Quad launches In-Store Connect, teams up with The Save Mart Companies on initial roll-out
Quad/Graphics, Inc. (QUAD) has partnered with The Save Mart Companies to launch In-Store Connect, introducing digital screens and kiosks in stores to enhance the shopping experience. The initial rollout in 15 stores aims to deliver real-time promotions and product information to shoppers, with plans to expand to 179 stores in California and Nevada. The partnership showcases Quad's commitment to revolutionizing retail media networks and bridging physical and digital consumer connections.
Quad's partnership with The Save Mart Companies to launch In-Store Connect demonstrates innovation in retail media networks, enhancing the shopping experience.
The implementation of digital screens and kiosks in stores provides retailers and consumer packaged goods companies with impactful opportunities to deliver promotions and product information in real-time.
The planned expansion of In-Store Connect to 179 stores in California and Nevada highlights the potential for increased engagement and value creation for brands, customers, and retailers.
There may be challenges in seamlessly integrating digital retail media into existing in-store infrastructures, potentially causing disruptions or technical issues during the rollout.
The success of the platform's integration and delivery of promotions will be critical for its expansion to a larger number of stores, with any shortcomings impacting the overall effectiveness of the partnership.
“Physical stores continue to account for the vast majority of retail sales, especially for grocers,” said Kevin Bridgewater, Senior Vice President of Strategic Retail Initiatives for Quad. “Teaming up with The Save Mart Companies on the In-Store Connect roll-out is a first-of-its-kind partnership that demonstrates how retailers can generate value for the brands on their shelves, the customers in their aisles and their own bottom lines by deploying high-impact, in-the-moment, in-store retail media networks that bridge physical and digital consumer connections.”
The Save Mart Companies will implement Quad’s specialized digital sign technology in 15 stores across its three banners: Lucky, Save Mart and FoodMaxx. Quad will work closely with the company and their vendor partners to create and deliver real-time promotions and product information to shoppers throughout the customer journey.
“The in-store experience is rapidly evolving, and In-Store Connect allows us to create an engaging, dynamic environment tailored to the location and time of day the shopper is moving throughout the store,” said Tamara Pattison, Senior Vice President and Chief Digital Officer of The Save Mart Companies.
The initial roll-out will demonstrate the platform’s ability to seamlessly integrate digital retail media into The Save Mart Companies’ existing in-store infrastructure and deliver relevant promotions and product information to shoppers in the form of digital kiosks, end caps, shelf screens and vertical banners. Upon successful completion of the inaugural phase, The Save Mart Companies plans to expand the platform to their remaining 179 stores in
In February Quad announced its acquisition of DART Innovation, an in-store digital media solutions provider based in
About Quad
Quad (NYSE: QUAD) is a worldwide marketing solutions partner that leverages its 50-year heritage of platform excellence, innovation, strong culture and social purpose to create a better way for its clients, employees and communities. The Company’s integrated marketing platform helps brands and marketers reduce complexity, increase efficiency and enhance marketing spend effectiveness. Quad provides its clients with unmatched scale for client on-site services and expanded subject expertise in marketing strategy, creative solutions, media deployment (which includes a strong foundation in print) and marketing management services. With a client-centric approach that drives the Company to continuously evolve its offering, combined with leading-edge technology and single-source simplicity, the Company has the resources and knowledge to help a wide variety of clients in multiple vertical industries, including retail, publishing, consumer technology, consumer packaged goods, financial services, insurance, healthcare and direct-to-consumer. Quad has multiple locations throughout
About The Save Mart Companies
The Save Mart Companies, a Kingswood Capital Management, LP portfolio company and a
View source version on businesswire.com: https://www.businesswire.com/news/home/20240429924003/en/
For Quad:
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
For The Save Mart Companies:
Jennifer Shelton
Director of Public Relations & Government Affairs
209-919-4194
jennifer.shelton@savemart.com
Source: Quad/Graphics, Inc.
FAQ
What is Quad's stock symbol?
Quad/Graphics, Inc.'s stock symbol is QUAD.
How many stores will initially implement the In-Store Connect platform?
The Save Mart Companies will implement Quad's technology in 15 stores across its Lucky, Save Mart, and FoodMaxx banners.
Where is Quad headquartered?
Quad/Graphics, Inc. is headquartered in Sussex, Wisconsin.
What is the focus of Quad's partnership with The Save Mart Companies?
The partnership aims to launch In-Store Connect, a retail media network utilizing digital screens and kiosks to enhance the in-store shopping experience.
What is the Save Mart Companies' plan for platform expansion?
After the initial rollout, The Save Mart Companies plans to expand the In-Store Connect platform to their remaining 179 stores in California and Nevada.
