Qumu Video Engagement Platform Launches on Google Cloud Marketplace

Rhea-AI Summary

Qumu Corporation (Nasdaq: QUMU) has launched its Video Engagement Platform on the Google Cloud Marketplace, marking a significant step in its transformation into a Software-as-a-Service (SaaS) enterprise. This platform enables businesses to create, control, and analyze video content effectively. The move enhances Qumu's cloud presence and aligns it with Google Cloud, facilitating smoother customer access and deployment of video capabilities. This aligns with the growing demand for enterprise video solutions, particularly in hybrid and remote work environments.

Positive

• Launch of Video Engagement Platform on Google Cloud Marketplace enhances Qumu's SaaS offerings.
• Expected to improve market reach and streamline customer access to enterprise video capabilities.
• Aligns Qumu with a trusted cloud leader, potentially boosting co-marketing opportunities.

Negative

• None.

Launch Advances Qumu’s Transformation into a Software-as-a-Service (SaaS) Enterprise, Broadens and Streamlines Market Access to Qumu Video Engagement Platform Capabilities

MINNEAPOLIS--(BUSINESS WIRE)-- Qumu Corporation (Nasdaq: QUMU), a leading provider of cloud-based enterprise video technology, announced today that the Qumu Video Engagement Platform is now available on Google Cloud Marketplace. Qumu’s Video Engagement Platform is a SaaS-based enterprise video platform that helps globally distributed enterprises create, control, deliver, experience and analyze live and asynchronous video at scale, enabling collaboration with employees, customers and partners in more engaging ways.

Joining Google Cloud Marketplace Expected to Support Qumu’s Cloud Business

“Launching the Qumu Video Engagement Platform on Google Cloud Marketplace is the logical next step in our history of collaboration with Google Cloud and an important milestone in evolving Qumu into a SaaS enterprise,” said Rose Bentley, Qumu’s President and Chief Executive Officer. Qumu has previously worked with Google Cloud to provide Qumu’s video creation, curation, distribution and analytics tools as infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) offerings. “By launching the Qumu Video Engagement Platform on Google Cloud Marketplace, we are further aligning Qumu with a trusted cloud leader and positioning Qumu to benefit from the co-marketing activities and insights into end user applications of our platform that being part of Google Cloud uniquely provides,” Bentley added.

Offering Combines Google Cloud Marketplace Benefits with Qumu’s Enterprise Video Capabilities

“For Google Cloud Marketplace customers, we have an offering that combines the best of Google Cloud’s distinctive cloud capabilities with our enterprise video expertise,” Bentley said. “Customers will be able to quickly deploy new video capabilities, via the friction-free procurement that Google Cloud Marketplace enables. At Qumu, we complement Google Cloud Marketplace benefits by retaining the customer relationship and applying our industry-leading expertise to properly configure our platform to ensure customers derive the optimum value from it.”

Satisfying Accelerating Demand for Enterprise Video Management Capabilities

Enterprise video usage has grown dramatically in the last two-and-a-half years as organizations grew to rely on video for communications across fully remote and hybrid workplaces.

“While pandemic-related constraints on face-to-face communications no doubt accelerated that growth, video is increasingly proving to be an effective and compelling medium for multiple communications needs, including product launches, extending the reach of live events, onboarding and training new employees and customers, and managing issues and crises,” Bentley said. “By making the Qumu Video Engagement Platform available on Google Cloud Marketplace, we are making increasingly valuable enterprise video creation and management capabilities more accessible, affordable and easy to implement. We are grateful for the strong support we received from the Google Cloud team and Google Cloud Partner F33 in expediting the launch of the Qumu Video Engagement Platform on Google Cloud Marketplace.”

About Qumu Corporation

Qumu (Nasdaq: QUMU) is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220815005054/en/

Qumu Media Contact:

Ashley Paula-Legge

Big Valley Marketing for Qumu

alegge@bigvalley.co

+1-707-972-0073

Qumu Investor Contact:

Matt Glover or Tom Colton

Gateway Investor Relations

QUMU@gatewayir.com

+1-949-574-3860

Source: Qumu Corporation

FAQ

What is the significance of Qumu's launch on Google Cloud Marketplace?

The launch positions Qumu as a competitive SaaS provider, enhancing its market reach and accessibility to enterprise customers.

How does Qumu's Video Engagement Platform benefit businesses?

The platform allows businesses to create, control, and analyze video at scale, improving communication and collaboration.

What are the expected outcomes of Qumu joining Google Cloud Marketplace?

Joining Google Cloud Marketplace is expected to enhance Qumu's cloud business, support customer access, and provide co-marketing benefits.

Why is there an increasing demand for enterprise video solutions?

The demand has grown due to the rise of remote and hybrid workplaces, where video is essential for effective communication.