Warner Bros. Pictures Brings Beetlejuice Beetlejuice to Roblox with Ghostly Escape Experience and Platform’s First Virtual Fandango Box Office
Warner Bros. Pictures has launched a new immersive Beetlejuice Beetlejuice experience on Roblox (NYSE: RBLX), created by Sawhorse. The experience, titled '[Beetlejuice] Escape the Afterlife,' features Roblox's first virtual Fandango box office, allowing eligible users to purchase movie tickets directly within the platform.
The experience brings the movie to life, enabling fans to explore familiar scenes and characters from the original Beetlejuice movie, as well as new elements from the upcoming sequel. Users can enter three immersive worlds, rescue characters, and interact with iconic locations like The Waiting Room and Adam's model of Winter River, Connecticut.
Additionally, the experience will connect with four top Roblox community-created games, offering users unique virtual items and portals to the Afterlife. The virtual Fandango box office opens on August 5, 2024, for US-based users aged 13 and older, while the full in-game experience is available to all users globally.
Warner Bros. Pictures ha lanciato una nuova esperienza immersiva di Beetlejuice Beetlejuice su Roblox (NYSE: RBLX), creata da Sawhorse. L'esperienza, intitolata '[Beetlejuice] Escape the Afterlife', presenta il primo box office virtuale Fandango di Roblox, consentendo agli utenti idonei di acquistare direttamente i biglietti per il film sulla piattaforma.
L'esperienza porta il film alla vita, permettendo ai fan di esplorare scene e personaggi familiari dell'originale Beetlejuice, oltre a nuovi elementi dal prossimo sequel. Gli utenti possono accedere a tre mondi immersivi, salvare personaggi e interagire con luoghi iconici come La Sala d'Attesa e il modello di Adam del Winter River, Connecticut.
Inoltre, l'esperienza si collegherà a quattro dei migliori giochi creati dalla comunità di Roblox, offrendo agli utenti oggetti virtuali unici e portali per l'Afterlife. Il box office virtuale Fandango aprirà il 5 agosto 2024, per gli utenti statunitensi di età pari o superiore a 13 anni, mentre l'intera esperienza di gioco sarà disponibile per tutti gli utenti a livello globale.
Warner Bros. Pictures ha lanzado una nueva experiencia inmersiva de Beetlejuice Beetlejuice en Roblox (NYSE: RBLX), creada por Sawhorse. La experiencia, titulada '[Beetlejuice] Escape the Afterlife', presenta la primera taquilla virtual Fandango de Roblox, lo que permite a los usuarios elegibles comprar boletos para la película directamente en la plataforma.
La experiencia da vida a la película, permitiendo a los fanáticos explorar escenas y personajes conocidos de la película original de Beetlejuice, así como nuevos elementos de la próxima secuela. Los usuarios pueden ingresar a tres mundos inmersivos, rescatar personajes e interactuar con lugares icónicos como La Sala de Espera y el modelo de Adam del Winter River, Connecticut.
Además, la experiencia se conectará con cuatro de los mejores juegos creados por la comunidad de Roblox, ofreciendo a los usuarios artículos virtuales únicos y portales hacia el Más Allá. La taquilla virtual Fandango abrirá el 5 de agosto de 2024, para usuarios en EE. UU. de 13 años o más, mientras que la experiencia completa del juego estará disponible para todos los usuarios a nivel mundial.
워너 브라더스 픽쳐스는 Roblox (NYSE: RBLX)에서 새로운 몰입형 비틀주스 비틀주스 경험을 출시했습니다. 이 경험은 Sawhorse에서 제작한 '[비틀주스] 저승에서 탈출'이라는 제목입니다. 이 경험은 Roblox의 첫 번째 팬던고 가상 박스 오피스를 선보이며, 자격이 있는 사용자들이 플랫폼 내에서 직접 영화 티켓을 구매할 수 있게 합니다.
