Build and Operate Your Own Custom Fashion Store in Forever 21 Shop City on Roblox
Forever 21 has partnered with Virtual Brand Group to launch an exclusive retail experience on Roblox (NYSE:RBLX) called Forever 21 Shop City. This immersive platform allows users to create and manage their own stores, buy and sell Forever 21 merchandise, and engage with a vibrant community of fashion influencers and builders. Key features include extensive customization options, themed districts, and monthly events like Forever 21 Day. This initiative aims to bridge the gap between the physical and virtual retail worlds, aligning with Forever 21's strategy to enhance customer engagement.
- Launch of Forever 21 Shop City enhances brand engagement on popular platform Roblox.
- Users can customize stores, driving potential merchandise sales.
- Partnership taps into the growing metaverse, leveraging over 50 million daily Roblox users.
- None.
Forever 21
Users will be able to buy and sell Forever 21 merchandise, including accessories and clothing, hire non-player characters (NPCs) as employees and express themselves by customizing every aspect of their own store as they try to become the ‘top shop’ in the experience. Forever 21 Shop City is a community-first game launching in collaboration with some of Roblox’s most “fashion fabulous” user generated content creators and
“The metaverse is the most transformative innovation since the creation of the internet.
Forever 21 Shop City allows players to build and manage every aspect of gameplay with an unprecedented amount of control, encouraging them to express their individuality as they build their store with unprecedented customization options. Key features include:
- Store Location: Shop builders will be able to choose and swap their locations anywhere in-game.
- Tasks: Users run their store with real life functionality including stocking inventory, working different jobs, assisting customers, operating the cash register, hiring employees and decorating their storefront windows.
- Interior Customization: Users will be able to buy, place, mix and match assets within their store from furniture and fixtures to art, lighting and music that suit their style.
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Curating Merchandise from the physical to the virtual and back: As Forever 21 releases new collections in their physical and e-commerce stores, Forever 21 Shop City will simultaneously offer the ability to add the same merchandise to each store or buy it for your
Roblox avatar. -
Building Upgrades and Unique Store Styles: All users start with a ready-to-be-customized sleek glass store. As they succeed, users earn points to expand their store, not only adding additional floors and options, but customized exteriors with lights and architectural themes including Cottage Core, FutureScape, Cyber Punk, Eco-Urban and
Malibu Mansion .
Forever 21 Shop City also features four exciting, themed districts including entertainment, obstacle course, food court and yellow carpet, where users can role play, meet up with friends, discover hidden rare items and build their community. Key locations include:
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Yellow Carpet Zone : Every user enters Forever 21 Shop City with an appearance on the signature yellow carpet to thumping music and frenzied paparazzi, screaming to grab a picture of each avatar. Users can strike a pose and share their styles with friends and across social media using one of six exclusive frame styles. -
Forever 21
Flagship Store : Located at the hub of Forever 21 Shop City users get drops of new merchandise for themselves and their stores, restock inventory, socialize with others, and check out new design elements to use in their stores.
Every 21st of each month, Forever 21 Shop City will have “Forever 21 Day,” integrating new themed content and activities.
Hashtags: #MetaMerch #F21ShopCity
Please find a link to press assets here.
About
Virtual Brand Group (VBG) transforms businesses by putting brands in the metaverse with high profile sustainable digital experiences across social gaming, digital merchandise and NFTs. VBG designs, operates, markets, and monetizes brands across metaverse platforms. We harness the power of web 3.0 for global IP holders by creating consumer experiences to socialize, shop, make friends, and create products that exist in the virtual world and physical world simultaneously. Co-founded by CEO
About Forever 21
FOREVER 21 is a fashion industry leader making the latest trends accessible to all while inspiring unique style and confidence. With a renewed focus on the customer experience, the brand offers high style designs and fashion basics with compelling values and a dynamic store environment. While driving innovation across e-commerce and digital to expand access and convenience, the brand continues to strengthen its positioning as today’s preferred destination for the fashionable consumer. Forever 21 is located in more than 540 locations globally and online.
About
ABG is committed to transforming brands by delivering compelling product, content, business and immersive experiences. It creates and activates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media. ABG’s portfolio of iconic and world-renowned brands includes Marilyn Monroe®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Sports Illustrated®, Reebok®*, Eddie Bauer®, Spyder®, Volcom®, Airwalk®, Nautica®, Izod®, Forever 21®, Aéropostale®, Juicy Couture®, Vince Camuto®, Lucky Brand®, Nine West®, Jones New York®, Frederick's of Hollywood®, Adrienne Vittadini®, Van Heusen®, Arrow®, Tretorn®, Tapout®, Prince®, Vision Street Wear®, Brooks Brothers®, Barneys New York®, Judith Leiber®, Herve Leger®, Frye®, Hickey Freeman®, Hart Schaffner Marx®, Thomasville®, Drexel® and Henredon®. Pending acquisition in Q1 2022*.
For more information, visit authenticbrands.com.
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View source version on businesswire.com: https://www.businesswire.com/news/home/20211216006215/en/
vbg@bhimpact.com
stefani.g@forever21.com
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FAQ
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