Quad Ranked Among Ad Age’s Top 25 Agency Companies

Rhea-AI Summary

Quad/Graphics, Inc. (NYSE: QUAD) has been recognized by Ad Age as one of the Top 25 agency companies and Top 25 consolidated agency networks based on 2020 revenue. Quad ranked No. 15 among agency companies and No. 22 among consolidated networks. The company attributes its rise to the acceptance of its integrated marketing platform, which enhances agility in meeting client needs. Quad's services span traditional advertising, digital, and direct marketing, leveraging a comprehensive network including Periscope and Rise Interactive.

Positive

• Quad ranked No. 15 among the world's largest agency companies and No. 22 among consolidated agency networks.
• Recognition reflects Quad's strong revenue performance in 2020 despite market challenges.
• The integrated marketing platform offers clients improved speed and quality in campaign execution.

Negative

• None.

Quad/Graphics, Inc. (NYSE: QUAD) (“Quad” or the “Company”), has been named one of the Top 25 agency companies and Top 25 consolidated agency networks by Ad Age, the global publisher of news, analysis and data on marketing and media. The 2021 rankings reflect 2020 U.S. and worldwide revenue in multiple agency services categories including traditional advertising, digital and direct marketing.

Quad placed No. 15 on the list of world’s largest agency companies, and No. 22 among the world’s largest consolidated agency networks. Quad’s network includes Periscope, a fully integrated creative agency, and Rise Interactive, a full-service digital marketing agency, both of which are wholly owned by Quad and are part of the Company’s comprehensive agency services.

In last year’s Ad Age rankings, Quad ranked No. 16 on the list of top agency companies and No. 21 of the largest consolidated agency networks.

“Even in the tough market of 2020, we continued to see Quad’s unique integrated marketing platform gain acceptance in the marketplace and push Quad up the rankings,” said Eric Ashworth, Quad Executive Vice President of Product & Market Strategy and President of Quad Agency Solutions. “The simplicity of our integrated platform allowed us to move quickly to solve clients’ rapidly changing needs and leverage new opportunities that the market presented. As the economy strengthens, we will continue to help brands and marketers take advantage of our platform’s nimbleness to grow revenue and segment share.”

Through its integrated marketing platform, Quad helps clients strategically plan, produce, manage and measure campaigns across multiple channels – rapidly, at scale, and without the handoffs that compromise quality, consistency and timeliness.

The top agency rankings are featured in the Ad Age Agency Report 2021, which compiled data from more than 400 agencies and agency networks. Coverage of the report can be accessed online.

To learn more about Quad’s marketing solutions, visit the company’s website at www.QUAD.com.

About Quad

Quad (NYSE: QUAD) is a worldwide marketing solutions partner that leverages its 50-year heritage of platform excellence, innovation, strong culture and social purpose to create a better way for its clients, employees and communities. The Company’s integrated marketing platform helps brands and marketers reduce complexity, increase efficiency and enhance marketing spend effectiveness. Quad provides its clients with unmatched scale for client on-site services and expanded subject expertise in marketing strategy, creative solutions, media deployment (which includes a strong foundation in print) and marketing management services. With a client-centric approach that drives the Company to continuously evolve its offering, combined with leading-edge technology and single-source simplicity, the Company has the resources and knowledge to help a wide variety of clients in multiple vertical industries, including retail, publishing, consumer technology, consumer packaged goods, financial services, insurance, healthcare and direct-to-consumer. Quad has multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world. For additional information visit www.QUAD.com.

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FAQ

What recent achievement did Quad (QUAD) receive in the agency rankings?

Quad was named one of the Top 25 agency companies and Top 25 consolidated agency networks by Ad Age based on 2020 revenue.

How did Quad (QUAD) perform in the 2021 Ad Age rankings?

In the 2021 Ad Age rankings, Quad ranked No. 15 among agency companies and No. 22 among consolidated agency networks.

What factors contributed to Quad's (QUAD) rise in agency rankings?

Quad's integrated marketing platform gained acceptance, allowing for rapid response to clients' changing needs, contributing to its improved ranking.