이 경험은 팬들이 원작 비틀주스 영화의 친숙한 장면과 캐릭터를 탐험하며, 곧 개봉될 속편의 새로운 요소들도 포함하고 있습니다. 사용자들은 세 개의 몰입형 세계에 들어가 캐릭터를 구출하고 대기실과 애덤의 모델인 코네티컷 윈터 리버와 같은 상징적인 장소와 상호작용할 수 있습니다.
또한 이 경험은 Roblox 커뮤니티에서 만들어진 네 개의 인기 게임과 연결되어 사용자들에게 독특한 가상 아이템과 저승으로의 포털을 제공합니다. 가상 팬던고 박스 오피스는 2024년 8월 5일, 13세 이상의 미국 사용자에게 오픈되며, 전체 게임 경험은 전 세계 모든 사용자에게 제공됩니다.
Warner Bros. Pictures a lancé une nouvelle expérience immersive Beetlejuice Beetlejuice sur Roblox (NYSE: RBLX), créée par Sawhorse. L'expérience, intitulée '[Beetlejuice] Escape the Afterlife', présente la première box office virtuel Fandango de Roblox, permettant aux utilisateurs éligibles d'acheter des billets de cinéma directement sur la plateforme.
Cette expérience donne vie au film, permettant aux fans d'explorer des scènes et des personnages familiers du film original Beetlejuice, ainsi que de nouveaux éléments de la suite à venir. Les utilisateurs peuvent entrer dans trois mondes immersifs, sauver des personnages et interagir avec des lieux iconiques comme La Salle d'Attente et le modèle d'Adam de Winter River, Connecticut.
De plus, l'expérience sera connectée à quatre des meilleurs jeux créés par la communauté Roblox, offrant aux utilisateurs des objets virtuels uniques et des portails vers l'Après-vie. Le box office virtuel Fandango ouvrira le 5 août 2024, pour les utilisateurs basés aux États-Unis âgés de 13 ans et plus, tandis que l'expérience de jeu complète sera disponible pour tous les utilisateurs à l'échelle mondiale.
Warner Bros. Pictures hat ein neues immersives Beetlejuice Beetlejuice Erlebnis auf Roblox (NYSE: RBLX) gestartet, das von Sawhorse erstellt wurde. Das Erlebnis mit dem Titel '[Beetlejuice] Escape the Afterlife' bietet das erste virtuelle Fandango-Kino von Roblox, das es berechtigten Nutzern ermöglicht, direkt auf der Plattform Kinotickets zu kaufen.
Das Erlebnis erweckt den Film zum Leben und ermöglicht es Fans, vertraute Szenen und Charaktere aus dem originalen Beetlejuice-Film sowie neue Elemente aus der kommenden Fortsetzung zu erkunden. Nutzer können drei immersive Welten betreten, Charaktere retten und mit ikonischen Orten wie dem Warteraum und Adams Modell des Winter River in Connecticut interagieren.
Darüber hinaus wird das Erlebnis mit vier der besten von der Roblox-Community erstellten Spiele verbunden, was den Nutzern einzigartige virtuelle Gegenstände und Portale zum Afterlife bietet. Das virtuelle Fandango-Kino öffnet am 5. August 2024 für US-Nutzer ab 13 Jahren, während die vollständige Spielerfahrung allen Nutzern weltweit zur Verfügung steht.
- Integration of Fandango's virtual box office within Roblox, potentially increasing ticket sales
- Expansion of Warner Bros.' reach to new audiences through the Roblox platform
- Cross-promotion with four popular Roblox community-created experiences
- Exclusive avatar items offered to users who purchase tickets, enhancing user engagement
- availability of the full experience, including ticket purchases, to users 13 and older in the US only
Insights
Warner Bros.' collaboration with Roblox for Beetlejuice Beetlejuice marks a significant milestone in digital marketing and e-commerce integration. The introduction of a virtual Fandango box office within the Roblox platform is a groundbreaking move that could reshape how movie tickets are sold and how studios engage with younger audiences.
