Qumu Partners with hihaho to Bring More Engagement to Videos

Rhea-AI Summary

Qumu Corporation has partnered with hihaho to enhance video interactivity on its Video Engagement Platform. This collaboration allows Qumu customers to easily add interactive elements to their videos, improving viewer engagement. With open APIs, users can create tailored video experiences without extensive technical skills. Hihaho’s tools support various interactive features, allowing detailed tracking of viewer behavior. This development is aimed at optimizing video content for marketing, onboarding, and other applications, further solidifying Qumu’s position in cloud-based enterprise video technology.

Positive

• Collaboration with hihaho enhances interactivity of Qumu's video assets.
• New tools enable customers to add interactive elements easily without technical expertise.
• Improved viewer engagement enhances effectiveness of marketing and training videos.

Negative

• None.

Interactivity Extends Uses for Qumu Customers’ Video Assets

MINNEAPOLIS--(BUSINESS WIRE)-- Qumu Corporation (Nasdaq: QUMU), the leading provider of cloud-based enterprise video technology, and hihaho, the leading platform for creating interactive videos, today announced that Qumu customers can now take full advantage of hihaho’s unique do-it-yourself capabilities for adding interactive elements to videos housed on the Qumu Video Engagement Platform. The new interactive capabilities are enabled by the Qumu Video Engagement Platform’s open application programming interfaces (APIs), which hihaho has leveraged to allow interactive elements to be easily incorporated in on-demand videos.

“We know that viewer engagement with on-demand video is substantially enhanced when viewers can respond to embedded prompts or choose their own paths through a video’s content,” said Rose Bentley, Qumu’s president and chief executive officer. “Hihaho’s easy-to-use capabilities give our customers powerful new tools to make their videos more effective at informing, persuading, converting sales prospects and more. Today’s announcement is another example of how we work with technology partners to extend what customers can do with the Qumu Video Engagement Platform.”

Jeroen Krouwels, chief commercial officer at hihaho, said use of on-demand video for applications ranging from employee onboarding, marketing, e-commerce and learning to compliance certification and self-service help desks has grown explosively. “In all these applications, adding appropriate interactive elements to a video – whether as simple as a table of contents or elaborate as polls, quizzes or branched scenarios – can enrich the user experience and optimize intended communication outcomes,” Krouwels said.

Do-it-Yourself Simplicity for Transforming Linear Videos into Interactive Assets

Until recently, building true interactivity into on-demand video assets required significant production or post-production expenditures and technical expertise. Hihaho has upended that proposition, making adding interactive elements to existing videos as easy as updating a presentation. To take advantage of hihaho’s tools, customers simply select a video from their Qumu database, add the desired interactive elements, publish the video to their desired channels and then track and trace viewer behavior directly from their browser. Users can also create multiple layers on the same source video, customizing on-demand videos for specific audiences or multiple languages.

Hihaho enables and supports multiple interaction types: interactive menus, ratings, overlay text, jump-to links, surveys and even buy-now options. The interactive layer added by the hihaho platform collects data and analytics to help optimize video performance. This, along with Qumu’s advanced analytics, brings a full picture of viewers’ engagements. In fact, hihaho measures every click in every second of every interaction. Interactions added in the layer automatically generate a statistical entry that allows users to track and trace all viewer behavior in detail.

For more information about using hihaho’s interactive capabilities with the Qumu Video Engagement Platform, visit qumu.com/hihaho-interactive-videos.

About Qumu Corporation

Qumu (Nasdaq: QUMU) is a leading provider of best-in-class tools to create, control, deliver, experience and analyze live and asynchronous video at scale. Backed by an experienced team of software and video experts, Qumu’s software enables globally distributed organizations to drive employee, customer and partner engagement, modernizing business by providing more efficient and effective ways to communicate and collaborate.

About hihaho

Hihaho is an easy-to-use online platform that allows anyone to turn a regular video into a fully interactive experience, offering tools to add all kinds of interactive elements to your video to help you turn passive viewers into active ones. Hihaho also offers expertise and know-how about using video to optimize communications with targeted audiences to achieve desired results.

View source version on businesswire.com: https://www.businesswire.com/news/home/20221206005122/en/

Qumu Media Contact:

Ashley Paula-Legge

Big Valley Marketing for Qumu

alegge@bigvalley.co

+1-707-972-0073

Qumu Investor Contact:

Matt Glover or Tom Cotton

Gateway Investor Relations

QUMU@gatewayir.com

+1-949-574-3860

Hihaho Media Contact:

Anne-Wil Tollenaar

Chief Content Officer

a.tollenaar@hihaho.com

Source: Qumu Corporation

FAQ

What is the significance of Qumu's partnership with hihaho?

The partnership enhances interactivity in Qumu's video assets, allowing for improved viewer engagement through customizable features.

How can Qumu customers utilize hihaho's interactive video capabilities?

Qumu customers can use hihaho's DIY tools to easily add interactive elements to their videos hosted on Qumu's platform.

What types of interactive elements can be added to Qumu videos?

Users can incorporate interactive menus, polls, quizzes, surveys, and more to enhance viewer experience.

How does the new interactive functionality impact Qumu's market position?

It strengthens Qumu's competitive edge in the cloud-based video technology market by offering innovative engagement tools.

When was the partnership between Qumu and hihaho announced?

The partnership was announced recently, emphasizing the new capabilities available to Qumu customers.