Redfin Publishes 2025 Industry Survey
Redfin (NASDAQ: RDFN) has released its comprehensive 2025 Industry Survey, revealing significant insights into the real estate industry's current state. The Ipsos-conducted survey of 500 agents shows concerning trends in agent satisfaction, with only 21.2% recommending the profession and 49.8% unlikely to do so.
Key findings highlight major industry challenges:
- 64.2% cite affordability crisis as the biggest concern
- 42.8% worry about inventory shortage
- 42% are concerned about declining commissions
The survey also revealed that 40% of agents report climate change affecting homebuyer decisions, while discrimination remains prevalent with 34.5% of women experiencing sexism and 38% of non-white agents facing racial discrimination. Following industry changes, 51% of agents now view NAR unfavorably, up from 19% in 2023. Regarding commissions, 51.2% expect declines over the next 12 months, while only 4.6% anticipate increases.
Redfin (NASDAQ: RDFN) ha pubblicato il suo dettagliato Rapporto sull'Industria 2025, rivelando importanti informazioni sullo stato attuale del settore immobiliare. L'indagine condotta da Ipsos su 500 agenti mostra tendenze preoccupanti nella soddisfazione degli agenti, con solo il 21,2% che raccomanda la professione e il 49,8% che è poco propenso a farlo.
I risultati chiave evidenziano le principali sfide del settore:
- Il 64,2% cita la crisi di accessibilità come la preoccupazione più grande
- Il 42,8% è preoccupato per la carenza di inventario
- Il 42% è preoccupato per il calo delle commissioni
Il sondaggio ha anche rivelato che il 40% degli agenti riporta che il cambiamento climatico influisce sulle decisioni degli acquirenti di case, mentre la discriminazione rimane diffusa con il 34,5% delle donne che subisce sessismo e il 38% degli agenti non bianchi che affrontano discriminazione razziale. A seguito dei cambiamenti nel settore, il 51% degli agenti ora vede la NAR in modo sfavorevole, rispetto al 19% nel 2023. Per quanto riguarda le commissioni, il 51,2% prevede cali nei prossimi 12 mesi, mentre solo il 4,6% prevede aumenti.
Redfin (NASDAQ: RDFN) ha publicado su completo Informe de la Industria 2025, revelando información significativa sobre el estado actual del sector inmobiliario. La encuesta realizada por Ipsos a 500 agentes muestra tendencias preocupantes en la satisfacción de los agentes, con solo el 21,2% recomendando la profesión y el 49,8% poco propenso a hacerlo.
Los hallazgos clave destacan los principales desafíos de la industria:
- El 64,2% cita la crisis de asequibilidad como la mayor preocupación
- El 42,8% se preocupa por la escasez de inventario
- El 42% está preocupado por la disminución de comisiones
La encuesta también reveló que el 40% de los agentes informan que el cambio climático afecta las decisiones de compra de viviendas, mientras que la discriminación sigue siendo prevalente, con el 34,5% de las mujeres experimentando sexismo y el 38% de los agentes no blancos enfrentando discriminación racial. Tras los cambios en la industria, el 51% de los agentes ahora ve a la NAR de manera desfavorable, en comparación con el 19% en 2023. En cuanto a las comisiones, el 51,2% espera disminuciones en los próximos 12 meses, mientras que solo el 4,6% anticipa aumentos.
레드핀 (NASDAQ: RDFN)이 2025년 산업 조사 결과를 발표하여 부동산 산업의 현재 상태에 대한 중요한 통찰력을 공개했습니다. 500명의 중개인을 대상으로 한 Ipsos 조사에 따르면 중개인의 만족도에 대한 우려스러운 경향이 나타났으며, 단 21.2%만이 이 직업을 추천하고 49.8%는 추천할 가능성이 낮다고 응답했습니다.
주요 발견은 산업의 주요 도전 과제를 강조합니다:
- 64.2%가 가장 큰 우려로 주택 가격 문제를 지적
- 42.8%가 재고 부족에 대해 우려
- 42%가 감소하는 수수료에 대해 걱정
조사에서는 40%의 중개인이 기후 변화가 주택 구매 결정에 영향을 미친다고 보고했으며, 34.5%의 여성과 38%의 비백인 중개인이 성차별 및 인종 차별을 경험하고 있다고 밝혔습니다. 업계 변화에 따라, 51%의 중개인이 이제 NAR을 부정적으로 보고하고 있으며, 이는 2023년의 19%에서 증가한 수치입니다. 수수료에 관해서는 51.2%가 향후 12개월 동안 감소할 것으로 예상하며, 단 4.6%만이 증가할 것으로 예상하고 있습니다.
Redfin (NASDAQ: RDFN) a publié son enquête complète sur l'industrie 2025, révélant des informations significatives sur l'état actuel du secteur immobilier. L'enquête réalisée par Ipsos auprès de 500 agents montre des tendances préoccupantes en matière de satisfaction des agents, avec seulement 21,2% recommandant la profession et 49,8% peu enclins à le faire.
