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Electric Daisy Carnival Becomes the First Music Festival in the Roblox Metaverse
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Rhea-AI Summary
Roblox has partnered with Insomniac to host the Electric Daisy Carnival (EDC), marking it as the first music festival held in the Roblox metaverse. The virtual festival will run from October 22 to October 25, coinciding with the physical event at the Las Vegas Motor Speedway. Attendees can enjoy live performances from over 50 artists, including Kaskade and Zedd, within the World Party experience. This collaboration emphasizes Roblox's role in innovating immersive music experiences and expanding virtual engagement for artists and fans.
Positive
First music festival in the Roblox metaverse enhances brand visibility.
Collaboration with Insomniac brings major artists to the platform.
Engagement with global audiences through immersive experiences.
Increased user participation with over 50 performances scheduled.
Negative
None.
Held in the new ‘World Party’ persistent world, one of the largest music festivals in the world to broadcast live sets from top performers during EDC Las Vegas
SAN MATEO, Calif.--(BUSINESS WIRE)--
Roblox (NYSE: RBLX), a global platform bringing millions of people together through shared experiences, and electronic music event promoter and producer Insomniac are bringing the world’s largest dance music festival, Electric Daisy Carnival (EDC), to the metaverse. Premiering in a new persistent experience dedicated to music and imagination dubbed World Party, EDC Las Vegas 2021 will become the first music festival to be held on Roblox. As more than 500,000 attendees gather Under the Electric Sky at the Las Vegas Motor Speedway this weekend, fans can join the festival in the metaverse October 23 - October 25, with a virtual pre-show event airing October 22. The World Partyspace opens today.
Electric Daisy Carnival Becomes the First Music Festival in the Roblox Metaverse (Graphic: Business Wire)
In the first-ever persistent music festival on Roblox, fans will be able to immerse themselves in the magic of EDC’s globally recognized festival stages and areas like cosmicMEADOW, circuitGROUNDS, Camp EDC, Pixel Forest and more. Fans entering virtual EDC will get a sneak peek of this year’s kineticFIELD stage design matching the theme of the festival, kineticZEN. Festival fans not in attendance at the physical event will be able to watch and enjoy sets on the virtual stages in the World Partymetaverse. Performances will begin on Roblox starting at 4:00 pm PT on October 22 in a limited pre-show, with the majority of EDC sets to begin broadcasting the following day. The artists themselves will also jump into the metaverse through server hopping and meet and greets inside the World Partyexperience throughout the festival.
“To partner and create with a metaverse leader like Roblox is an exciting opportunity for Insomniac. Bringing people from all over the world together through art and experience is a goal we’re always working hard to achieve, and together with Roblox we are able to expand this into the digital world,” says Pasquale Rotella, Founder and CEO of Insomniac. “This experience takes the creativity and inspiration behind EDC and all other festivals and events to new heights. Bringing our vision to life digitally and opening up the wonder and magic of EDC to anyone of any age, no matter where they are. As we say at EDC, ‘All Are Welcome Here.’”
“Roblox continues to be a leader in bringing innovative, immersive music experiences to the metaverse, and we’re thrilled to partner with Insomniac who is the first to build a persistent festival virtual world on the platform where they will host EDC this week, one of the largest music festivals in the world,” said Jon Vlassopulos, Vice President and Global Head of Music for Roblox. “We are excited to offer more amazing permanent music worlds like this one in the coming months as we continue to help the music industry engage with our global audience in new and unprecedented ways.”
In partnership with Wonder Works Studio, creators of the top experience Overlook Bay, EDC on Roblox will feature five ‘party all-night tents’ inspired by this year’s festival theme with over 50 artists — including Kaskade, Zedd, Alison Wonderland, Louis the Child, Slander b2b2 said the sky, Rezz, Loud Luxury, DJ Snake, Alan Walker, Phantoms, Wax Motif, Oliver Heldens, and Benny Benassi — streaming their performances across virtual stages. Over 25 unique accessories can be acquired using custom virtual Kandi — popular bracelets traded at festivals — to equip and express individual style, and just joining the World Partyenters attendees to win real and virtual merchandise. The space will feature mini-games that allow fans to race through the vast world, collect cuddly animals, dance battle against friends, and build their home in Camp EDC — the festival campsite.
“When Insomniac approached us to bring their music festivals to the metaverse, we couldn’t have been more thrilled,” said Zachary Letter, Chief Executive Officer at Wonder Works Studio. “With the launch of the World Partyexperience, we leveraged our Roblox expertise in creative world building and game mechanics and combined it with Insomniac’s imaginative vision to create the #1 place on Roblox for dance music fans to hang out every day!”
Attending EDC
Full festival details and information on how to sign up for a free Roblox account to enter EDC in World Partycan be found here. Roblox users can attend any of the over 50 performances throughout the weekend.
LINEUP
Friday, October 22: Beginning at 4:00 p.m. PT Saturday, October 23: Beginning at 12:00 p.m. PT Sunday, October 24: Beginning at 12:00 p.m. PT Monday, October 25: Beginning at 12:00 p.m. PT And more to be announced!
Roblox gives people an immersive way to discover and share music together with friends. For artists and labels, Roblox provides a unique and creative way to engage and attract millions of fans and monetize brands with virtual merchandise and VIP experiences all in the metaverse. The range of music experiences on Roblox, from persistent spaces and point-in-time events, listening parties and launch parties, virtual concerts and now virtual festivals are now table stakes for artists who want to promote their music and reach new fans.
About Insomniac
Insomniac produces some of the most innovative, immersive music festivals and events in the world. Enhanced by state-of-the-art lighting, pyrotechnics and sound design, large-scale art installations, theatrical performers and next-generation special effects, these events captivate the senses and inspire a unique level of fan interaction. The quality of the experience is the company’s top priority.
For over 25 years, Insomniac has produced more than 2,000 festivals, concerts and club nights for nearly seven million attendees across the globe. The company’s premier annual event, Electric Daisy Carnival Las Vegas, is the world’s largest dance music festival and attracts more than 525,000 fans over three days.
The company was founded by Pasquale Rotella and has been based in Los Angeles since it was formed in 1993. In 2013, Insomniac entered into a partnership with global entertainment company Live Nation.
Roblox’s mission is to build a human co-experience platform that enables shared experiences among billions of users. Every day, tens of millions of people around the world have fun with friends as they explore millions of immersive digital experiences. All of these experiences are built by the Roblox community, made up of over eight million creators. We believe in building a safe, civil, and diverse community—one that inspires and fosters creativity and positive relationships between people around the world. For more information, please visit corp.roblox.com.
