Quotient Wins Second MarTech Breakthrough Award for Influencer Marketing Innovation
The leading digital promotions and media technology company draws accolades for its social influencer platform’s sophisticated data-driven, omnichannel approach to influencer marketing
As part of Quotient’s award-winning submission, the company highlighted a recent multi-layer omnichannel campaign for U by Kotex® that leveraged paid media, retail promotions and social influencers to raise awareness of period poverty among 20-to-45-year-old female CVS and Walgreens shoppers who had previously purchased feminine care products. Informed by insights from Quotient’s social platform, the campaign delivered 13.6 million social impressions and drove a
The campaign took action through a matched-donation initiative, where for every product purchased at CVS and Walgreens throughout the duration of the campaign, two pads were donated to the
“This recognition from
For more information on partnering with Quotient for digital media and promotions, please visit www.quotient.com.
About Quotient
Quotient (NYSE: QUOT) is the leading digital media and promotions technology company that creates cohesive omnichannel brand-building and sales-driving opportunities to deliver valuable outcomes for advertisers, retailers and consumers. The Quotient platform is powered by exclusive consumer spending data, location intelligence and purchase intent data to reach millions of shoppers daily and deliver measurable, incremental sales.
Quotient partners with leading advertisers, publishers and retailers, including Clorox, Procter & Gamble,
About the MarTech Breakthrough Awards
The MarTech Breakthrough Awards aim to honor excellence and recognize the creativity, hard work and success of companies, technologies, and products in the fields of marketing, sales and advertising technology. Click here for more information and for a full list of winners.
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5W on behalf of Quotient
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quotient@5wpr.com
Source: Quotient