Quad introduces new creative agency: Betty
Quad introduces a new creative agency, Betty, named after co-founder Betty Quadracci, offering top-tier strategy, design, and content studios. The agency integrates all creative business lines with a focus on boutique tactics, global production power, and smart, scalable ideas. Key solutions include Brand Strategy and Design, Campaign Ideation, Premedia, Retail and Adaptive Design, and Content Creation. Former leadership and staff from Quad Creative, Periscope, and Content Studios are transitioning to Betty. Quad aims to redefine creative excellence by honoring Betty Quadracci's legacy.
Betty integrates all Quad creative business lines, offering top-tier strategy, design, and content studios.
The agency combines boutique tactics, global production power, and smart, scalable ideas.
Betty's solutions include Brand Strategy and Design, Campaign Ideation, Premedia, Retail and Adaptive Design, and Content Creation.
Former Quad Creative, Periscope, and Content Studios leadership and staff are moving to Betty.
Quad is focused on redefining creative excellence by honoring Betty Quadracci's legacy.
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Named after the late Betty Quadracci, co-founder of Quad, the new creative agency will offer best-in-class strategy, creative, design and content studios.
Betty’s robust solutions include:
- Brand Strategy and Design: best-in-class branding and design fueled by company, category and customer insights to reimagine brand potential
- Campaign Ideation: a data-driven and people-centric approach to defining the brand problem, opportunity and unique brand action
- Premedia, Retail and Adaptive Design: always-on post-production powered by technology to automate and scale with ease; and
- Content Creation: more than 15 global in-studio and on-location services with management, talent and technology to elevate content to the next level.
All former Quad Creative, Periscope and Content Studios leadership and staff are moving to Betty, including Cari Bucci-Hulings, who has assumed the role of President, and Mike Caguin, its Chief Creative Officer. Favorite Child will retain its name as Quad’s brand design practice while remaining part of the larger Betty agency.
“As a company, we strive to embody Betty Quadracci’s inclusive spirit and channel her profound ability to constantly break new ground,” said Bucci-Hulings. “There’s a brilliance and ferocity to her legacy that we’ll carry forward, and that’s incredibly exciting. I believe that the combination of our unique culture, top-tier talent and extraordinary global production power will redefine creative excellence in the months and years ahead.”
“My mother, Betty, truly believed in the power of creativity, not only to influence us personally but to build business within the walls of Quad,” said Quad Chairman, President & CEO, Joel Quadracci. “She was the best of Quad and the best of creativity. I’m touched by the enthusiasm from our team to honor and embrace her legacy in this tremendous way. It’s more than a name, it’s our DNA.”
Over the past 18 months, Quad has been on an intentional journey to further define and integrate its suite of marketing solutions, recently announcing Rise, a Quad agency, its evolved media offering providing brand, performance and content media services, and Household Fusion, a first-of-its-kind co-mailing option that combines multiple pieces from different marketing or periodical mailers to reduce escalating postage costs. All of Quad’s solutions benefit from its proprietary stack of household data, which helps its clients make more direct consumer connections any place they experience media.
“Marketers today are required to do more with less to resonate with their target audiences in an ultra-competitive landscape — and they simply shouldn’t have to choose between quality or speed and scale,” said Eric Ashworth, Quad’s President of Agency Solutions. “Quad is answering the market need for integrated and flexible marketing solutions that put quality first, no matter the project size, scope, timeline or budget.”
Betty will serve as creative agency of record for Cacique Foods and Raw Sugar Living, and was tapped by Desert Creek Honey, Heckova! and Walgreens for design and packaging work from Favorite Child.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.
Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the
For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit Quad.com.
About Betty
Betty, a Quad agency, offers the best-in-class strategy, creative, design and content studios. Named after the late Betty Quadracci, the trailblazing co-founder of Quad, Betty is dedicated to building a better way for brands with inclusive, inventive ideas that drive results for clients, backed by broad capabilities that offer scale without sacrifice. Learn more at www.bettyagency.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240502129336/en/
Media Contact
Sarah Yu, Powell Communications for Quad
703-727-7635
quad@powellny.com
Investor Relations Contact
Don Pontes, Executive Director of Investor Relations
916-532-7074
dwpontes@quad.com
Source: Quad/Graphics, Inc.
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