This initiative leverages Roblox's vast user base of over 200 million monthly active users, potentially opening up a new revenue stream for both Roblox and movie studios. The immersive experience not only serves as a promotional tool but also as a direct sales channel, bridging the gap between virtual engagement and real-world transactions.
However, the success of this venture will depend on factors such as user adoption, seamless integration of the payment system and the appeal of exclusive in-game rewards. If successful, this could pave the way for more e-commerce opportunities within virtual worlds, potentially impacting traditional ticket sales platforms and reshaping movie marketing strategies.
This partnership between Warner Bros., Roblox and Fandango represents a strategic move to capture the Gen Z and younger millennial market. By integrating movie promotion and ticket sales into a popular gaming platform, Warner Bros. is adapting to changing consumer behaviors and preferences.
The initiative could potentially increase ticket sales by tapping into Roblox's massive user base and leveraging the impulse purchase behavior common in gaming environments. Moreover, the cross-promotion with top Roblox experiences could significantly amplify the movie's reach.
However, the age restriction (13 and older) for the full experience, including ticket purchases, might limit its impact. Additionally, the success of this model could influence future marketing strategies in the entertainment industry, potentially leading to more immersive, interactive promotional campaigns that blur the lines between entertainment and commerce.
![[Beetlejuice] Escape the Afterlife immersive experience on Roblox (Graphic: Business Wire)](https://mms.businesswire.com/media/20240805864842/en/2205601/4/Beetlejuice_Escape_the_Afterlife_immersive_experience_on_Roblox_1.jpg)
[Beetlejuice] Escape the Afterlife immersive experience on Roblox (Graphic: Business Wire)
[Beetlejuice] Escape the Afterlife was created to bring together dedicated fans and introduce new audiences to the world of Beetlejuice. Developed by Sawhorse, the experience brings the movie to life, enabling fans to experience its scenes and characters, and providing Warner Bros. the opportunity to expand its reach with new audiences and ways to increase content viewership, as well as drive ticket sales.
“We are always looking to engage audiences and amplify our reach in new and exciting ways; this first-of-its-kind collaboration with Roblox and Fandango for Beetlejuice Beetlejuice allows for just that,” said Cameron Curtis, Executive VP of Marketing, Warner Bros. “By leveraging the vast Roblox creator community, we are not only able to connect with existing Beetlejuice fans, but also have the opportunity to reach new audiences who are being introduced to him for the first time. And we are thrilled to be the first studio to test ticketing on the platform.”
“We are excited to collaborate with Warner Bros. and Roblox on this unique in-world experience and test the first-ever virtual Fandango box office for the much anticipated ‘Beetlejuice Beetlejuice’ movie,” said Will McIntosh, Fandango President. “At Fandango, we are champions of the big screen and remain committed to reaching new fans through innovative, one-of-a-kind experiences that drive increased theater attendance.”
Welcome To The Afterlife (Experience Details)
As visitors enter [Beetlejuice] Escape the Afterlife on Roblox, they are immediately transported to The Afterlife Lobby—a spooky world that brings together familiar places from the original Beetlejuice movie with new scenes and experiences from the highly-anticipated sequel. From the lobby, fans can enter one of three immersive worlds, where they need to escape ghouls and rescue beloved characters like Delia and Lydia, and new characters like Astrid. They will visit The Waiting Room, see the Shrinkers (aka Shrunken Head Guy) and his friends, and even explore Adam’s model of Winter River,
While watching the new movie trailer for Beetlejuice Beetlejuice in The Afterlife Lobby and interacting with other fans, users can now also make plans to see the movie in theaters. The virtual Fandango box office is open today, so eligible fans can walk up and make a ticket purchase right within the experience to see the movie once it’s live in
Leading up to the premiere, [Beetlejuice] Escape the Afterlife will get connected with four of the top Roblox community-created experiences: Barry’s Prison Run, Carry a Friend!, Escape a Running Head, and The Floor is Lava. When a user’s journey ends in one of these experiences, they will have the option to portal to the Afterlife and the opportunity to interact with Beetlejuice and obtain unique virtual items.
