynamics, with 38% reporting a seller's market (down from 41%), 40% a balanced market, and 23% a buyer's market (up from 20%).
Il sondaggio sugli agenti di Real Brokerage di settembre 2024 mostra un crescente ottimismo nel mercato immobiliare nonostante le sfide. L'Indice di Ottimismo degli Agenti è salito a 67,0 rispetto al 59,3 di agosto, con il 64% degli agenti che si sente più ottimista riguardo ai prossimi 12 mesi. Il 74% degli agenti ha riportato che l'incertezza elettorale sta causando ai clienti di posticipare le decisioni riguardo all'abitazione.
I risultati chiave rivelano che l'accessibilità rimane la principale sfida con il 48%, seguita dall'inventario con il 22%. Per una crescita significante del mercato nel 2025, il 46% degli agenti crede che i tassi ipotecari debbano scendere a 5,0-5,5%. Il sondaggio mostra anche un cambiamento nelle dinamiche di mercato, con il 38% che riporta un mercato a favore dei venditori (in calo rispetto al 41%), il 40% un mercato equilibrato e il 23% un mercato a favore degli acquirenti (in aumento dal 20%).
La Encuesta de Agentes de Real Brokerage de septiembre de 2024 muestra un creciente optimismo en el mercado inmobiliario a pesar de los desafíos. El Índice de Optimismo de los Agentes aumentó a 67.0 desde 59.3 en agosto, con el 64% de los agentes sintiéndose más optimistas sobre los próximos 12 meses. El 74% de los agentes indicó que la incertidumbre electoral está provocando que los clientes retrasen las decisiones sobre vivienda.
Los hallazgos clave revelan que la asequibilidad sigue siendo el principal desafío con un 48%, seguido por el inventario con un 22%. Para un crecimiento significativo del mercado en 2025, el 46% de los agentes cree que las tasas hipotecarias deben bajar a 5.0-5.5%. La encuesta también muestra un cambio en la dinámica del mercado, con el 38% reportando un mercado de vendedores (a la baja desde el 41%), el 40% un mercado equilibrado y el 23% un mercado de compradores (en aumento desde el 20%).
Real Brokerage의 2024년 9월 에이전트 설문조사는 도전 과제가 있음에도 불구하고 부동산 시장에 대한 낙관론이 증가하고 있음을 보여줍니다. 에이전트 낙관 지수는 8월의 59.3에서 67.0으로 상승했으며, 에이전트의 64%가 향후 12개월에 대해 더 낙관적이라고 느끼고 있습니다. 에이전트의 74%는 선거 불확실성이 고객이 주거 결정을 미루게 하고 있다고 보고했습니다.
주요 결과로는 접근성 문제가 48%로 가장 큰 도전 과제로 나타났고, 그 다음은 재고 문제로 22%를 차지했습니다. 2025년 의미 있는 시장 성장을 위해 46%의 에이전트는 주택담보대출 금리가 5.0-5.5%로 떨어져야 한다고 믿고 있습니다. 설문조사 또한 시장 역학의 변화를 보여주는데, 38%가 판매자 시장을 보고하고 있으며(41%에서 하락), 40%가 균형 시장, 23%가 구매자 시장(20%에서 증가)을 보고했습니다.
Le sondage des agents de Real Brokerage de septembre 2024 montre un optimisme croissant sur le marché immobilier malgré les défis. L'Indice d'Optimisme des Agents a augmenté à 67,0 par rapport à 59,3 en août, 64 % des agents se sentant plus optimistes quant aux 12 prochains mois. 74 % des agents ont indiqué que l'incertitude électorale pousse les clients à retarder leurs décisions en matière de logement.
Les principales conclusions révèlent que l'accessibilité reste le principal défi à 48 %, suivi de l'inventaire à 22 %. Pour une croissance significative du marché en 2025, 46 % des agents estiment que les taux hypothécaires doivent descendre à 5,0-5,5 %. L'enquête montre également un changement dans la dynamique du marché, avec 38 % rapportant un marché de vendeurs (en baisse par rapport à 41 %), 40 % un marché équilibré, et 23 % un marché de acheteurs (en hausse par rapport à 20 %).
Die Umfrage unter den Agenten von Real Brokerage im September 2024 zeigt zunehmenden Optimismus auf dem Immobilienmarkt trotz der Herausforderungen. Der Agenten-Optimismus-Index stieg von 59,3 im August auf 67,0, wobei 64% der Agenten sich optimistischer über die nächsten 12 Monate fühlen. 74% der Agenten berichten, dass die Wahlunsicherheit dazu führt, dass Kunden ihre Wohnungsentscheidungen aufschieben.
