The RealReal Provides Monthly Business Update
The RealReal (Nasdaq: REAL) reported a strong business update for November 2021, revealing a gross merchandise value (GMV) of approximately $146 million, a 51% increase year-over-year. Notably, Black Friday 2021 marked their largest single day of GMV ever. The average order value (AOV) rose to around $514, reflecting a 17% increase from 2020. The company's transparency in sharing monthly GMV and AOV aims to better convey the impacts of the COVID-19 pandemic on its business performance. The RealReal will continue this disclosure trend through 2021.
- November GMV reached approximately $146 million, a 51% increase year-over-year.
- Black Friday 2021 was the largest single day of GMV ever for the company.
- Average Order Value increased to around $514, a 17% rise from 2020.
- Strong GMV growth driven by Black Friday through Cyber Monday with 49% growth.
- None.
SAN FRANCISCO, Dec. 02, 2021 (GLOBE NEWSWIRE) -- The RealReal (Nasdaq: REAL)—the world’s largest online marketplace for authenticated, resale luxury goods—today provided a business update. November gross merchandise value (GMV) was approximately
The RealReal’s strong GMV growth in November was driven in part by Black Friday through Cyber Monday with
November average order value (AOV) was approximately
The RealReal believes that disclosing monthly GMV and AOV will provide additional transparency regarding the effects of the COVID-19 pandemic on its business. Consistent with SEC guidance regarding the impacts of the COVID-19 pandemic, the company intends to provide monthly GMV and AOV through the end of 2021.
The following table represents GMV and AOV growth rates for September, October and November 2021, 2020 and 2019:
| 2021 vs. 2020 | 2021 vs. 2019 | ||||||||||||||||||
| September | October | November | September | October | November | ||||||||||||||
| GMV | 44 | % | 45 | % | 51 | % | 44 | % | 38 | % | 46 | % | |||||||
| AOV | 9 | % | 13 | % | 17 | % | 10 | % | 7 | % | 10 | % | |||||||
The information in this press release reflects preliminary information available as of the date of this release.
About The RealReal, Inc.
The RealReal is the world’s largest online marketplace for authenticated, resale luxury goods, with more than 24 million members. With a rigorous authentication process overseen by experts, The RealReal provides a safe and reliable platform for consumers to buy and sell their luxury items. We have hundreds of in-house gemologists, horologists and brand authenticators who inspect thousands of items each day. As a sustainable company, we give new life to pieces by thousands of brands across numerous categories—including women's and men's fashion, fine jewelry and watches, art and home—in support of the circular economy. We make selling effortless with free virtual appointments, in-home pickup, drop-off and direct shipping. We do all of the work for consignors, including authenticating, using AI and machine learning to determine optimal pricing, photographing and listing their items, as well as handling shipping and customer service. At our 18 retail locations, including our 15 shoppable stores, customers can sell, meet with our experts and receive free valuations.
Investor Relations Contact:
Caitlin Howe
Vice President, Investor Relations
IR@TheRealReal.com
Press Contact:
Erin Santy
Head of Communications
pr@therealreal.com
Forward Looking Statements
This press release contains forward-looking statements relating to, among other things, the future performance of The RealReal that are based on the company’s current expectations, forecasts and assumptions and involve risks and uncertainties. In some cases, you can identify forward-looking statements by terminology such as “may,” “will,” “should,” “could,” “expect,” “plan,” "anticipate,” “believe,” “estimate,” “predict,” “intend,” “potential,” “continue,” “ongoing” or the negative of these terms or other comparable terminology. These statements include, but are not limited to, statements about future operating results, including the amounts of our operating expense and capital expenditure reductions and our strategies, plans, commitments, objectives and goals, in particular in the context of the impacts of the COVID-19 pandemic and the recent social unrest. Actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance. Other factors that could cause or contribute to such differences include, but are not limited to, the impact of the COVID-19 pandemic on our operations, any failure to generate a supply of consigned goods, pricing pressure on the consignment market resulting from discounting in the market for new goods, failure to efficiently and effectively operate our merchandising and fulfillment operations and other reasons.
More information about factors that could affect the company’s operating results is included under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s most recent Annual Report on Form 10-K and subsequent quarterly reports on Form 10-Q, copies of which may be obtained by visiting the company’s Investor Relations website at https://investor.therealreal.com or the SEC’s website at www.sec.gov. Undue reliance should not be placed on the forward-looking statements in this press release, which are based on information available to the company on the date hereof. The company assumes no obligation to update such statements.
FAQ
What was The RealReal's GMV in November 2021?
How did Black Friday 2021 perform for The RealReal?
What was the average order value for The RealReal in November 2021?
When will The RealReal disclose monthly GMV and AOV?
