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National Football League Teams Up with Roblox to Expand Metaverse Presence with NFL Tycoon Experience
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Roblox (NYSE:RBLX) has partnered with the NFL to launch NFL Tycoon, an interactive gaming experience aimed at engaging football fans in the Metaverse. This initiative, starting with Super Bowl LVI, allows players to create their own NFL world, build teams, and participate in virtual events. With nearly 50 million daily users, Roblox aims to enhance fan engagement through immersive gameplay. The first event, 'Destruction House,' will coincide with the Super Bowl, providing fans a chance to interact with the NFL in a new digital format.
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Launch of NFL Tycoon enhances fan engagement through Metaverse experiences.
Partnership with NFL expands Roblox's reach to a wider audience.
NFL’s Roblox experience will engage fans year-round in interactive NFL-themed gameplay while also providing a new virtual hangout destination with activations tied to League events, starting with Super Bowl LVI
NEW YORK--(BUSINESS WIRE)--
The National Football League and Roblox (NYSE: RBLX), announced today the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences.
“We are beyond thrilled to partner with Roblox as we journey deeper into the Metaverse and continue to learn the value of interactive shared experiences for the NFL,” said Joe Ruggiero, SVP, Consumer Products at the NFL. “We see Roblox as an extension of NFL’s real-life engagement platforms for emerging social connectivity where fans can learn the game and business side of NFL football. This is a new frontier of how fan engagement will evolve for the League, and we are excited to be a part of this dynamic space that will continuously evolve over time with new experiences.”
NFL Tycoon lets fans build, play, and learn in their own NFL-centered world through a combination of the popular tycoon and simulator genres on Roblox where nearly 50 million users are connected daily. Throughout the year, NFL Tycoon will host virtual live events and activations that coincide with the NFL calendar, starting with “Destruction House,” an interactive event inspired by the highly anticipated NFL Super Bowl LVI commercial. Fans will be able to compete against each other to playfully destroy an everyday neighborhood house and unlock and purchase new and limited-edition virtual goods influenced by Super Bowl LVI, the two competing teams, and the NFL. On Super Bowl LVI Sunday, fans can also watch the commercial that inspired the immersive “Destruction House” within the experience.
“Partnering with NFL, a digital innovator, brings more ways for our community to celebrate their fandom,” said Christina Wootton, VP, Global Brand Partnerships at Roblox. “We are excited to see sports and entertainment evolve to bring in fun, authentic and engaging experiences that push the boundaries of creativity and bring fans closer to some of the biggest moments in sports and culture.”
The global Roblox community will also be able to enjoy traditional NFL football gameplay within the experience at certain points throughout the year. Beginning today, NFL Tycoons in the making can try themselves in the role of an NFL team owner, running their own franchise. The experience allows fans to develop custom stadiums, build teams by unboxing card packs that represent fictional players, strategically swap them with other users, and compete in a simulator while climbing the leaderboard that unlocks additional in-experience rewards.
NFL Tycoon including the Destruction House was created in collaboration with MELON, a leading Metaverse development studio, and will launch on February 9. The Super Bowl LVI commercial will air within the experience on February 13. Beyond Super Bowl LVI, NFL Tycoon will offer regular updates and in-game events that will roll out in sync with NFL events and moments. For more information on NFL Tycoon and Destruction House, click here.
About Roblox
Roblox is reimagining the way people come together to connect, create, and express themselves through immersive, interactive shared experiences. Every day, millions of people around the world play, learn, communicate, and expand their friendships as they explore millions of user-generated digital experiences, all built by creators on the platform. Our mission is to connect billions of users with civility and optimism and support a safe and diverse community—one that inspires and fosters creativity and positive relationships among people around the world. For more information, please visit corp.roblox.com.
NFL Tycoon is an interactive gaming experience launched by Roblox in partnership with the NFL, allowing users to build their own NFL worlds and engage with the sport.
When does NFL Tycoon launch?
NFL Tycoon will launch on February 9, coinciding with Super Bowl LVI.
How does NFL Tycoon involve Super Bowl LVI?
The experience features an event called 'Destruction House' inspired by the Super Bowl LVI commercial, allowing fans to engage interactively.
What are the benefits of the Roblox and NFL partnership?
The partnership enhances fan engagement, expands Roblox's audience, and provides unique interactive experiences related to NFL events.
How many users does Roblox have daily?
Roblox has nearly 50 million daily users engaging with the platform.