Les résultats clés mettent en évidence les principaux défis du secteur :
- 64,2% citent la crise de l'accessibilité comme la plus grande préoccupation
- 42,8% s'inquiètent du manque d'inventaire
- 42% sont préoccupés par la baisse des commissions
L'enquête a également révélé que 40% des agents rapportent que le changement climatique influence les décisions d'achat de logements, tandis que la discrimination reste répandue, avec 34,5% des femmes subissant du sexisme et 38% des agents non blancs faisant face à la discrimination raciale. Suite aux changements dans l'industrie, 51% des agents voient désormais la NAR de manière défavorable, contre 19% en 2023. En ce qui concerne les commissions, 51,2% s'attendent à des baisses au cours des 12 prochains mois, tandis que seulement 4,6% anticipent des augmentations.
Redfin (NASDAQ: RDFN) hat seine umfassende Branchenumfrage 2025 veröffentlicht, die bedeutende Einblicke in den aktuellen Zustand der Immobilienbranche gibt. Die von Ipsos durchgeführte Umfrage unter 500 Maklern zeigt besorgniserregende Trends in der Zufriedenheit der Makler, da nur 21,2% den Beruf empfehlen und 49,8% dies wahrscheinlich nicht tun werden.
Wichtige Ergebnisse heben die größten Herausforderungen der Branche hervor:
- 64,2% nennen die Erschwinglichkeit als größte Sorge
- 42,8% sorgen sich über den Mangel an Immobilienangebot
- 42% sind besorgt über sinkende Provisionen
Die Umfrage ergab auch, dass 40% der Makler berichten, dass der Klimawandel die Entscheidungen der Käufer beeinflusst, während Diskriminierung nach wie vor verbreitet ist, da 34,5% der Frauen Sexismus erfahren und 38% der nicht-weißen Makler rassistischer Diskriminierung ausgesetzt sind. Nach den Veränderungen in der Branche sehen jetzt 51% der Makler die NAR negativ, ein Anstieg von 19% im Jahr 2023. Bei den Provisionen erwarten 51,2% Rückgänge in den nächsten 12 Monaten, während nur 4,6% mit Steigerungen rechnen.
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A Redfin-commissioned survey of agents across the industry reveals key insights about the challenges and opportunities facing today’s real estate professionals
The report is based on a Redfin-commissioned Ipsos survey of 500 agents from various brokerages, conducted between December 2024 and January 2025. It identifies several key themes shaping the industry:
-
Declining Agent Satisfaction: Fewer agents recommend real estate as a career. Only
21.2% of agents would encourage others to join the profession, with49.8% unlikely to recommend it. This marks a significant drop in enthusiasm from prior years. Agents highlighted the unpredictability of income and difficulty of finding customers as major dislikes about their profession, while entrepreneurial independence was the top reason agents say they like their job. -
Significant Economic Headwinds: The affordability crisis is the biggest challenge agents anticipate in the next five years, with
64.2% rating it as a major concern. The ongoing lack of inventory (42.8% ) and declining commissions (42% ) are also significant challenges. Despite these concerns, a majority of agents are optimistic about increasing sales in 2025. -
Climate Change and Insurance Issues: Nearly
40% of agents believe climate change is impacting where people choose to live, and almost half of all agents encountered more issues with home insurance during transactions in 2024. Despite the growing concern about climate risks, fewer than10% of agents report having received training on how to address climate-related issues with clients. -
Discrimination in the Industry: The share of agents experiencing discrimination rose in 2024. More than one-third of women (
34.5% ) reported experiencing sexism in the industry, and38% of non-white agents reported experiencing racial discrimination. -
Negative Attitudes Towards the National Association of Realtors: Following a year of industry upheaval, a majority of agents (
51% ) now hold an unfavorable view of NAR, a significant increase from19% in 2023. A substantial percentage (38% ) believe the NAR settlement changes have negatively impacted their business, compared to5.2% who noted a positive impact. -
Agents Expect Commissions to Decline: Roughly half (
47.8% ) of agents say the average buyer’s agent commission has remained about the same since the NAR settlement changes took effect in August. However, more than half (51.2% ) expect commissions will decline over the next 12 months, compared to just4.6% who think they will increase.
Jason Aleem, Redfin's chief of real estate services, emphasized the importance of listening to agents to understand—and meet—their evolving needs.
"Our agents are ready to tackle this year’s challenges head on, knowing we have provided them with industry-leading tools, training and support,” Aleem said. “And our customers know they can trust us to put them first, finding competitive advantages to save them money, while helping them navigate the challenges of buying or selling their home. That’s why as the industry changes, our core mission stays the same.”
To read the full report, including charts and full methodology, please visit: https://www.redfin.com/news/2025-industry-survey/
About Redfin
Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, and title insurance services. We run the country's #1 real estate brokerage site. Our customers can save thousands in fees while working with a top agent. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than
Redfin's subsidiaries and affiliated brands include: Bay Equity Home Loans®, Rent.™, Apartment Guide®, Title Forward® and WalkScore®.
For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.
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Source: Redfin
FAQ
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