Ritchie Bros. Orlando 2021 auction set for Feb. 15 - 20

Rhea-AI Summary

Ritchie Bros has scheduled its 2021 Orlando auction from February 15 to 20, featuring over 13,000 items. In 2020, their auctions transitioned to 100% online, resulting in a 71% increase in bidder registrations and a 35% rise in website traffic. The company reported over $57 billion in purchasing power among online buyers. The upcoming event is expected to attract global participants, with last year's auction seeing registrations from 85 countries. Interested sellers are encouraged to contact Ritchie Bros for participation.

Positive

• 71% increase in bidder registrations in 2020 to over 817,000.
• 35% increase in website traffic to 27+ million visits.
• Over $57 billion in purchasing power among online buyers.

Negative

• None.

Feb. 2020 event featured 13,000+ items selling for US$237+ million; 18,000+ registered bidders

ORLANDO, Flo., Nov. 16, 2020 /PRNewswire/ - With the dates recently set, Ritchie Bros. is already accepting consignments for its massive, six-day Orlando auction on February 15 – 20, 2021.

"We're very excited to announce our 2021 auction dates for our 'Premier Global Auction' in Orlando, FL; and, while a lot has changed since our February 2020 Orlando event, Ritchie Bros. remains as dedicated as ever to helping customers by making buying and selling equipment easier than ever," said Kari Taylor, President, North American Sales, Ritchie Bros. "Since mid-March we have been conducting our auctions 100% online and have seen bidder registrations and buyer demand grow exponentially thanks to our unmatched marketing efforts and customer confidence in our online platform. For Orlando 2021 we will continue to leverage our technology and incorporate our learnings into the ultimate auction experience."

In 2020 Ritchie Bros. has seen website traffic increase by 35% to 27+ million visits, while bidder registrations are up 71% to 817,000+ registrations. Once online, buyers are extremely active, watchlisting more than 680,000+ items and making 300,000+ PriorityBids. As of today, Ritchie Bros. has online buyers approved with more than $57 billion in purchasing power.

"Orlando is our biggest event of the year, with equipment from across the United States and around the world," added Ms. Taylor. "This week we held our final Orlando auction of 2020 and saw online registrations increase 51% year over year. We encourage interested sellers to contact us as soon as possible. Let us start marketing your assets to buyers across the globe. Count on us to bring a world of buyers at the Premier Global Auction."

Ritchie Bros.' annual February Orlando auction features more than 200 acres for equipment display. The February 2020 event featured more than 13,000+ equipment items and attracted 18,000+ bidders from 85 countries.

Companies and individuals looking to sell equipment and trucks in the February 2021 Orlando auction should contact their local sales representative or contact the Orlando site directly at +1.855-331-5789. For more information, visit rbauction.com/orlando2021.

About Ritchie Bros.:
Established in 1958, Ritchie Bros. (NYSE and TSX: RBA) is a global asset management and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets. Operating in a number of sectors, including construction, transportation, agriculture, energy, oil and gas, mining, and forestry, the company's selling channels include: Ritchie Bros. Auctioneers, the world's largest industrial auctioneer offers live auction events with online bidding; IronPlanet, an online marketplace with featured weekly auctions and providing the exclusive IronClad Assurance® equipment condition certification; Marketplace-E, a controlled marketplace offering multiple price and timing options; Mascus, a leading European online equipment listing service; and Ritchie Bros. Private Treaty, offering privately negotiated sales. The company's suite of multichannel sales solutions also includes Ritchie Bros. Asset Solutions, a complete end-to-end asset management and disposition system. Ritchie Bros. also offers sector-specific solutions including GovPlanet, TruckPlanet, and Kruse Energy, plus equipment financing and leasing through Ritchie Bros. Financial Services. For more information about Ritchie Bros., visit RitchieBros.com.

Photos and video for embedding in media stories are available at rbauction.com/media. 

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SOURCE Ritchie Bros.

FAQ

What are the dates for Ritchie Bros' 2021 Orlando auction?

The 2021 Orlando auction is set for February 15 - 20, 2021.

How many items will be featured in the 2021 Orlando auction by Ritchie Bros?

The 2021 auction will feature over 13,000 items.

How did Ritchie Bros' online auction perform in 2020?

In 2020, Ritchie Bros saw a 71% increase in bidder registrations and a 35% rise in website traffic.

What was the purchasing power among Ritchie Bros' online buyers?

Online buyers had over $57 billion in purchasing power.

What was the international participation in last year's Ritchie Bros Orlando auction?

Last year's auction attracted online registrations from 85 countries.