Nation’s Largest Minority and Woman-Owned Brokerage Joins Real
The Real Brokerage Inc. announced that Village Premier Collection, the largest minority and woman-owned independent brokerage, has joined their Private Label program, bringing $665 million in annual home sales across six states. Cheri Benjamin, an accomplished entrepreneur and U.S. Air Force veteran, leads Village Premier, which has rapidly grown under her leadership. Real's programs offer independent brokerages the benefits of their tech-first platform while maintaining their own brand.
- Real Brokerage Inc. continues to grow its network by bringing in Village Premier Collection, the largest minority and woman-owned independent brokerage with $665 million in annual home sales.
- Under the leadership of Cheri Benjamin, Village Premier Collection has experienced significant growth, expanding from three offices to nearly 500 agents across multiple states.
- Real's Private Label program offers independent brokerages like Village Premier the opportunity to leverage Real's tech-focused platform while preserving their own brand identity.
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With
An accomplished entrepreneur, coach, speaker, author and
“I’ve known and admired Cheri for many years, and I couldn’t be more excited that she sees the value of aligning Village Premier with Real. Her values and business approach mesh seamlessly with Real so this couldn’t be a better fit,” Real President Sharran Srivatsaa said. “The Private Label program was designed for brokerages like Village Premier Collection that have built successful businesses on their own, but that will benefit from the resources of a larger platform. I’m excited to welcome Village Premier to Real and look forward to a long and beneficial partnership.”
Since Benjamin’s acquisition just prior to the pandemic, Village Premier has grown from three offices with 67 agents serving the
“At Village Premier, our priority has been to build a community where every agent feels safe and is connected by a shared vision. We believe in reaching down and pulling someone up, and that’s in complete alignment with how Real has built its business. It’s a culture that accepts differences, rewards collaboration over competition and where agents are given the ability to build profitable careers,” Benjamin said.
Benjamin began as an agent in 2006. Her insights and expertise on the real estate industry have garnered national and local recognition.
Introduced in January 2024, Real’s Private Label and ProTeams programs make it easy for independent brokerages and teams to join the company. Through Private Label, Real’s white label program, independent brokerages are able to maintain their own brand, while reaping the benefits associated with being a part of Real. ProTeams, which is available to all teams, leverages Real’s proprietary transaction management platform to provide the flexibility to customize team members’ caps, splits and fees down to the individual team member level, allowing them to maintain their current structure.
About Real
Real (NASDAQ: REAX) is a real estate experience company working to make life’s most complex transaction simple. The fast-growing company combines essential real estate, mortgage and closing services with powerful technology to deliver a single seamless end-to-end consumer experience, guided by trusted agents. With a presence throughout the
Forward-Looking Information
This press release contains forward-looking information within the meaning of applicable Canadian securities laws. Forward-looking information is often, but not always, identified by the use of words such as “seek”, “anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and “intend” and statements that an event or result “may”, “will”, “should”, “could” or “might” occur or be achieved and other similar expressions. These statements reflect management’s current beliefs and are based on information currently available to management as of the date hereof. Forward-looking information in this press release includes, without limiting the foregoing, expectations regarding the success of Real’s programs that are available to agents and Real’s ability to continue to attract agents.
Forward-looking information is based on assumptions that may prove to be incorrect, including but not limited to Real’s business objectives, expected growth, results of operations, performance, business projects and opportunities and financial results. Real considers these assumptions to be reasonable in the circumstances. However, forward-looking information is subject to known and unknown risks, uncertainties and other factors that could cause actual results, performance or achievements to differ materially from those expressed or implied in the forward-looking information. Important factors that could cause such differences include, but are not limited to, slowdowns in real estate markets, economic and industry downturns, the success of Real’s programs and Real’s ability to attract new agents and retain current agents. These factors should be carefully considered and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, Real cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and Real assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240501320344/en/
Investor inquiries:
Ravi Jani
Vice President, Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com
908.280.2515
For media inquiries:
Elisabeth Warrick
Senior Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com
201.564.4221
Source: The Real Brokerage Inc.
FAQ
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What programs did Real announce in January 2024 to enable independent brokerages and teams to join the company?
