Emerging Markets Report: A Next Generation Move in a $225 Billion Market
Loop Insights (RACMF) has successfully integrated its Loop Wallet pass platform with The Coupon Bureau's new Universal Digital Coupon standard. This development enables the company to enter the $225 billion Consumer Package Goods market with advanced coupon technology. The integration addresses fraud issues in the coupon industry, which reportedly loses $300-$600 million annually. Users can now redeem coupons securely through their mobile phones, enhancing user experience and operational efficiency. Additionally, Loop expects to generate significant revenue from this collaboration through various models based on user interactions and retailer participation.
- Successful integration with The Coupon Bureau's Universal Digital Coupon standard allows entry into the $225 billion CPG market.
- Addresses fraud in the coupon industry, which loses $300-$600 million annually.
- Potential for significant revenue generation from multiple models, including active coupons and retailer participation.
- None.
An Emerging Markets Sponsored Commentary
ORLANDO, Fla., May 25, 2021 (GLOBE NEWSWIRE) -- Recently, we introduced our readers to Loop Insights Inc. (TSX.V: MTRX) (RACMF:OTCQB) a global leader in providing real-time data analytics through artificial intelligence to drive customer activation and engagement. Our story was titled “Big Names and Big Deals.”
Little did we know.
As we went to print Loop was putting the finishing touches on a blockbuster press release in which they announced that that they have completed the integration of the Loop Wallet pass platform and The Coupon Bureau’s (TCB) new Universal Digital Coupon standard. This achievement allows the Company to boldly enter the
It’s a huge step.
Here’s how it works:
The coupon industry is rife with fraud, with
It warrants mention that The Coupon Bureau (TCB), is a massive non-profit data exchange helping Retailers and Brands to utilize their new Universal Digital Coupon standard to improve the customer coupon redemption experience and reduce fraud.
Loop Wallet is making that more effective and efficient, joining hands with an industry leader and piggybacking on their footprint and relationships.
Of course, the real value proposition is that Loop will derive significant revenue from this integration and collaboration. According to the release, there are revenue models that take into account revenue per active coupon, per impression, per redemption as well as earning revenue from each participating retailer or CPG and quarterly and annual licenses for access to insights and analytics.
For us, that alone represents a lot of hooks in the water for Loop in an industry that is already valued at
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Must Read OTC Markets/SEC policy on stock promotion and investor protection
- https://www.otcmarkets.com/learn/policy-on-stock-promotion
- https://www.otcmarkets.com/learn/investor-protection
- https://www.sec.gov/news/press-release/2017-79
- https://www.sec.gov/oiea/investor-alerts-bulletins/ia_promotions.html
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FAQ
What recent development did Loop Insights (RACMF) announce?
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