Update to Brand Capital International Investment in QYOU Media

Rhea-AI Summary

QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF) announced an extension of its investment deadline with Brand Capital International (BCI), part of India's largest media conglomerate. The initial investment of US$2 million at C$0.32 per share was due for regulatory approval by July 12, 2021, now extended to July 26, 2021.

QYOU Media executives expressed confidence in the partnership, emphasizing the importance of BCI and The Times Group in India's media landscape.

Positive

• Investment amount of US$2 million could enhance liquidity.
• Strong backing from Brand Capital International, a respected media entity in India.

Negative

• Regulatory approval not secured by initial deadline of July 12, 2021.
• Extension of investment approval deadline raises concerns about regulatory challenges.

MUMBAI, India and TORONTO, July 16, 2021 /PRNewswire/ - QYOU Media Inc. (TSXV: QYOU) (OTCQB: QYOUF), announced today an extension to its previously announced investment from Brand Capital International (BCI), the strategic investment arm of Bennett, Coleman & Co. Ltd ("BCCL" or "The Times Group"), India's largest media conglomerate. As previously announced, an affiliate of Brand Capital International has agreed to an initial investment of US$2 million in common shares of QYOU Media at a price of C$0.32 per share, subject to the approval of the Reserve Bank of India. The completion of the investment was subject to, among other things, the approval of the Reserve Bank of India ("RBI") by July 12, 2021. Due to the fact that the parties have not received regulatory approval, they have agreed to extend the approval deadline from July 12, 2021 to July 26, 2021.

All other deal terms announced by QYOU Media on March 12, 2021, as updated on June 10, 2021, remain the same. The proposed investment remains subject to the approval of the Exchange.

Piyush Puri, Executive Vice President of Brand Capital International commented, "We continue to be pleased with the progress being made by QYOU Media and their subsidiary, QYOU Media India Pvt. Ltd.  The investment is subject to regulatory approval. We have made all necessary applications in order to receive clearance from the regulator and look forward to receiving a response soon."

Curt Marvis, CEO and Co-Founder of QYOU Media added, "Brand Capital and The Times Group are amongst the most respected and important media brands in India and we look forward to building a comprehensive relationship led by this investment."

The securities being offered to Brand Capital International have not been, and will not be, registered under the United States Securities Act of 1933, as amended (the "U.S. Securities Act"), or any U.S. state securities laws and may not be offered or sold in the United States absent registration or an available exemption from the registration requirement of the U.S. Securities Act and applicable U.S. state securities laws. This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of, such securities being offered pursuant to the offering in any jurisdiction in which such offer, solicitation or sale would be unlawful.

About QYOU Media

QYOU Media operates in India and the United States producing and distributing content created by social media stars and digital content creators. In India, we curate, produce and distribute premium content including television networks and VOD for cable and satellite television, OTT and mobile platforms. Our India based influencer marketing division, Chtrbox, is India's leading influencer marketing platform connecting brands and social media influencers. In the United States, we create and manage influencer marketing campaigns for major film studios, game publishers and brands. Founded and created by industry veterans from Lionsgate, MTV, Disney and Sony, QYOU Media's millennial and Gen Z-focused content reaches more than 712 million consumers around the world.  Experience our work at www.qyoumedia.com and www.theq.tv

About Brand Capital International

Brand Capital International (BCI), headquartered in San Francisco, California is the strategic investment arm of The Times Group, the largest media conglomerate in India. Brand Capital International channels its deep domain expertise and insights in the Indian media landscape to steer early-stage and high-growth companies from across the globe into the Indian market - propelling its companies to thrive in one of the world's fastest growing markets. To learn more about Brand Capital International, its investment thesis and its portfolio companies, visit www.brandcapitalus.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of applicable securities laws. Words such as "expects", "anticipates" and "intends" or similar expressions are intended to identify forward-looking statements. The forward-looking statements contained herein may include, but are not limited to, information concerning the completion of the investment, the approval of the Exchange of the investment, the approval of the Reserve Bank of India of the investment, the expected use of proceeds from the investment, and statements relating to the business and future activities of QYOU Media. These forward-looking statements are based on QYOU Media's current projections and expectations about future events and other factors management believes are appropriate. Although QYOU Media believes that the assumptions underlying these forward-looking statements are reasonable, they may prove to be incorrect, and readers cannot be assured that the offering and the closing thereof will be consistent with these forward-looking statements. Actual results could differ materially from those projected in the forward-looking statements as a result of numerous factors, including certain risk factors, many of which are beyond QYOU Media's control. Additional risks and uncertainties regarding QYOU Media are described in its publicly-available disclosure documents, filed by QYOU Media on SEDAR (www.sedar.com) except as updated herein. The forward-looking statements contained in this news release represent QYOU Media's expectations as of the date of this news release, or as of the date they are otherwise stated to be made, and subsequent events may cause these expectations to change. QYOU Media undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as may be required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE QYOU Media Inc.

FAQ

What is the latest news about QYOU Media's investment with Brand Capital International?

QYOU Media extended the investment approval deadline with Brand Capital International from July 12 to July 26, 2021.

What amount is Brand Capital International investing in QYOU Media?

Brand Capital International is investing US$2 million in QYOU Media.

What is the share price for QYOU Media's investment from Brand Capital International?

The investment is priced at C$0.32 per share.

Why was the investment deadline extended by QYOU Media?

The extension was due to pending regulatory approval from the Reserve Bank of India.

What impact does the investment from Brand Capital have on QYOU Media?

The investment from Brand Capital is expected to enhance QYOU Media's financial strength and market presence.