“We are thrilled to bring the cultural phenomenon of Beetlejuice to Roblox through this collaboration, including our creator community involvement helping drive the excitement around the film,” said Stephanie Latham, VP of Global Partnerships, Roblox. “As we continue to test commerce, offering an opportunity to purchase tickets within the movie-inspired immersive environment is a way to explore a new consumer category and further engage users who are looking to purchase different things. This is just the beginning as our vision is to enable brands and creators to turn their brand affinity and consumer engagement on Roblox into a seamless shopping experience for their new and existing audiences.”
“The Beetlejuice franchise carries so much sentiment and appeal across generations, especially for superfans like me,” said Nic Hill, Co-Founder and Head of Interactive, Sawhorse. “But we knew we had to create a Beetlejuice experience on Roblox that introduces new generations to the story and adapts to their way of interaction inside the Beetlejuice Universe. With [Beetlejuice] Escape the Afterlife, Warner Bros. and Sawhorse brought to life a true adventure that appeals to all ages with elements like the escape theme and exclusive content.”
The Juice is loose (Release Dates)
Roblox users on mobile and desktop aged 13 and older and US-based will be able to enjoy the full in-game experience, including purchasing movie tickets via the virtual Fandango box office, which goes live on August 5, 2024. Users under 13 years old and those of all ages outside of the
Go Ahead, Make My Millennium (Multimedia Links)
- Play [Beetlejuice] Escape the Afterlife [https://www.roblox.com/games/17811071580]
- Watch [Beetlejuice] Escape the Afterlife trailer [https://youtu.be/lpq8yCRColA?si=IJvKlWhUh4raLuXq]
- Watch Beetlejuice Beetlejuice trailer [https://youtu.be/As-vKW4ZboU?si=E3QUBKhnfyRJJ4tE]
About Beetlejuice Beetlejuice
Beetlejuice is back! Oscar-nominated, singular creative visionary Tim Burton and Oscar nominee and star Michael Keaton reunite for Beetlejuice Beetlejuice, the long-awaited sequel to Burton’s award-winning Beetlejuice. Keaton returns to his iconic role, alongside Oscar nominee Winona Ryder and two-time Emmy winner Catherine O’Hara, with new cast members Justin Theroux, Monica Bellucci, Arthur Conti, with Emmy nominee Jenna Ortega, and Oscar nominee Willem Dafoe.
Burton directs from a screenplay by Alfred Gough & Miles Millar, story by Gough & Millar and Seth Grahame-Smith, based on characters created by Michael McDowell & Larry Wilson. The film’s producers are Marc Toberoff, Dede Gardner, Jeremy Kleiner, Tommy Harper and Burton, with Sara Desmond, Katterli Frauenfelder, Gough, Millar, Larry Wilson, Laurence Senelick and Brad Pitt executive producing. Burton’s creatives behind the scenes includes director of photography Haris Zambarloukos; such previous and frequent collaborators as production designer Mark Scruton, editor Jay Prychidny, Oscar-winning costume designer Colleen Atwood, Oscar-nominated composer Danny Elfman, BAFTA-winning visual effects supervisor Angus Bickerton and Oscar-winning animatronic & special makeup effects supervisor Neal Scanlan as well as Oscar-winning makeup & hair designer Christine Blundell.
Warner Bros. Pictures Presents A Tim Burton/Tommy Harper/Plan B Entertainment Production, A Film by Tim Burton, Beetlejuice Beetlejuice, distributed worldwide by Warner Bros. Pictures.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240805864842/en/
Source: Warner Bros. Pictures
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