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Redfin Launches Favorites Lists to Help Organize Your Home Search

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Redfin has launched a new feature called Favorites Lists, allowing users to organize their favorite homes into customized lists and share them with search partners. This tool enhances the user experience by enabling homebuyers and renters to streamline their property searches. Notably, approximately 70% of Redfin app users have favorited at least one home, while nearly 40% have compiled lists of over 30 homes. The tool is available for all property types on Redfin.com and the iOS app, with Android support expected later this year.

Positive
  • Favorites Lists feature enhances user experience by allowing customized organization of favorite homes.
  • Approximately 70% of Redfin app users have favorited at least one home, indicating high engagement.
  • The feature is versatile for both renters and buyers, appealing to a broad audience.
Negative
  • None.

New feature allows homebuyers and renters to create customized lists of their favorite homes and share them with their search partner

SEATTLE--(BUSINESS WIRE)-- (NASDAQ: RDFN) — Home searchers now have an easier way to keep track of their favorite homes on Redfin (www.redfin.com). Today, the technology-powered real estate company launched Favorites Lists, a new tool that allows Redfin’s app and website users to organize their favorite homes into custom lists and share them with their home search partner.

Redfin's new Favorites Lists feature allows homebuyers and renters to organize their home search by sorting their favorite homes into customizable lists. (Graphic: Business Wire)

Redfin's new Favorites Lists feature allows homebuyers and renters to organize their home search by sorting their favorite homes into customizable lists. (Graphic: Business Wire)

The new tool builds upon Favorites, one of Redfin’s most-loved features. About 7 in 10 Redfin app users have chosen at least one favorite home, and nearly 40% have compiled a list of more than 30 homes. With Favorites Lists, home searchers can bring some much-needed organization to their search and group their favorites in any way they like—whether that’s rental apartments in the city or homes with amazing kitchens.

“It’s common for buyers to search for homes in different neighborhoods, or to consider renting in a new place before they decide if they want to buy there,” said Redfin Phoenix agent Kelly Khalil. “Everyone’s journey is different, so having the ability to organize your favorite homes according to your own goals or preferences makes the process easier. And since most people search for homes with a loved one, it just makes sense that you can seamlessly share those lists with a search partner.”

Renters can also organize their search with Favorites Lists and share homes with a roommate or partner. For those deciding between buying or renting, the feature makes it easy to collect candidates and decide how to move forward.

“We’re excited about this feature because it works for anyone who uses Redfin to search for a home,” said Ariel Dos Santos, Redfin’s vice president of product. “It’s just as useful for a renter keeping track of apartments in different neighborhoods as it is for someone looking to buy their first home or an interior designer browsing the latest home trends. Our goal was to give users the flexibility they need to stay organized and to encourage people to have fun with it.”

How it Works

When someone logs into their Redfin account and favorites a home, the feature prompts them to create a list for the home or add it to an existing list. House-hunters can create up to 100 lists and may edit or delete any list they have created, making the experience fully customizable.

People who are searching for a home or an apartment with someone else can designate a Redfin search partner, which instantly shares their lists and invites the search partner to collaborate through list edits and comments on favorited homes.

The feature is now available for all for-sale, off-market and rental homes on Redfin.com and the iOS app, and will be available on Android later this year.

About Redfin

Redfin (www.redfin.com) is a technology-powered real estate company. We help people find a place to live with brokerage, rentals, lending, title insurance, and renovations services. We sell homes for more money and charge half the fee. We also run the country's #1 real estate brokerage site. Our home-buying customers see homes first with on-demand tours, and our lending and title services help them close quickly. Customers selling a home can have our renovations crew fix up their home to sell for top dollar. Our rentals business empowers millions nationwide to find apartments and houses for rent. Since launching in 2006, we've saved customers more than $1 billion in commissions. We serve more than 100 markets across the U.S. and Canada and employ over 5,000 people.

For more information or to contact a local Redfin real estate agent, visit www.redfin.com. To learn about housing market trends and download data, visit the Redfin Data Center. To be added to Redfin's press release distribution list, email press@redfin.com. To view Redfin's press center, click here.

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Redfin Journalist Services:

Erin Osgood, 206-588-6863

press@redfin.com

Source: Redfin

FAQ

What is the new feature launched by Redfin?

Redfin launched the Favorites Lists feature, allowing users to create customized lists of their favorite homes.

How does Redfin's Favorites Lists feature work?

Users can organize favored homes into lists and share them with search partners for collaboration.

What percentage of Redfin users have favorited homes?

About 70% of Redfin app users have chosen at least one favorite home.

When will the Favorites Lists feature be available on Android?

The Favorites Lists feature will be available on Android later this year.

What types of properties can be organized using Favorites Lists?

Users can organize all for-sale, off-market, and rental homes using the Favorites Lists feature.

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