Q GamesMela Reaches One Million Download Milestone
- Q GamesMela has reached its first target milestone of one million downloads in approximately six weeks, exceeding expectations.
- The ad inventory has been boosted by gameplay and consistently delivers more than one million daily ad impressions, indicating a strong market response to the new app.
- The mobile gaming industry in India is experiencing unprecedented growth, with the valuation projected to grow from $2.6 Billion to $8.6 Billion by the end of 2027.
- None.
Over Ten Million Games Played in One Month
Ad Inventory Exceeds One Million Daily Impressions With Average Engagement of One Hour Thirty-Five Minutes
The cornerstone and unique user engagement proposition for Q GamesMela has revolved around leveraging its "Freemium model" which combines free play with Real Money Gaming (RMG). In November and December the company has been focused on driving both initial registrations along with user retention and overall time spent on gameplay. All of these metrics have exceeded expectations to date and the data and learnings will be further accelerated in Q1 2024 as monetization and transactions become increasingly meaningful, a result of the rapidly expanding base of users. The drive to monetize effectively will be put to work across a robust monetization scheme targeted to integrate in-app digital purchases, targeted advertisements, subscription models and G-commerce initiatives.
Q GamesMela has also just begun to further leverage the owned and operated assets of the parent company across the strong Tier 2 and Tier 3 viewership of its broadcast and connected TV channels which are well aligned with the target demographic. In addition, the app will increase the use of gaming influencers both directly and via its influencer agency, Chtrbox, to further acquire and retain users. All of these efforts will be focused on maintaining a lower than industry average Customer Acquisition Cost (CAC) and to drive user retention and engagement.
The mobile gaming industry in
Curt Marvis, CEO and Co-Founder, QYOU Media, commented "We feel like Christmas came early this year for Q GamesMela. We have set aggressive internal targets for growth and these have all been exceeded in the early weeks of our launch plans. It is gratifying to see users not only download the app, but more importantly exhibit strong metrics for engagement which are the most critical indicators of a product that is proving to be accepted in the market. These are still very early days in our quest to create one of the leading gaming apps in
*https://www.moengage.com/industry-reports/the-state-of-mobile-gaming-industry-in-india/
**https://hc.games/indias-gaming-market-in-2023/
About QYOU Media
One of the fastest growing creator-media companies, QYOU Media operates in
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
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SOURCE QYOU Media Inc.
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