Q GamesMela Hits Early Milestones In First Month of Release
- Q GamesMela achieved impressive user base and daily active users in its first month
- Strong surge in organic traffic signaling user satisfaction and engagement
- Robust monetization strategies with a unique 'Freemium model' for strong traction and lower CAC
- Leveraging Tier 2 and Tier 3 viewership for further growth
- Built-in currency economy witnessing exponential growth with over 30,000 rewards distributed in the inaugural month
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Unique Integration of In-App Purchases, Targeted Ads and G-Commerce for Free and Real Money Gamers Resonates with Inaugural Users
500,000 Registered Users and 45,000 Daily Active Users With Up to
Q GamesMela had been designed to enable robust monetization by integrating diverse strategies including in-app digital purchases, targeted advertisements, subscription models and G-commerce initiatives. Leveraging a unique "Freemium model", which combines free play with Real Money Gaming (RMG), the platform has garnered a strong level of traction, converting initial registrations at a lower Customer Acquisition Cost (CAC) as compared to much of the competition.
Throughout December and moving into 2024, Q GamesMela will be further leveraging the strong Tier 2 and Tier 3 viewership of its parent company's broadcast and connected TV channels which are well aligned with the target demographic. In addition, the app will increase the use of gaming influencers both directly and via its owned and operated influencer agency, Chtrbox, to further acquire and retain users.
The app's built-in currency economy has swiftly emerged as a cornerstone feature, facilitating hassle-free transactions within the platform for the purchase of goods and services. Within the inaugural month of its launch, this innovative system has witnessed exponential growth, culminating in the distribution of over 30,000 rewards, ranging from everyday essentials such as toasters and microwaves to coveted items including gold coins, smartwatches, mobile phones and even cash prizes. The uptake of this in-app currency system underscores its user appeal and functionality, creating a vibrant community where users actively engage in playing games and transacting while enjoying the diverse offerings and benefits within Q GamesMela.
The Indian gaming ecosystem is witnessing a monumental upsurge with the country poised to surpass 1 billion internet users by 2025, accompanied by an estimated 820 million smartphone users within the next two years. A recent report by the All India Gaming Federation (AIGF) underscores this trend, highlighting the substantial increase in the number of Indian gamers, largely attributed to the burgeoning smartphone-based internet user base.*
Of particular note is the exponential growth observed in Tier 2 & 3 cities, driven by widespread smartphone adoption, affordable data plans, and enhanced download speeds. Q GamesMela, a pioneering gaming platform, has strategically positioned itself to leverage this surge, delivering nearly
Curt Marvis, CEO and Co-Founder, QYOU Media, commented "While it is still very early in the evolution and growth of our gaming business, it is certainly thrilling to see such a strong reception as we enter the market. We continue to move slowly and deliberately, making decisions based on the data and ensuring the reliability of that information through purposeful and repeated trial and error as we ramp up our efforts moving into 2024. We spent the last two years building an underlying ecosystem and audience following that can provide us a real advantage in our direct to consumer push and we feel more strongly than ever that this will begin to deliver real financial benefits in 2024 and beyond. Perhaps most gratifying is that users seem to love Q GamesMela!"
A testament to that most gratifying part of the engagement on the platform can be found in the heartfelt comments from Ravindra Kumar, exemplifying the potential impact of the Q GamesMela reward system. Having won a pressure cooker through gameplay, Ravindra expressed his gratitude, saying, "I couldn't fathom that playing games could grant me a utility item so useful. Affording it was a challenge, but now it eases my daily cooking chores. I aspire to win more on Q GamesMela." His testimonial echoes the platform's ability to transform gameplay into tangible, beneficial rewards, enhancing users' lives beyond entertainment.
One of the fastest growing creator-media companies, QYOU Media operates in
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SOURCE QYOU Media Inc.
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