Wichtige Ergebnisse zeigen, dass die Erschwinglichkeit mit 48% die größte Herausforderung bleibt, gefolgt von dem Inventar mit 22%. Für ein signifikantes Marktwachstum im Jahr 2025 glauben 46% der Agenten, dass die Hypothekenzinsen auf 5,0-5,5% sinken müssen. Die Umfrage zeigt zudem eine Veränderung in den Marktdynamiken, wobei 38% von einem Verkäufermarkt berichten (ein Rückgang von 41%), 40% von einem ausgewogenen Markt und 23% von einem Käufermarkt (ein Anstieg von 20%).
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Agents Say Mortgage Rates Below
“Although agents are optimistic that mortgage rates below the mid
“Affordability remains the biggest challenge for buyers,” said Sharran Srivatsaa, President of Real. “Given the Fed’s rate-cut path remains uncertain, Real remains focused on developing tools, training, and technology that help our agents serve their clients effectively, no matter the market conditions.”
Key Survey Findings: Agent Insights on Upcoming Presidential Election
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Election Uncertainty Delays Buyer Activity: Seventy-four percent (
74% ) of agents reported that election uncertainty is causing some clients to delay home buying or selling decisions until after the election. Eighteen percent (18% ) said the election is not influencing decisions, while8% were unsure. -
Housing Policy a Focus for Voters: Twenty-six percent (
26% ) of agents believe housing policy will be a major issue in the election, while35% expect it to play a minor role. Nineteen percent (19% ) believe housing policy will not be a significant factor for voters, and21% were uncertain. -
Mixed Sentiment on Home Prices Post-Election: When asked whether clients had expressed concerns about the election’s impact on home prices,
18.5% of agents reported clients are optimistic that prices may rise, while24% are concerned prices could fall. Thirty-six percent (36% ) said buyers and sellers are not focused on election-related concerns, and21% reported mixed or uncertain responses.
Key Survey Findings: Market Trends and Insights
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Agent Optimism Index Improves in September: Agents were asked, “Compared to one month ago, are you more optimistic or pessimistic about the outlook for your primary market over the next 12 months?”. Forty-six percent (
46% ) felt more optimistic, with an additional18% feeling significantly more optimistic. This outweighed the9% feeling more pessimistic and2% significantly more pessimistic, while24% remained neutral.
The weighted Agent Optimism Index rose to 67.0, up from 59.3 in August, with scores above 50 indicating a net positive outlook. Agent optimism improved across both theU.S. andCanada . -
Market Remains Balanced as Buyer Power Increases: When asked whether their market was a buyer’s or seller’s market,
38% of agents identified a seller’s market, down from41% in August. Forty percent (40% ) said their market was balanced, largely consistent with39% in August, while the share of agents reporting a buyer’s market increased to23% , up from20% . -
Affordability and Inventory Remain Key Challenges: Affordability remains the top concern for prospective home buyers. Forty-eight percent of agents identified affordability/mortgage rates as the top challenge for prospective home buyers, down from
53% in August, likely the result of the easing of mortgage rates in September. Lack of inventory rose to22% of respondents, up from20% ; economic uncertainty increased to20% , from18% in August; and buyer competition inched up to6% from5% in August. -
North American Industry Transactions Show Modest Improvement, Though Continue Downward Trend: Agents reported a year-over-year decline in industry home sale transactions in September. The Transaction Growth Index increased to 46.6, up from 41.6 in August, signaling progress but still indicating contraction as it remains below 50. This aligns with the
3.5% year-over-year decline in September existing home sales reported by the National Association of Realtors (NAR). -
Lower Mortgage Rates Needed to Unlock Growth: Agents were asked what mortgage rate would drive a
10% or more increase in home sales in 2025 compared to 2024. The responses indicate that further reductions from current levels would be necessary to stimulate meaningful market growth:-
3% of agents believe that current mortgage rates between6.0% to6.5% would be sufficient to generate a10% or more increase in sales. -
18% expect that rates easing to5.5% to6.0% could drive this level of growth. -
46% of agents say that rates between5.0% to5.5% would be sufficient to unlock a meaningful (10% or greater) increase in sales. -
24% believe mortgage rates between4.5% to5.0% , would be required. -
5% of agents think that only a significant drop below4.5% would unlock a10% or more increase in sales activity.
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A summary presentation of these results can be found on Real’s investor relations website at the link here.
About the Survey
The Real Brokerage September 2024 Agent Survey included responses from over 200 real estate agents across
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence in all 50 states throughout the
Forward-Looking Information
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View source version on businesswire.com: https://www.businesswire.com/news/home/20241029261334/en/
Investor inquiries:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
press@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
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